SASHASKVO
SASHASKVO is a Russian premium womenswear brand offering timeless, made-to-measure women's clothing with worldwide delivery.
Last updated September 29, 2026
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Overview
SASHASKVO is a Russian premium womenswear brand founded by designer Alexandra Krykbaeva, whose long-standing hobby of creating women's clothing grew into a full-fledged business. The brand has been operating for more than seven years and is built around the idea of creating clothing in which a woman feels special and exceptional. Its collections combine timeless classics, true nobility and a subtle play with provocation, with a recognizable duality of feminine silhouettes and characteristic masculine elements. The brand's name is composed of two parts: SASHA, a diminutive form of the name Alexandra, and SKVO, the first letters of four words symbolizing the four main facets of a woman — Soul, Kismet, Vitality and Origin. These four pillars run through the philosophy of the brand and connect all its collections. SASHASKVO operates its own production in the heart of Moscow and employs a team of more than 50 people. It creates unique models of dresses, strict suits and elegant sets that are described as timeless, with a recognizable cut, ideal fit and the brand's signature style. The company uses premium fabrics of the kind used by the world's most renowned fashion houses. Premium service is an integral part of the SASHASKVO philosophy. The brand offers an out-call stylist service, individual tailoring to personal measurements and fitting of garments to the figure. Its online store, Skvoshop, sells women's clothing with delivery across Russia and worldwide. Product prices are positioned at the premium end of the market, with items such as shirts, jackets, leather skirts and leather dresses listed in the tens of thousands of rubles. SASHASKVO positions itself around the belief that beauty is given to every woman and merely needs to be revealed, encouraging women to be themselves and to explore all facets of their beauty. The brand is privately held and led by its founder.
History
SASHASKVO is a Russian premium womenswear brand that emerged from the personal passion of its founder and designer, Alexandra Krykbaeva. For many years, creating women's clothing was her hobby, and it quickly grew into the work of her life. According to the brand, it has been operating for more than seven years, during which its passion for beauty and pursuit of perfection have inspired everyone who comes into contact with the brand. The brand's name reflects its philosophy. It is made up of two parts: SASHA, a derivative form of the name Alexandra, and SKVO, the first letters of four words symbolizing the four main facets of a woman — Soul, Kismet, Vitality and Origin. These four pillars run through the philosophy of the brand and connect all its collections. SASHASKVO operates its own production in the heart of Moscow. Its team has grown to more than 50 talented people united by a love of beauty and high professionalism. The company creates unique models of dresses, strict suits and elegant sets that are described as timeless, with a recognizable cut, ideal fit and the brand's signature style. The brand uses premium fabrics of the kind used by the world's most renowned fashion houses. The brand's design DNA is defined by a combination of feminine silhouettes and characteristic masculine elements; this duality has become its recognizable calling card. SASHASKVO states that it creates collections outside of time and trends that remain relevant for many years. Its garments are intended to help every woman feel special and to shine brighter than a diamond. Premium service is an integral part of the SASHASKVO philosophy. The brand offers an out-call stylist service, individual tailoring to personal measurements and fitting of garments to the figure. Its online store, Skvoshop, sells women's clothing with delivery across Russia and worldwide. The brand positions itself around the belief that beauty is given to every woman and merely needs to be revealed, encouraging women to be themselves and to explore all facets of their beauty.
Alexandra Krykbaeva begins creating women's clothing as a hobby.
The hobby grows into a full-fledged business and the SASHASKVO brand is established.
The brand operates for more than seven years, building its team and production in Moscow.
SASHASKVO operates its own production in the heart of Moscow with a team of more than 50 people.
The Skvoshop online store sells SASHASKVO women's clothing with delivery across Russia and worldwide.
Products and positioning
Premium Russian womenswear with timeless design, made-to-measure service and worldwide delivery.
Shirt Ursula
Leather jacket Antipa
Leather skirt Marietta
Leather dress Salomeya
Knit top Medea
Jacket Melanta
Shirt Zefira
Dress Alexandrina
Skirt Zofia
Dress Holly
Sources3 sources
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