Save Me
A United Kingdom animal-welfare organisation campaigning against fox hunting and badger culling.
Last updated August 24, 2026
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Overview
Save Me is a United Kingdom animal-welfare organisation established in 2010 by Queen guitarist Brian May and animal-welfare campaigner Anne Brummer. Its name comes from “Save Me,” a song written by May and recorded by Queen, which became an international hit in 1980. The organisation was created in the context of political debate over the future of the Hunting Act 2004 and the possibility that a later government might repeal or weaken restrictions on hunting wild mammals with dogs. The organisation’s central purpose is campaigning rather than the sale of consumer products or the operation of a commercial service. Its principal area of activity has been opposition to fox hunting and support for retaining the Hunting Act. Save Me presents hunting as an animal-welfare issue and seeks to influence public opinion, political decision-making and the wider debate surrounding wildlife protection in Britain. Its work sits within the broader network of British anti-hunting and animal-protection organisations. A second major area of activity has been opposition to government-backed badger culling intended to address bovine tuberculosis in cattle. Save Me has participated in Team Badger, a coalition of animal-welfare and wildlife organisations opposing planned badger culls. The coalition has argued that widespread killing is an inappropriate or ineffective response to bovine tuberculosis and has advocated alternatives including vaccination and other disease-control measures. Team Badger brought together organisations with different institutional backgrounds, including established animal-welfare charities, wildlife-protection groups and campaign organisations. Save Me’s public identity is closely associated with Brian May, whose involvement gives the organisation visibility beyond the conventional animal-welfare sector. Nevertheless, its stated work concerns specific policy campaigns rather than entertainment, music or the Queen brand. The organisation should therefore be understood as an advocacy group and campaign platform, not as a conventional commercial brand. Available reference material identifies its campaigns against hunting and badger culling but does not establish detailed information about staffing, governance, funding, premises or current programme scale. Its present operational status and recent campaign activity should consequently be verified through its official channels.
History
Save Me was founded in 2010 by Brian May and Anne Brummer as an animal-welfare campaign organisation. Its creation followed continuing political controversy over the Hunting Act 2004, the United Kingdom legislation that restricted hunting wild mammals with dogs. Supporters of hunting have periodically sought repeal or substantial amendment of the law, while animal-welfare organisations have campaigned for its retention and stronger enforcement. Save Me entered this debate with the stated objective of preventing repeal and maintaining legal protection for animals affected by hunting. The organisation’s name is derived from “Save Me,” a song written by Brian May and performed by Queen. The connection gave the group a distinctive public identity and linked its campaign work to May’s longstanding interest in animal protection. Save Me’s role, however, is separate from Queen and from the music industry: it functions as an advocacy organisation concerned with wildlife and animal-welfare policy. In addition to hunting, Save Me became involved in the debate over badger culling. The culls were proposed as part of efforts to control bovine tuberculosis, a disease affecting cattle. Save Me opposed the policy on animal-welfare and scientific grounds, arguing that large-scale killing of badgers was a misguided approach and that many of the animals killed could be healthy. It joined Team Badger, a coalition that included national and international animal-welfare organisations, anti-hunting groups, wildlife charities and local campaign networks. The coalition’s shared position was opposition to the government’s proposed culls and support for alternatives such as badger vaccination. The available reference material presents Save Me primarily through these two campaigns. It does not provide a full institutional history, detailed governance record, financial statements, membership figures or a documented chronology of later programmes. Accordingly, the organisation’s early formation, anti-hunting focus and participation in the badger-cull debate are well established, while information about its current structure and activities remains limited in the supplied sources.
- 2010
Save Me founded
[1]Brian May and Anne Brummer established Save Me as an animal-welfare organisation campaigning against the possible repeal of the United Kingdom’s Hunting Act.
Products and positioning
Animal-welfare advocacy focused on opposing fox hunting, defending the Hunting Act and resisting badger culling in the United Kingdom.
Marketing campaigns
- Hunting Act protection
United Kingdom
Save Me campaigns against the repeal of the Hunting Act and supports retaining legal restrictions on hunting wild mammals with dogs. The campaign responds to lobbying by pro-hunting groups seeking to reverse or weaken the legislation.
- Team Badger
United Kingdom
Save Me participated in Team Badger, a coalition of animal-welfare and wildlife organisations opposing planned badger culls intended to help control bovine tuberculosis. The coalition argued that broad culling was misguided and supported alternatives including vaccination.
Sources2 sources
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