scion
Toyota's defunct youth-oriented automobile brand.
Last updated November 4, 2026
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Overview
Scion was a brand introduced by Toyota Motor Corporation in 2003 in the United States, targeting younger consumers. Known for its unique marketing and customization options, it was discontinued in 2016.
Products and positioning
Youthful, individualistic, and affordable
Product categories. automobiles
Controversies
2019
Toyota announces recall of 928,000 vehicles for airbag replacement
Toyota announced a recall involving 928,000 Toyota, Scion, and Lexus vehicles to replace Takata airbags with airbags from non-Takata suppliers. The recalled airbags could propel sharp metal fragments when deployed, potentially causing serious injury or death.
Recent events
Reported
Toyota announces recall of 928,000 vehicles for airbag replacement[1]
Toyota announced a recall involving 928,000 Toyota, Scion, and Lexus vehicles to replace Takata airbags with airbags from non-Takata suppliers. The recalled airbags could propel sharp metal fragments when deployed, potentially causing serious injury or death.
Sources1 sources
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