Second Nature

Second Nature is an Israeli corporate-training software company focused on simulated conversations powered by artificial intelligence. Founded in 2018 by Alon Shalita and Ariel Hitron, the company developed a platform intended to help organizations train employees through interactive, natural-language practice rather than relying only on classroom instruction, static content, or scripted role-play. Its principal use cases include sales training, customer-support training, and other professional-development scenarios in which employees need to practice conversations with customers or prospects. The company’s software uses AI-generated avatars to act as virtual conversation partners. These avatars can participate in training exercises designed to resemble workplace interactions, allowing learners to rehearse responses, receive practice in a controlled setting, and repeat scenarios without requiring a manager or colleague to play the other role. The platform’s emphasis is on conversational simulation: instead of presenting training solely as a sequence of documents or videos, it places the learner in an interactive exchange conducted in natural language. Shalita and Hitron brought complementary technology and commercial experience to the venture. Shalita had worked as a lead engineer at Facebook, while Hitron had served as a vice president for new markets at Kaltura. They reportedly met through their children’s kindergarten before founding Second Nature. During its early development, the company became one of OpenAI’s first beta users, gaining access to early generative-AI models as it built its training system. Early reported customers included Zoom and Check Point, indicating an initial focus on enterprise applications and organizations with substantial sales or support operations. Second Nature formally launched its product in 2022. In January of that year, it raised a $12.5 million Series A led by Signals VC, StageOne Ventures, and Cardumen Capital, with participation from Zoom Video Communications through the Zoom Apps Fund. The company later reported a $22 million Series B in October 2025 led by Sienna VC, with additional participation from BrightPixel, StageOne Ventures, Cardumen Capital, Signals VC, and Zoom. The reported financing brought total funding to $38 million. Because the company is private, these figures describe disclosed venture financing rather than public-market performance. The platform’s avatar lineup includes Jenny, described as the company’s primary AI training avatar, as well as additional avatars introduced over time. In 2025, Second Nature was listed at number 37 in Calcalist’s ranking of the 50 most promising Israeli startups. The company’s identity is closely associated with the application of generative AI to workplace learning, particularly the effort to make sales and support practice more realistic, repeatable, and scalable. Publicly available reference material does not establish a separate consumer offering, a public listing, or a parent company.

Second Nature was established in Israel in 2018 by Alon Shalita and Ariel Hitron. The founders reportedly met through their children’s kindergarten and combined backgrounds in engineering and technology-market development: Shalita had been a lead engineer at Facebook, while Hitron had been a vice president for new markets at Kaltura. Their initial concept was an artificial-intelligence platform in which virtual avatars could conduct realistic sales-training conversations using natural language. The company developed its product during the early growth of generative AI and was among OpenAI’s first beta users. Access to early generative-AI models supported its work on conversational simulations, allowing Second Nature to build a training environment in which employees could practice business interactions with AI-controlled characters. Rather than positioning the system solely as an educational content library, the company focused on simulated dialogue, with applications in sales enablement, customer support, and related professional-training functions. During its early years, Second Nature reported customers including Zoom and Check Point. These relationships reflected the enterprise orientation of the platform and its potential use by organizations that train sales representatives, support personnel, or other employees who regularly communicate with customers. The company formally launched its software in 2022, by which time its product included AI-generated avatars for training simulations. Jenny became the principal avatar associated with the platform, and the company subsequently added further avatars. In January 2022, Second Nature raised $12.5 million in Series A financing. The round was led by Signals VC, StageOne Ventures, and Cardumen Capital, with Zoom Video Communications participating through its Zoom Apps Fund. The financing supported the company’s development and commercialization of AI-based professional training software. In October 2025, Second Nature announced or was reported to have completed a $22 million Series B round led by Sienna VC. BrightPixel, StageOne Ventures, Cardumen Capital, Signals VC, and Zoom also participated. The reported Series B brought the company’s total funding to $38 million. The company remained headquartered in Tel Aviv and was reported to employ 45 people in the available reference material. In 2025, Calcalist included it at number 37 in a ranking of the 50 most promising Israeli startups. Its history illustrates the movement of generative AI from experimental language models into specialized enterprise applications. Second Nature’s particular approach applies conversational models and synthetic avatars to the practical problem of giving employees repeated, interactive practice before they engage in real customer or sales conversations. Public reference material does not document a stock-market listing, acquisition, parent company, or a broader consumer-brand business.

