Recent events
Recent events tied to this brand in public sources.
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2026
Samsung Dolby Atmos 5.0ch soundbar discounted to all-time low price for Early Prime Day
Gizmodo reports that a Samsung Dolby Atmos 5.0ch soundbar is being offered at an all-time low price as part of the Early Prime Day sales event.
2026
Samsung customers complain over spoiled food after update bricks AI smart fridges
Samsung customers are complaining to the company over spoiled food after a software update bricked Samsung AI smart fridges, as reported by Fortune.
2026
India investigates LG and Samsung over alleged tariff evasion on OLED TV parts
Reuters reports that LG and Samsung are facing an investigation in India over alleged tariff evasion involving OLED TV parts.
2026
Samsung announces P9 and P7 USB4 portable SSDs launching August 31
Alongside its monitor news, Samsung announced two new portable SSDs that will launch globally on August 31, 2026. The Samsung P9 reaches sequential read speeds of up to 4,000 MB/s and write speeds up to 3,800 MB/s over USB4, and becomes the world's first USB4 portable SSD to support those speeds at 8TB capacity. European pricing starts at €350.99 for 1TB and reaches €2,750.99 for 8TB. The P7 targets everyday users over the same USB4 platform at a starting price of €295.99 for 1TB. Both launch in 1TB, 2TB, 4TB, and 8TB capacities. No US pricing has been announced.
2026
Samsung launches Galaxy S26 FE in Kenya
Samsung launched the Exynos 2600-powered Galaxy S26 FE in Kenya at KES 103,100, with availability from September 4, 2026, featuring One UI 9, AI tools, a 6.7-inch 120Hz display, 4,900mAh battery, and seven years of software support.
2026
Samsung becomes official TV, monitor, soundbar and Wi-Fi speaker of Call of Duty franchise
Samsung confirmed plans to expand its HDR10+ GAMING ecosystem to more than 20 AAA titles by H1 2027, with Activision Blizzard's Call of Duty: Modern Warfare 4 as the flagship partnership title, in a deal making Samsung the official TV, monitor, soundbar, and Wi-Fi speaker of the franchise.
2026
Samsung launches Galaxy S26 FE smartphone
Samsung officially launched the Galaxy S26 FE, the first Galaxy S26 series model to ship with One UI 9, starting at $699.99 (about 4,704 yuan). The phone features a 6.7-inch Dynamic AMOLED 2X display, Exynos 2500 3nm processor, 8GB RAM, 128GB/256GB/512GB storage options, a 4,900mAh battery with 45W wired charging, and a triple rear camera with a 50MP main sensor.
2026
Samsung partners with Activision Blizzard to bring HDR10+ Gaming to 20 AAA titles
Samsung announced a partnership with Activision Blizzard to bring HDR10+ Gaming to 20 AAA titles, expected to be completed by the first half of 2027, starting with Call of Duty: Modern Warfare 4.
2026
Samsung announces 2027 Odyssey gaming monitor lineup at Gamescom 2026
Samsung announced its complete 2027 Odyssey gaming monitor lineup at Gamescom 2026 in Cologne, Germany on August 27, headlined by the world's first 1,100 Hz gaming monitor (Odyssey G6, 1,100 Hz only at HD resolution) and three new OLED panels built on its fifth-generation Penta Tandem QD-OLED architecture: the 49-inch Odyssey OLED G9 (G95SJ, Dual QHD 360 Hz), the 32-inch Odyssey OLED G8 (G80SJ, 4K 360 Hz with Triple Mode), and the 42-inch curved Odyssey OLED G7 (G75SJ, 4K 165 Hz). The G6 is expected globally in H2 2026, while the OLED models are expected in H1 2027; pricing and exact launch dates were not announced.
2026
Samsung launches P9 and P7 portable SSDs at Gamescom 2026
Samsung officially launched its new P-series portable SSDs, the flagship P9 and the durable P7, at Gamescom 2026. The P9 is described as the world's first portable SSD to reach 4000MB/s sequential read speed over USB4 at 8TB capacity, with sequential read/write speeds of 4000MB/s and 3800MB/s. Both models come in 1TB, 2TB, 4TB and 8TB versions, with global sales starting August 31; Samsung has not announced mainland China launch timing or pricing.
