Saham Group

Saham is a private investment company founded in 1995 by Moulay Hafid Elalamy and owned by the Elalamy family, with a presence in Casablanca and Dubai. It began in insurance, becoming a leader on the African continent, and after selling its insurance division in 2018 it transformed into an international player with multisector expertise. It currently holds a portfolio of five companies and has diversified into sectors such as financial services, customer experience, real estate, education, agriculture, pharmaceuticals, health and media.

Saham was founded in 1995 by Moulay Hafid Elalamy with the acquisition of the broker Agma. In 1999 it created Phone Assistance, the first call center in Morocco, and in 2004 Bertelsmann partnered with Phone Assistance. In 2009 CNIA and Es Saada (acquired in 2005 and 2006) merged, and in 2010 Colina Assurance (16 African countries) was acquired and CNIA SAADA was listed on the stock exchange for nearly 400 million euros. In 2012 Lia Insurance in Lebanon was acquired, and in 2013 Mercantile Insurance in Kenya and Corar AG in Rwanda were acquired. In 2014 Saham Immobilier was created, followed in 2015 by Meden Healthcare (health), IEG (education) and the acquisition of ECCO outsourcing, a customer relations and BPO center in Egypt. In 2017 Pioneers Outsourcing in Saudi Arabia was acquired. In 2018 the insurance division was sold to Sanlam for 2 billion dollars. In 2019 Majorel was created by merging the CRM activities of Saham and Bertelsmann, and in 2020 Saham Pharma and Meden Healthcare were sold. In 2021 Majorel was listed on the stock exchange at 3.3 billion euros in Amsterdam, and in 2023 IEG partnered with Globeducate and Majorel was sold to TP for 3 billion euros. In 2024 Saham acquired a majority stake in Groupe SGMB, and in 2025 SGMB was rebranded as Saham Bank and Arktika was created as a credit institution for the acquisition and management of NPLs in Europe.

International investment company focused on value creation, business creation, corporate turnaround and brand repositioning.

1. 1Sahamsaham.com
2. 2Notre Histoire – Sahamsaham.com
3. 3Services financiers – Arktika Capital – Sahamsaham.com
4. 4Services financiers – Saham Bank – Sahamsaham.com
5. 5Saham Groupwikidata.org