Recent events
Recent events tied to this brand in public sources.
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2026
Ziarah Travel launches agentic AI travel platform
Ziarah Travel launched its agentic AI travel platform, which supports conversational flight booking powered by Sabre’s travel technology.
2026
Sabre Corporation announces early tender results of Sabre Financial Borrower, LLC cash tender offer and consent solicitation
Sabre Corporation announced the early tender results of a previously announced cash tender offer and consent solicitation conducted by Sabre Financial Borrower, LLC.
2022
Sabre terminates distribution agreement with Aeroflot
Sabre announced that it terminated its distribution agreement with Aeroflot and was taking immediate steps to remove Aeroflot flight content from its global distribution system.
2022
Sabre and Hopper renew and expand technology partnership
Sabre and Hopper announced the renewal and expansion of their strategic technology partnership for the next three years, with Sabre becoming Hopper’s primary global GDS and technology partner.
2021
Sabre and TUI Group announce hotel distribution partnership
Sabre Corporation announced a long-term partnership with TUI Group under which Sabre Hospitality Solutions will provide distribution services and act as business partner for TUI Group’s hotel brands worldwide; around 70 TUI hotels will use Sabre’s platform.
2021
Sabre and Shiji announce enhanced partnership
Sabre announced an enhanced partnership with Shiji Distribution Solutions to connect hotel partners to a wider range of travel agents, online travel agencies, travel management companies and wholesalers in the Chinese marketplace.
2021
TAUZIA properties added to Ascott’s booking platform through Sabre
The Ascott Limited worked with Sabre to onboard more than 10,000 units across 61 TAUZIA properties for booking on Ascott’s discoverasr.com platform through Sabre’s SynXis Central Reservations.
2021
American Airlines sues Sabre over airfare display format
American Airlines sued Sabre in a Texas court, seeking to stop Sabre's new airfare display format; American alleged that the format breached its contract and biased search results in favor of Delta Air Lines.
2021
Virgin Australia affected by Sabre systems outage
A Sabre systems outage affected Virgin Australia’s check-in and boarding systems, causing delays across its domestic network. Virgin Australia said the issue was resolved shortly before 7pm on May 20 and apologized to affected passengers.
2021
SABRE launches personal safety app
SABRE launched its personal safety app at CES 2021; the app can be used on its own or with the company's smart pepper spray.
2020
Sabre settles multistate investigation into 2017 data breach
Sabre agreed to a settlement with Indiana and 26 other states resolving an investigation into a 2017 data breach involving its hotel-booking system. The settlement requires Sabre to pay $2.4 million and undertake specified security and data-breach response measures. The breach exposed data from about 1.3 million credit cards.
2020
Sabre and Lufthansa Group sign distribution agreement
Sabre announced that it signed a distribution agreement with Lufthansa Group airlines to distribute their content through Sabre's global distribution system and marketplace, including through the New Distribution Capability standard.
2020
Yukai Resort signs distribution agreement with Sabre
Japan-based Yukai Resort signed a distribution agreement with Sabre and will use Sabre's SynXis reservation and booking solutions across its 29 properties.
2020
Sabre achieves IATA NDC Level 4 certification
Sabre, collaborating with Flight Centre Travel Group and United Airlines, achieved Level 4 certification as an aggregator under IATA’s NDC Certification Program.
2020
BWL Agency wins a SABRE award
BWL Agency received a Gold SABRE award for its work with Universal Music Group Nigeria.
2020
Sabre prices concurrent notes offerings
Sabre Corporation announced that its wholly owned subsidiary Sabre GLBL Inc. had priced private offerings of $775 million in senior secured notes and $300 million in senior exchangeable notes.
2020
Vistara signs agreement with Sabre
Vistara signed an agreement with Sabre to use Sabre Commercial Platform components, including Sabre Codeshare Manager and Sabre Schedule Manager, to support scheduling and management of airline partnerships.
2019
Sabre unveils new solutions for its Commercial Platform
Sabre unveiled additions to the Sabre Commercial Platform, including updates and new availability across fare management, shopping, call-center servicing, APIs, inventory management and schedule exchange.
2019
Vietnam Airlines signs agreement with Sabre
Vietnam Airlines signed a multimillion-dollar agreement with Sabre Corporation to adopt Sabre Revenue Optimiser and SabreSonic Inventory solutions.
2019
Pakistan International Airlines signs content distribution agreement with Sabre
Pakistan International Airlines signed a content distribution agreement with Sabre. The agreement makes the carrier's content accessible to more than 425,000 Sabre-connected agents worldwide.