Recent events
Recent events tied to this brand in public sources.
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2026
Salesforce agrees to acquire Rune Technologies
Salesforce has agreed to acquire Rune Technologies for $375 million in cash and stock. The deal was reported by Resilience Media.
2026
AU Small Finance Bank investigates potential data leak
AU Small Finance Bank said it was investigating a potential data leak involving a Salesforce-hosted platform with limited vehicle-loan customer data, after hacker group ScarlettGroup claimed to have breached the lender and threatened to leak customer and corporate data. The bank said its own systems were unaffected and banking services were operating normally; the reported breach was not established as confirmed.
2026
Salesforce agrees to acquire Braze
Salesforce agreed to acquire marketing software company Braze in an all-cash deal valued at $5.66 billion.
2026
Salesforce announces definitive agreement to acquire Listen Labs
Salesforce announced a definitive agreement to acquire Listen Labs, an AI-powered platform that automates the customer feedback research lifecycle from designing studies to analyzing feedback. Salesforce anticipates the acquisition will close in the fourth quarter of its fiscal year 2027.
2026
Salesforce announces renaming AIForce to SIForce amid Trump's 'super intelligence' push
According to The Verge, Salesforce CEO Marc Benioff announced that the company would rename AIForce to SIForce, hours after President Trump declared that the White House considers use of 'Artificial Intelligence' instead of 'Super Intelligence' to be 'the enemy.' The report frames the rename as part of Silicon Valley companies capitulating to Trump's push to rebrand AI as 'super intelligence.'
2026
Salesforce launches Slack Code for collaborative AI software development
Salesforce launched Slack Code, a feature available across all Slack plans that lets software development teams work with AI coding agents such as Anthropic's Claude Code, Cognition's Devin, GitHub Copilot, OpenAI's ChatGPT, and Vercel agents inside shared Slack code channels, with separate access required for the partner AI services.
2026
Slack launches Slack Code coding channels
Slack launched Slack Code, a coding product that adds project-specific channels where teams and AI agents write, review and ship software together inside the chat app. It is available on any Slack plan, with access to each partner agent sold separately, and launches with agents from Anthropic, Cognition, GitHub, Vercel and OpenAI.
2026
APEI unveils AI-powered Student Lifecycle Platform built with Salesforce
American Public Education, Inc. announced it is building an AI-powered Student Lifecycle Platform using Salesforce for its American Public University System, intended to unify admissions, financial aid, advising, tutoring and career services. Rollout is expected to begin with Rasmussen University and Hondros College of Nursing in Q1 2027 and continue through 2027 into the first half of 2028.
2024
Salesforce and Saks Fifth Avenue expand collaboration
Salesforce announced an expanded collaboration with Saks Fifth Avenue to use Salesforce technology to enhance Saks' luxury shopping experience.
2022
RNC amends lawsuit to name Salesforce as a defendant
The RNC amended its lawsuit and named Salesforce as a defendant in an effort to obtain relief concerning the production of RNC data to the House Select Committee investigating January 6. The RNC alleges that the subpoena is overly broad and violates constitutional protections; the source does not report a court determination on those claims.
2022
Salesforce appoints its first South African sales and solution engineering leaders
Salesforce announced the appointments of Zuko Mdwaba as Head of Sales and Linda Saunders as Head of Solution Engineering in South Africa.
2022
Salesforce establishes its first legal entity in South Africa
Salesforce announced that it had established its first legal entity in South Africa as part of its expansion in the country.
2022
Silverline announces Mediaocean integration for Salesforce Media Cloud
Silverline announced a Mediaocean integration for Salesforce Media Cloud that automates RFP creation and provides notifications and opportunity information in Salesforce.
2022
Temenos announces Infinity Digital for Salesforce availability
Temenos announced the availability of Infinity Digital for Salesforce, a solution integrating Salesforce Financial Services Cloud with Temenos' digital banking platform. It was available for retail banking, with more capabilities planned for the future.
2022
Bigtincan for Salesforce becomes available on AppExchange
Bigtincan announced the general availability of Bigtincan for Salesforce on Salesforce AppExchange, integrating enablement resources and insights into Salesforce CRM.
2021
Crowley and Salesforce to develop maritime emissions platform
Crowley announced that it would work with Salesforce to co-develop a greenhouse gas emissions monitoring and modeling platform for maritime use.
2021
KPMG in Cyprus joins Salesforce ecosystem
KPMG in Cyprus signed a partnership agreement with Salesforce and became the 20th member firm to officially join the KPMG Salesforce ecosystem.
2021
Salesforce promotes Bret Taylor to co-CEO
Salesforce promoted its president and COO Bret Taylor to co-CEO. Marc Benioff would serve as co-CEO alongside him.
2021
Salesforce issues fiscal fourth-quarter outlook
Salesforce forecast fiscal fourth-quarter revenue of $7.224 billion to $7.234 billion and adjusted earnings per share of $0.72 to $0.73. The adjusted earnings-per-share outlook was below analyst expectations.
2021
International SOS, Salesforce and AOKpass announce solution partnership
International SOS announced a partnership with Salesforce and AOKpass to roll out an integrated testing and vaccination solution for managing COVID-19 testing, vaccine administration, monitoring and health certification.