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Rural Culture Association Japan

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A Japanese publishing company focused on agriculture, rural life, and culture.

Last updated September 2, 2026

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Overview

Rural Culture Association Japan (農山漁村文化協会, also known as 農文協) is a Japanese publishing company. It was founded in 1940 and celebrated its 80th anniversary in March 2020. The organization publishes magazines, books, picture books, and other materials related to agriculture and rural culture.

History

The association was founded in 1940 during wartime. After the defeat, it collapsed in the confusion, but remaining staff rebuilt it independently, starting an autonomous rural culture movement. Since then, it has operated on the principle of 'learning from farmers and being with the community.' It celebrated its 80th anniversary in March 2020.

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