Salesforce Commerce Cloud

Salesforce Commerce Cloud is a cloud-based commerce platform offered by Salesforce, Inc., the global customer relationship management (CRM) software company headquartered in San Francisco. The product enables retailers, brands, and manufacturers to build and manage digital storefronts across web, mobile, social, and in-store channels. It is a core component of Salesforce's Customer 360 portfolio, which connects commerce data with sales, service, and marketing clouds. The platform originated from Demandware, a cloud commerce company founded in 2004 and publicly traded before Salesforce acquired it in 2016 for approximately $2.8 billion. Following the acquisition, Salesforce rebranded the Demandware offering as Salesforce Commerce Cloud. The platform serves both business-to-consumer (B2C) and business-to-business (B2B) commerce use cases, with capabilities including product catalog management, order management, personalization, AI-driven recommendations, and integration with Salesforce's Einstein AI and Marketing Cloud. Salesforce Commerce Cloud is positioned in the enterprise commerce software market, competing with platforms such as Adobe Commerce (Magento), Shopify Plus, and SAP Commerce Cloud. It is typically adopted by mid-market and large enterprises seeking a scalable, cloud-native commerce solution tightly integrated with CRM and customer data. The platform is sold on a subscription basis, with pricing often customized based on gross merchandise value (GMV) and feature requirements. As part of Salesforce, Commerce Cloud benefits from the company's broader ecosystem, including AppExchange marketplace, Trailhead training, and partner network. Salesforce continues to invest in Commerce Cloud with regular releases featuring enhanced AI capabilities, headless commerce architecture, and B2B commerce functionality. The product is a key growth driver for Salesforce's Marketing and Commerce Cloud segment, although specific revenue figures are not publicly disclosed separately.

Salesforce Commerce Cloud traces its roots to Demandware, a cloud commerce company founded in 2004 by Stephan Schambach (founder of Intershop). Demandware provided an on-demand e-commerce platform for retailers and brands, and it went public in 2012 on the New York Stock Exchange under the ticker DWRE. The company grew to serve hundreds of enterprise customers globally. In June 2016, Salesforce announced an agreement to acquire Demandware for approximately $2.8 billion in cash, marking Salesforce's entry into the digital commerce software market. The acquisition closed in July 2016, and Demandware was rebranded as Salesforce Commerce Cloud. Salesforce integrated the platform with its Marketing Cloud, Service Cloud, and Einstein AI capabilities, positioning it as part of the Customer 360 vision. Since the acquisition, Salesforce has expanded Commerce Cloud's capabilities. In 2017, it introduced B2B Commerce, extending the platform to business-to-business use cases. The platform has also embraced headless commerce architecture, allowing developers to use APIs to build custom storefronts. Salesforce has regularly released updates with AI-powered features such as product recommendations, search, and personalization. In 2020, Salesforce launched Commerce Cloud for B2B at scale, and continued to enhance order management and fulfillment capabilities. The platform is now a key component of Salesforce's Marketing and Commerce Cloud segment, which the company reports as part of its overall revenue. Salesforce has not disclosed Commerce Cloud revenue separately, but it is considered a significant contributor to the company's growth in the commerce software market. As of the mid-2020s, Salesforce Commerce Cloud competes with Adobe Commerce, Shopify Plus, and SAP Commerce Cloud, and remains a major player in the enterprise commerce platform space. Salesforce continues to invest in AI and integration with its broader suite, including Data Cloud and Customer 360.

• 2020

  Salesforce launches B2B Commerce at scale and enhances order management.

• 2017

  Salesforce introduces B2B Commerce on the platform.

• 2016

  Salesforce acquires Demandware for approximately $2.8 billion and rebrands it as Salesforce Commerce Cloud.

• 2012

  Demandware goes public on NYSE (ticker DWRE).

• 2004

  Demandware founded by Stephan Schambach.

Enterprise cloud commerce platform integrated with CRM and Customer 360; positioned for mid-market and large B2C/B2B brands seeking scalability, AI, and unified customer data.

• B2C Commerce

  Cloud commerce platform for consumer brands with storefront, order management, and personalization.

• B2B Commerce

  Commerce platform for business-to-business transactions with account-based pricing and bulk ordering.

• Order Management

  Order orchestration and fulfillment system integrated with commerce.

• Commerce Cloud Einstein

  AI-powered recommendations, search, and personalization for commerce.

• 2022.03.16

  Reported2022.03.16

  Clickatell launches Chat 2 Pay integration with Salesforce Commerce Cloud[4]Clickatell推出Chat 2 Pay与Salesforce Commerce Cloud的集成menafn.com

  Clickatell announced the launch of an integration between its Chat 2 Pay payment solution and Salesforce Commerce Cloud. The integration lets contact-center agents trigger payment requests through chat links, allowing customers to pay through Salesforce Order Management without exposing personal payment information to a human agent.

• 2021.09.30

  Reported2021.09.30

  Lighting New York partners with CQL on website redesign[5]Lighting New York 与 CQL 合作改版网站prweb.com

  Lighting New York announced a partnership with CQL to redesign its website, replatform it on Salesforce Commerce Cloud, and integrate third-party services.

• 2021.02.11

  Reported2021.02.11

  GetFeedback integration with Salesforce Commerce Cloud becomes available[6]GetFeedback与Salesforce Commerce Cloud的整合现已推出finance.yahoo.com

  GetFeedback, SurveyMonkey's customer experience platform, made an integration with Salesforce Commerce Cloud available, allowing customers to connect feedback data with Salesforce data. The integration was built in partnership with Astound Commerce.

• Unconfirmed

  Reported2019.11.12

  PunchOut2Go launches Connector for Salesforce Commerce Cloud[7]PunchOut2Go推出Salesforce Commerce Cloud连接器prweb.com

  PunchOut2Go announced that it had launched PunchOut2Go Connector for Salesforce Commerce Cloud on Salesforce AppExchange, enabling customers to connect with B2B buyers using eProcurement or ERP platforms.

• 2019.09.26

  Reported2019.09.27

  Wirecard announces Salesforce Commerce Cloud integration[8]Wirecard宣布与Salesforce Commerce Cloud集成crowdfundinsider.com

  Wirecard announced an integration with Salesforce Commerce Cloud that enables merchants to connect their shops to Wirecard’s digital financial commerce platform and use payment and post-processing services.

Read more

1. 1Salesforce Commerce Cloud official product pagesalesforce.com
2. 2Salesforce to acquire Demandware (press release)salesforce.com
3. 3Demandware IPO (Wikipedia)en.wikipedia.org
4. 4Clickatell推出Chat 2 Pay与Salesforce Commerce Cloud的集成menafn.com
5. 5Lighting New York 与 CQL 合作改版网站prweb.com
6. 6GetFeedback与Salesforce Commerce Cloud的整合现已推出finance.yahoo.com
7. 7PunchOut2Go推出Salesforce Commerce Cloud连接器prweb.com
8. 8Wirecard宣布与Salesforce Commerce Cloud集成crowdfundinsider.com