• 2025

  Series B financing and startup ranking

  [1]Second Nature (AI Company)en.wikipedia.org

  Second Nature raised a reported $22 million Series B and was ranked number 37 in Calcalist’s list of 50 promising Israeli startups.

• 2022

  Formal product launch

  [1]Second Nature (AI Company)en.wikipedia.org

  Second Nature formally launched its training software using AI-generated avatars for sales, customer-support, and other professional simulations.

• 2022

  Series A financing

  [1]Second Nature (AI Company)en.wikipedia.org

  The company raised $12.5 million in Series A financing from Signals VC, StageOne Ventures, Cardumen Capital, and Zoom’s Zoom Apps Fund.

• 2018

  Company founded in Israel

  [1]Second Nature (AI Company)en.wikipedia.org

  Alon Shalita and Ariel Hitron founded Second Nature to develop AI-based conversational simulations for professional training.

Enterprise-oriented conversational AI for repeatable sales, customer-service, and professional-skills training.

• Professional training software · 2022

  Second Nature AI training platform

  The company’s core software uses artificial intelligence and natural-language interaction to create practice conversations for workplace learning. Organizations can use simulated exchanges to train salespeople, customer-support staff, and other employees whose roles involve customer or prospect communication. The platform is designed to make practice repeatable and scalable by using AI avatars instead of requiring a manager or colleague to participate in every exercise.

• AI training avatar

  Jenny

  Jenny is Second Nature’s primary AI training avatar. She serves as a virtual conversation partner in the company’s simulations, allowing learners to rehearse professional interactions in natural language. The avatar is part of the platform’s effort to make sales and service training more interactive than static courses or scripted role-play.

• AI training avatars · 2025

  Additional AI avatars

  Second Nature expanded its avatar offering beyond Jenny with additional AI-generated characters. These avatars support the company’s broader simulation model, in which employees practice different professional conversations with virtual counterparts. Public reference material does not provide a complete product list or detailed specifications for each additional avatar.

• 2025

  Series B financing and avatar expansionStrategy

  Background

  Second Nature continued developing AI-based training simulations and expanded its avatar lineup beyond Jenny.

  Action taken

  The company raised a reported $22 million Series B led by Sienna VC, with participation from BrightPixel, StageOne Ventures, Cardumen Capital, Signals VC, and Zoom.

  Aftermath

  Reported cumulative funding reached $38 million, supporting the company’s continued development as an enterprise generative-AI training provider.

  Series B funding and cumulative funding. $16 million reported cumulative funding before the Series B, based on the stated $38 million total and $22 million round → $22 million Series B; $38 million total funding reported (October 2025)

  Source

• 2022

  Formal launch of avatar-based AI training softwareProduct launch

  Background

  Second Nature had developed an AI platform for simulated sales and professional conversations and had used early generative-AI models during development.

  Action taken

  The company formally introduced its software, featuring AI-generated avatars for training simulations across sales, customer support, and related use cases.

  Aftermath

  The launch established conversational simulation as the company’s principal product direction. Public material does not provide adoption or revenue figures.

  Source

• 2022

  Enterprise expansion supported by Series A financingStrategy

  Background

  The company was pursuing enterprise applications for AI-enabled sales and support training and had reported customers including Zoom and Check Point.

  Action taken

  Second Nature raised $12.5 million in Series A financing from Signals VC, StageOne Ventures, Cardumen Capital, and Zoom’s Zoom Apps Fund.

  Aftermath

  The financing provided additional backing for product development and commercialization, although the available sources do not disclose specific spending or operating results.

  Series A funding. $12.5 million raised (January 2022)

  Source

• Unconfirmed

  Reported2020.02.18

  OurPath rebrands as Second Nature[2]OurPath 更名为 Second Naturetechcrunch.com

  The company formerly known as OurPath rebranded as Second Nature.

• Unconfirmed

  Reported2020.02.18

  Second Nature raises $10 million in Series A funding[2]OurPath 更名为 Second Naturetechcrunch.com

  Second Nature raised $10 million in Series A funding, with new investors including Uniqa Ventures and the founders of mySugr, and backing from existing investors and angel investors.

Read more

1. 1Second Nature (AI Company)en.wikipedia.org
2. 2OurPath 更名为 Second Naturetechcrunch.com