San Gu Mao Lu

San Gu Mao Lu is a Taiwanese mala lou mei brand that describes itself as a pioneer of the 'soup + lou mei' format, starting in 2003. It is known for a 'Golden Mala Soup' that blends Sichuan-style mala with traditional Taiwanese flavors, simmered using an 18-hour traditional method to achieve a numbing-but-not-harsh, spicy-but-not-dry taste. The brand positions itself as a 'soup-lou mei leading brand' and states it holds the top market share for mala lou mei across Taiwan. Its offerings center on customizable lou mei with a variety of soup bases, plus 'sauce + dry-mixed' preparation styles, with the 'mala duck blood + mala tofu' duo as a signature combination.

San Gu Mao Lu began in 2003 and describes itself as a pioneer of the 'soup + lou mei' format, known for a 'Golden Mala Soup' that combines authentic Sichuan mala with traditional Taiwanese flavors, simmered using an 18-hour traditional method. After its 2003 launch, the brand says market response was strong and franchise inquiries kept coming, so it formally established a headquarters with dedicated departments to serve franchisees. It later invested in a central factory to maintain quality and consistency of its soup base. Store formats evolved over time: an EXPRESS upgrade introduced advanced refrigeration equipment for open food counters and adjusted store layouts for dine-in and takeaway comfort; a PLUS store format was then introduced with lighter, more comfortable tones and textures; and in 2024 a new store format, San Gu theONE, launched emphasizing small footprint with high efficiency.

The leading brand of spicy luwei (braised snacks) / the leading brand of tanglu (broth-braised) products

• Golden Mala Soup

  Signature soup blending authentic Sichuan mala with traditional Taiwanese flavors, simmered using an 18-hour traditional method.

• Mala duck blood + mala tofu duo

  Representative pairing of the brand's mala lou mei.

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