SeatGeek
SeatGeek is a US-based live-event ticketing marketplace and technology platform that helps fans buy and sell tickets and helps teams and venues manage ticketing.
Last updated October 31, 2026
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Overview
SeatGeek is an American live-event ticketing company that operates a consumer marketplace for buying and selling tickets to sports, concerts and theater, alongside enterprise ticketing software used by teams, venues and promoters. It was founded in 2009 by Jack Groetzinger and Russell D'Souza and is headquartered in New York City. The company began as a ticket search and price-comparison engine, aggregating listings from many secondary-market sellers and presenting them with a 'Deal Score' that rated value for money. Over time SeatGeek expanded from pure aggregation into primary ticketing, becoming a ticketing platform in its own right for sports franchises, venues and live-event organizations, while continuing to run its consumer marketplace app. SeatGeek's business spans two connected sides: a fan-facing app and website for discovering, buying and reselling tickets, and an enterprise platform that venues and teams use for box-office operations, season-ticket management and mobile entry. The company has raised venture capital from investors and has been reported as a candidate for a public listing, but it remains privately held. Its market positioning is as a technology-led, fan-friendly alternative in a ticketing industry long dominated by larger incumbents, emphasizing transparent pricing, mobile-first experiences and data-driven tools for rights holders.
History
SeatGeek was founded in 2009 by Jack Groetzinger and Russell D'Souza, initially as a ticket search engine that aggregated listings from secondary-market sellers and compared prices across sources. Its early differentiation was a consumer-friendly interface and a 'Deal Score' that graded how good a listed price was relative to the market. From that aggregation base, the company moved into primary ticketing, building software that sports teams, venues and promoters could use to sell tickets directly to fans. This shifted SeatGeek from a pure marketplace into a two-sided ticketing technology business, with a consumer app on one side and enterprise box-office and mobile-entry tools on the other. SeatGeek grew through venture funding and expanded its roster of team and venue partners, positioning itself as a modern, mobile-first alternative in an industry dominated by larger incumbents. The company has been headquartered in New York City and has served markets including the United States, Canada and the United Kingdom. In the 2020s SeatGeek was frequently discussed as a candidate for an initial public offering, and it has continued to invest in its consumer marketplace and enterprise platform. It remains a privately held company.
- 2009
SeatGeek founded by Jack Groetzinger and Russell D'Souza.
Expanded from ticket search aggregation into primary ticketing for teams and venues.
Products and positioning
Technology-led, fan-friendly ticketing marketplace and enterprise ticketing platform positioned as an alternative to incumbent ticketing providers.
SeatGeek consumer app and website
Marketplace for discovering, buying and reselling live-event tickets.
SeatGeek enterprise ticketing platform
Ticketing software for teams, venues and promoters, including box office and mobile entry.
Controversies
2026
Ticket Policy Forum sues D.C. to block RESALE Act
On October 14, 2026, the Ticket Policy Forum, an organization representing third-party ticket resellers including SeatGeek, Vivid Seats, and TickPick, filed a lawsuit in the U.S. District Court for D.C. seeking to block enforcement of the RESALE Amendment Act of 2025, which the D.C. Council passed in July 2025 and which is set to take effect on January 1, 2027. The law bars speculative ticket sales and caps resale markups at 10 percent; the forum also requested a preliminary injunction, claiming the law violates the Commerce Clause, the Home Rule Act, the Due Process Clause, and the First Amendment.
Recent events
Reported
Ticket Policy Forum sues D.C. to block RESALE Act[2]
On October 14, 2026, the Ticket Policy Forum, an organization representing third-party ticket resellers including SeatGeek, Vivid Seats, and TickPick, filed a lawsuit in the U.S. District Court for D.C. seeking to block enforcement of the RESALE Amendment Act of 2025, which the D.C. Council passed in July 2025 and which is set to take effect on January 1, 2027. The law bars speculative ticket sales and caps resale markups at 10 percent; the forum also requested a preliminary injunction, claiming the law violates the Commerce Clause, the Home Rule Act, the Due Process Clause, and the First Amendment.
Reported
Seattle Sounders FC names Ticketmaster its official ticketing partner[3]
Seattle Sounders FC announced that Ticketmaster would become its official ticketing partner beginning in 2021, replacing SeatGeek as its primary and resale ticketing platform. The partnership includes digital ticketing technologies and contactless entry and payment solutions.
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