Samui Authentic

Samui Authentic is a Franco-Thai tour operator based on Koh Samui, Thailand, founded in 2020 and run on the ground by its director, Jao. The company positions itself as a genuine operator rather than a booking intermediary: it owns its own fleet of two speedboats and six longtail boats, plus a van and 4x4 vehicles, which it says gives it direct control over quality, safety and the guest experience from hotel transfer to the final sunset on the water. Its stated origin story is that a Franco-Thai team, tired of impersonal and crowded excursions where nobody spoke French, set out to build the kind of trip they would have wanted when they first arrived on the island. The brand's core offer is boat excursions around Koh Samui and its neighbouring islands and marine parks. Flagship trips include the Ang Thong Marine Park by speedboat (advertised as roughly 8 hours, 42 islands), the family-oriented Koh Tan and Koh Madsum snorkelling and pig-island longtail trip, the Koh Tao and Koh Nang Yuan snorkelling day, and diving at Koh Tao. Beyond the water, Samui Authentic sells land and adventure experiences such as a jungle safari by van or 4x4, ethical elephant sanctuary visits, ziplining, quad and buggy rides, jet ski tours, sea fishing with onboard BBQ, private BBQ on the island of Koh Rap, overnight bivouac on Koh Rap, private yoga, and Muay Thai courses. Prices are published in Thai baht per adult or per vehicle, ranging from around 900 baht for a Muay Thai class to 15,000 baht for a private sea-fishing trip. Language is central to the brand's identity. Excursions are guided in French or English, with Thai also spoken by the team, and a French-speaking guide is offered on request depending on the excursion rather than being systematically included. The company markets primarily to French-speaking visitors to Koh Samui while also serving English-speaking guests. Samui Authentic operates as a Thai registered company, D JOUNS CO., LTD, holding TAT (Tourism Authority of Thailand) licence 41/00750. It reports a Google rating of about 4.9 out of 5 from more than 200 reviews, and describes its boats as inspected, insured and compliant with maritime safety standards. Some activities are delivered through selected local partners, while the boats and vehicles remain its own. The business is privately held and does not trade on a stock exchange.

Samui Authentic was founded in 2020 by a Franco-Thai team on Koh Samui, Thailand, and is led on the ground by its director, Jao. According to the company's own account, the founders were frustrated by the impersonal, crowded excursions on offer where no one spoke French, and decided to create the experience they would have wanted when they first arrived on the island. From the outset the venture was conceived as a real operator rather than an intermediary: the company acquired its own boats, van and 4x4 vehicles so that it could control quality, safety and the guest experience end to end, from hotel pickup to the last sunset on the water. The business is registered as the Thai company D JOUNS CO., LTD and holds Tourism Authority of Thailand (TAT) licence 41/00750. Its fleet consists of two speedboats and six longtail boats, supplemented by a van and 4x4 vehicles for land-based excursions and transfers. Some activities, such as certain land adventures, are delivered in cooperation with selected local partners, while the boats and vehicles remain company-owned. Over its first years the operator built out a broad catalogue spanning marine parks, snorkelling and diving, island dining and camping, and land-based adventure and wellness. Flagship marine products include the Ang Thong Marine Park speedboat excursion, the family-oriented Koh Tan and Koh Madsum longtail trip, and the Koh Tao and Koh Nang Yuan snorkelling day, alongside scuba diving at Koh Tao. Land and lifestyle offerings include a jungle safari by van or 4x4, ethical elephant sanctuary visits, ziplining, quad and buggy rides, jet ski tours, sea fishing with onboard BBQ, private BBQ and overnight bivouac on Koh Rap, private yoga and Muay Thai courses. Language has remained a defining feature. Excursions are guided in French or English, with Thai also spoken by the team, and a French-speaking guide is available on request depending on the excursion rather than being systematically included. The company markets chiefly to French-speaking visitors to Koh Samui while also serving English-speaking guests. By the time of its published company profile, Samui Authentic reported a Google rating of about 4.9 out of 5 from more than 200 reviews, and describes its boats as inspected, insured and compliant with maritime safety standards. The company remains privately held and does not trade on a stock exchange.

• 2020

  Samui Authentic founded on Koh Samui by a Franco-Thai team led on-site by director Jao.

• Registered as Thai company D JOUNS CO., LTD and granted TAT licence 41/00750.

• Built an owned fleet of two speedboats and six longtail boats plus a van and 4x4 vehicles.

• Reached a reported Google rating of about 4.9/5 from more than 200 reviews.

Premium, locally created private and shared excursions with French- or English-speaking guides, sold by an owner-operator with its own fleet rather than a reseller.

• Ang Thong Marine Park speedboat excursion

• Koh Tan & Koh Madsum family trip

• Jungle safari adventure

• Ethical elephant sanctuary visit

• BBQ on Koh Rap

• Koh Tao & Koh Nang Yuan snorkelling day

• Scuba diving at Koh Tao

• Bivouac on Koh Rap

• Quad & buggy rides

• Jungle zipline adventure

• Jet ski tours

• Sea fishing

• Muay Thai course

• Private yoga

1. 1Samui Authentic — Excursions en Bateau Koh Samui | Ang Thong, Koh Tan, Safarisamui-authentic.com
2. 2À Propos de Samui Authentic — Notre Équipe & Notre Histoire | Koh Samuisamui-authentic.com
3. 3Samui Authentic — Wikidatawikidata.org