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Rush HD was a multiplatform high-definition television channel dedicated to action, extreme sports and adventure, launched in 2003 and later owned by DLA.

Last updated September 27, 2026

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Overview

Rush HD was a multiplatform channel spanning television and the Internet, aimed at fans of action, extreme sports and adventure. Its programming was built around adrenaline-driven content for a male audience aged roughly 13 to 45, covering activities such as BASE jumping, kayaking, snowboarding and bungee jumping, among other highlighted sports. Rush HD was created in 2003 and was described as the first high-definition channel available in the United States market. It reached more than 500,000 subscribers across Brazil, Mexico, Chile, Colombia, Peru, Panama, Trinidad and Tobago, El Salvador and Guatemala. From May 2011, Rush HD became the property of DLA, a company focused on the development, integration and delivery of tailored entertainment solutions for digital platforms (TV, Internet, mobile) across the Americas, excluding Canada. DLA is headquartered in Miami and has local presence in Colombia, Brazil, Mexico and Argentina. Its programming included The North Face Expedition Series, which took audiences to expeditions in the most exotic places on the planet; Nomads, which let viewers live the life of an athlete dedicated to these kinds of sports; and P.I.G., a series presenting various challenges faced by the biggest athletes in motocross, BMX, skiing and snowboarding. Rush HD also broadcast some of the most popular events dedicated to extreme sports, including the Aspen Snowmass Open, the North American Freeskiing Championships, the Mountain Games, the US Free Ski Open, Metro BMX Jam and the Telus World Ski & Snowboard Festival, among others. The channel ceased its television operations in the United States on January 20, 2009; in Canada on August 22, 2010; in the United Kingdom and Ireland in 2011; on December 31, 2013 in Brazil; and on January 1, 2014 in the rest of Latin America.

History

Rush HD was created in 2003 and was described as the first high-definition channel available in the United States market. It operated as a multiplatform channel spanning television and the Internet, targeting fans of action, extreme sports and adventure, with programming aimed at a male audience aged roughly 13 to 45. Its content covered activities such as BASE jumping, kayaking, snowboarding and bungee jumping, among other highlighted sports. The channel reached more than 500,000 subscribers across Brazil, Mexico, Chile, Colombia, Peru, Panama, Trinidad and Tobago, El Salvador and Guatemala. From May 2011, Rush HD became the property of DLA, a company focused on the development, integration and delivery of tailored entertainment solutions for digital platforms (TV, Internet, mobile) across the Americas, excluding Canada. DLA is headquartered in Miami and has local presence in Colombia, Brazil, Mexico and Argentina. Its programming included The North Face Expedition Series, which took audiences to expeditions in the most exotic places on the planet; Nomads, which let viewers live the life of an athlete dedicated to these kinds of sports; and P.I.G., a series presenting various challenges faced by the biggest athletes in motocross, BMX, skiing and snowboarding. Rush HD also broadcast some of the most popular events dedicated to extreme sports, including the Aspen Snowmass Open, the North American Freeskiing Championships, the Mountain Games, the US Free Ski Open, Metro BMX Jam and the Telus World Ski & Snowboard Festival, among others. The channel ceased its television operations in the United States on January 20, 2009; in Canada on August 22, 2010; in the United Kingdom and Ireland in 2011; on December 31, 2013 in Brazil; and on January 1, 2014 in the rest of Latin America.

  • 2014

    Rush HD ceases television operations in the rest of Latin America on January 1.

  • 2013

    Rush HD ceases television operations in Brazil on December 31.

  • 2011

    From May, Rush HD becomes the property of DLA. The channel also ceases operations in the United Kingdom and Ireland in 2011.

  • 2010

    Rush HD ceases television operations in Canada on August 22.

  • 2009

    Rush HD ceases television operations in the United States on January 20.

  • 2003

    Rush HD is created and described as the first high-definition channel available in the United States market.

Products and positioning

Adrenaline-fueled high-definition action and extreme sports channel for a male audience aged 13–45.

  • The North Face Expedition Series

    Took audiences to expeditions in the most exotic places on the planet.

  • Nomads

    Let viewers live the life of an athlete dedicated to these kinds of sports.

  • P.I.G.

    A series presenting various challenges faced by the biggest athletes in motocross, BMX, skiing and snowboarding.

Sources2 sources

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