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SamCart is an eCommerce platform for digital sellers, creators, and business owners.

Last updated September 11, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

SamCart describes itself as an innovative eCommerce platform for digital sellers, creators, and business owners, focused on maximizing profit with every sale and retaining customers. Its site states it is used by over 75,000 businesses and creators. According to its About Us page, it began with two brothers, Brian and Scott, whose first business was Train Baseball; a tool called "Userpayment" built for Train Baseball was eventually turned into a SaaS version called SamCart.

History

According to SamCart's About Us page, it started with two brothers and a love for baseball who turned that love into trainbaseball.com. They realized that digital creators lacked a platform that fit their needs, and SamCart was created for that reason. The page's timeline states that in 2009 co-founders Brian and Scott launched their first business, Train Baseball; in September 2013 "Userpayment" was built for Train Baseball and would eventually be turned into a SaaS version called SamCart; work on the SamCart Beta began in March 2014; the Beta version launched in August 2014; SamCart left the Beta stage in May 2015; it had its first $1 million dollar launch in September 2016; the template builder was released in September 2019; SamCart raised $3 million in venture capital in November 2019; it raised a $10 million Series A in December 2020; the Courses App was released in June 2020; it raised an $82 million Series B in November 2021; it hit 50 employees in December 2021 and 100 employees in April 2022; SamPay became SamCart's main payment processor in January 2023; Buy Now, Pay Later went live for customers in April 2023; Checkout Anywhere and One-Click Checkout by Stripe went live in July 2023; and Smart Pix... (the snippet is truncated) in May 2024.

Products and positioning

Built to grow your revenue; makes every sale worth more.

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