2026
Samsung launches Bespoke Over-the-Range Microwave with DualVent technology
Samsung Electronics introduced its new Bespoke Over-the-Range Microwave, now available at select retailers nationwide and on Samsung.com. The model features DualVent technology with air intakes at the bottom and front, Auto Connectivity, and a fingerprint-resistant finish.
2026
Samsung launches national integrated marketing campaign for Galaxy Z Series and Galaxy Watch lineup in Australia
Samsung's launch of the new Galaxy Z Series, Galaxy Watch9 and Galaxy Watch Ultra2 is supported by a national integrated marketing campaign expected to reach 96.7% of Australia's Gen MZ audience, featuring landmark outdoor advertising across Melbourne and Sydney, more than 3,300 out-of-home panels nationwide, a major retail presence at Melbourne's Highpoint Shopping Centre, and content partnerships with creators and publishers across Twitch, ARN's Footy & Friends and Mamamia's The Spill. The campaign also includes a Samsung collaboration with Sony Pictures' "Spider-Man: Brand New Day", with Spider-Man visiting Samsung Experience Stores in NSW and VIC on 8 and 9 August.
2026
Samsung launches Galaxy Z Fold8, Fold8 Ultra, Flip8, Watch9 and Watch Ultra2 in Australia
Samsung Electronics Co., Ltd. announced that Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8, Galaxy Watch9 and Galaxy Watch Ultra2 are available to order in Australia from August 14, 2026, with pricing and colour options listed. Samsung Electronics Australia said the local availability coincided with its most successful foldable pre-order to date, with double-digit year-on-year growth and its highest number of new-to-Samsung switchers.
2026
Samsung launches Galaxy Z Fold8, Flip8 and Galaxy Watch9 in Australia
Samsung launched the Galaxy Z Fold8, Galaxy Z Fold8 Ultra, Galaxy Z Flip8, Galaxy Watch9 and Galaxy Watch Ultra2 in Australia, positioning the foldable phones around portability and the watches around health and fitness tracking.
2026
Samsung unveils ISOCELL HPC image sensor
Samsung unveiled the ISOCELL HPC, a 200MP mobile image sensor featuring DeepPix technology and support for 16-bit RAW output. The sensor is expected to debut in smartphones launching later this year.
2026
Samsung and Google introduce Eclipsa Audio
Samsung and Google jointly developed the Eclipsa Audio spatial-audio format, and Samsung's visual display division commercialized the technology through Samsung TV Plus.
2026
Samsung unveils 130-inch Micro RGB TV at CES 2026
Samsung Electronics unveiled a 130-inch Micro RGB TV at CES 2026, describing it as the world's first 130-inch Micro RGB TV and its largest Micro RGB display, featuring Micro RGB AI Engine Pro, Micro RGB Colour Booster Pro, Micro RGB HDR Pro, Micro RGB Precision Colour 100, Glare Free technology, HDR10+ ADVANCED, Eclipsa Audio and Vision AI Companion.
2026
Samsung unveils 130-inch Micro RGB TV at CES 2026
Samsung introduced the R95H, a 130-inch Micro RGB TV it describes as the world's first of its size, debuting at CES 2026 in Las Vegas as the flagship of its Micro RGB lineup with AI-based picture and audio features.
2026
Samsung unveils 2026 AI-powered product lineup at CES 2026
At the CES 2026 First Look event, Samsung showcased its 2026 lineup of AI-powered home appliances, smart TVs, and lifestyle products, including a 130-inch Micro RGB TV, OLED S95H TV, Freestyle+ projector, Movingstyle screen, Music Studio 5 and 7 WiFi speakers, five Odyssey gaming monitors, and Bespoke AI kitchen and home appliances.
2026
Samsung unveils Freestyle+ portable projector with AI OptiScreen
Samsung announced the Freestyle+ portable projector, featuring an AI OptiScreen suite (Real-time Focus, Screen Fit, 3D Auto Keystone, Wall Calibration), a 360-degree speaker, and 430 ISO lumens of brightness. Launch date and price are not yet determined; it will be shown at CES 2026 starting January 6.