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SalesEvolution

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Budapest-based B2B sales company building custom, AI-integrated systems and account-intelligence software for sales teams.

Last updated September 29, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

SalesEvolution is a Hungary-based B2B sales company that builds custom, AI-integrated systems for commercial teams. According to its own materials, it combines decades of international B2B sales experience, university research and modern software engineering so that AI becomes part of how a company actually sells. Its offering is framed as one connected system spanning CRM, lead generation, automation, sales process and AI, built around the way a client's business runs rather than as a set of separate tools. The company positions itself around a "one system, six moves" narrative that follows the buyer from the first AI recommendation through the close and into the long-term relationship. A distinctive part of the current offering is AI search visibility, or AEO (Answer Engine Optimization). SalesEvolution argues that buyers increasingly ask AI assistants such as ChatGPT, Claude, Perplexity and Gemini before they contact a vendor, and that businesses which those engines cannot read will not be recommended. It offers a free AEO check that shows what those engines actually read about a business, plus a paid AEO optimization service that builds what is missing so the engines cite the client rather than a competitor. SalesEvolution also develops its own software products in-house rather than reselling third-party tools. These include crm², described as a second, purpose-built CRM with different apps for different needs, and BIZTAILORS, a strategic account management platform branded as "Powered by Human Intelligence." BIZTAILORS is designed to capture the account intelligence that AI alone cannot reach — stakeholder dynamics, political signals, relationship depth, growth and risk indicators — and to structure it using frameworks such as the Ansoff Matrix and MEDDPICC qualification, with one-click export of structured account briefs to Claude or ChatGPT. The company also cites Poolination, an AI-powered live pool designer built for a pool-builder client, as an example of custom work outside its own product line. The company is led by founder László Gajó, who describes more than twenty-five years in international B2B sales, largely in international key-account management and business development. He has pursued doctoral research at VŠE Prague on AI in commercial operations, interviewing executives and teams at organizations including BMW, Deloitte, Microsoft, Bank of America and Grundfos, and studying European companies mid-transition as well as adopters in Latin America. A central research finding he highlights is "shadow GenAI" — employees already using AI tools their companies never sanctioned. SalesEvolution presents itself as the applied side of that research: built by salespeople, for salespeople, with a focus on focus, discipline and brevity.

History

SalesEvolution is a Hungary-based company that builds custom, AI-integrated systems for B2B sales. Its public identity is closely tied to its founder, László Gajó, who describes more than twenty-five years in international B2B sales, most of it in international key-account management and business development. According to the company's own account, that experience — close enough to hundreds of companies to see deal by deal what actually moved revenue — forms the foundation on which SalesEvolution was built. The company's stated turning point came roughly two years before its current materials were written, when it became clear to the founder that AI would not be a mere feature update to the sales world but would restructure it. Rather than react to the shift, the response was to study it formally: Gajó enrolled in doctoral research at VŠE Prague, described by the company as one of Europe's top-50 business schools. The research began with American companies already running AI in commercial operations, then widened into conversations with AI experts worldwide to separate durable trend from noise. It then turned to European companies mid-transition — where SalesEvolution's client base sits — and, for comparison, to successful adopters in Latin America. The research program involved consulting many companies worldwide on their AI integration efforts and conducting in-depth interviews with CEOs, developers and managers, including teams at BMW, Deloitte, Microsoft, Bank of America and Grundfos, alongside independently owned businesses. The finding the company highlights most is "shadow GenAI": individual employees already using AI tools their companies never sanctioned, embedded informally almost everywhere regardless of leadership approval. The company states that this research becomes public at MSED Prague and the G-Forum conference in 2026. SalesEvolution presents itself as the applied side of that research. Its commercial offering is organized as one connected system rather than separate tools, following the buyer from the first AI recommendation through the close and into the long-term relationship. The system spans CRM, lead generation, automation, sales process and AI, and is built around the way a client's business runs. The company emphasizes that it builds the whole system or only the missing part, but that everything must work together in the end. A major element of the current offering is AI search visibility, or AEO (Answer Engine Optimization). SalesEvolution's premise is that buyers now ask AI assistants such as ChatGPT, Claude, Perplexity and Gemini before they ever ask a vendor, and that engines which cannot read a business will not recommend it. The company offers a free AEO check that shows in minutes what those engines actually read about a business, and a paid AEO optimization service that builds what is missing so the engines cite the client rather than a competitor. SalesEvolution also develops its own software products in-house, stating explicitly that these are not reseller deals and that the company builds and uses every product itself, with no procurement process or sales cycle required to get started — products can be tried free or self-serve. Its products include crm², described as a second, purpose-built CRM with different apps for different needs rather than one app standing in for a whole stage, and BIZTAILORS, a strategic account management platform branded "Powered by Human Intelligence." BIZTAILORS is designed around the claim that 70% of what determines a deal outcome is invisible to AI and lives in human observation. It structures stakeholder dynamics, political signals, strategic context, relationship depth, growth signals and risk indicators, applies frameworks such as the Ansoff Matrix and MEDDPICC qualification automatically, and offers one-click export of structured account briefs to Claude or ChatGPT. It is offered with a 7-day free trial and pricing of €49 per user per month, €199 per team of five per month, or custom enterprise terms. The company also cites Poolination, an AI-powered live pool designer built for a pool-builder client, as an example of custom work outside its own product line. SalesEvolution is based in Budapest, Hungary, and describes itself as bringing together decades of international B2B sales experience, university research and modern software engineering. Its brand language emphasizes focus, discipline and brevity, and it markets a free 30-minute consultation straight from the founder for founders and startups building their first sales motion.

  • Founder László Gajó accumulates more than 25 years of international B2B sales experience, largely in key-account management and business development.

  • Roughly two years before current materials, the founder concludes AI will restructure B2B sales rather than be a feature update, prompting formal doctoral research at VŠE Prague.

  • Research expands from US AI adopters to European companies mid-transition and Latin American adopters, with interviews at organizations including BMW, Deloitte, Microsoft, Bank of America and Grundfos.

  • SalesEvolution launches its in-house product line, including crm² and the BIZTAILORS strategic account management platform.

  • The company offers a free AEO check and paid AEO optimization service for AI search visibility.

  • Research is slated to become public at MSED Prague and the G-Forum conference in 2026.

Products and positioning

Built by salespeople, for salespeople: one connected AI-integrated system for B2B sales, combining human account intelligence with AI search visibility and in-house software.

  • BIZTAILORS

    Strategic account management platform branded 'Powered by Human Intelligence,' capturing account intelligence AI cannot reach — stakeholder dynamics, political signals, relationship depth, growth and risk indicators — with built-in Ansoff Matrix and MEDDPICC frameworks and one-click export of account briefs to Claude or ChatGPT. Offered with a 7-day free trial at €49/user/month, €199/team of 5/month, or custom enterprise terms.

  • crm²

    A second, purpose-built CRM with different apps for different needs, rather than one app standing in for a whole stage.

  • AEO Check and AEO Optimization

    A free check showing what AI engines such as ChatGPT, Perplexity and Gemini actually read about a business, plus a paid service that builds what is missing so the engines cite the client rather than a competitor.

  • Poolination

    An AI-powered live pool designer built for a pool-builder client, cited as an example of custom work outside SalesEvolution's own product line.

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