Sambu Group
Sambu Group is an Indonesian coconut specialist with generations of experience in developing coconut-based products.
Last updated September 2, 2026
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Overview
Sambu Group, founded in 1967, is a coconut specialist based in Indonesia. It processes coconut products and markets them under the brand Kara, which is popular in several countries. The company emphasizes sustainable practices and social responsibility.
History
PT PULAU SAMBU was incorporated as a company in 1967. Its legacy began with Mr Tay Juhana, a Singaporean-born founder who ventured to Indonesia's Kuala Tungkal in Jambi Province. He later adopted Indonesian citizenship. The company developed a new business model from copra trading to copra milling.
Products and positioning
Kara Coco 100% Coconut Water
Contains water from handpicked fresh coconut, natural source of essential electrolytes.
Kara Coco Coconut Milk Drink
A refreshing concoction of fresh coconut water and coconut cream, dairy alternative.
Kara UHT Coconut Cream
Ultra High Temperature processed and aseptically packed coconut cream.
SUN KARA
Ultra High Temperature processed and aseptically packed coconut cream.
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