SeeScan
SeeScan is a San Diego-based imaging and professional tools company whose SeeSnake, SeekTech, DeepSea and Lucid brands make pipe inspection, utility locating, subsea lighting and battery products.
Last updated September 29, 2026
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Overview
SeeScan is an American imaging and professional-tools company that designs, engineers and manufactures equipment for seeing into places the naked eye cannot reach — the inside of pipes, the maze of buried utilities, and the deepest parts of the ocean. The company describes itself as "an imaging company with a pioneering spirit of innovation" and states that it began life as DeepSea Power and Light before splitting into two divisions focused on the subsea and underground technology markets respectively. Its products range from subsea lights and cameras to plumbing diagnostic camera systems and utility locating equipment. SeeScan's roots trace to the work of founder and CEO Mark Olsson, then a graduate student at Scripps Institution of Oceanography, who needed a waterproof power solution for an underwater light. He solved the problem in his home garage by building the SeaBattery, and the resulting entrepreneurial venture became DeepSea Power & Light, focused on lighting and battery power supplies for oceanographic applications. In the mid-1990s the company leveraged that purpose-built equipment experience to create the SeeSnake pipe inspection system, developing a range of plumbing diagnostic equipment from concept through final design and manufacturing. In 1996 it partnered with Ridge Tool Company, gaining worldwide distribution and selling its plumbing diagnostic and underground utility locating equipment under the RIDGID brand; the company says this partnership made it the leading manufacturer of lateral pipe inspection equipment, a position it has maintained through continuous product evolution. In the early 2000s SeeScan developed the NaviTrack and SeekTech brand utility locators as companions to its SeeSnake pipe inspection equipment, and the business began operating as two focused entities: DeepSea Power & Light for oceanographic equipment and SeekTech, Inc. for utility locating and pipe inspection technologies. Over the following decade the company greatly expanded its SeeSnake camera reels and SeekTech locator lines. Today SeeScan is home to several brands: DeepSea subsea cameras and lighting, SeeSnake pipe diagnostic equipment, SeekTech utility locating products, and Lucid batteries. DeepSea and SeeScan brand equipment are sold through a rep network and directly to customers, while the plumbing diagnostic and underground utility locating equipment is sold exclusively under the RIDGID name with partner Ridge Tool Company. The SeeScan brand itself represents what the company calls a bold vision to redefine the future of utility locating, serving customers who demand the most powerful locating platform available. SeeScan positions itself around three pillars — People, Innovation and Excellence — and a mission to provide "unparalleled visibility and confidence to make the world a better, safer place." Its DeepSea cameras and lighting products are described as working in the harshest environments on earth, from ocean expeditions at the Titanic to the Marianas Trench. The company remains privately held and is headquartered in San Diego, California.
History
SeeScan's history begins with a practical problem. Its founder and CEO, Mark Olsson, was a graduate student at Scripps Institution of Oceanography who needed a waterproof power solution for an underwater light. He solved the problem in his home garage by building the SeaBattery. Recognizing his entrepreneurial spirit, DeepSea Power & Light was born, with a focus on making lighting and battery power supplies for oceanographic applications. That origin established the company's identity as an imaging and power specialist for harsh environments. In the mid-1990s the company leveraged its experience making purpose-built equipment to create the SeeSnake pipe inspection system. It developed its range of plumbing diagnostic equipment from concept to final design and manufacturing, moving from oceanographic hardware into the underground pipe inspection market. In 1996 SeeScan partnered with Ridge Tool Company and gained worldwide distribution, selling its products under the RIDGID brand. According to the company, the success of this partnership quickly made it the leading manufacturer of lateral pipe inspection equipment, a position it has maintained over the years through continuous product evolution and the strength of the RIDGID name. In the early 2000s SeeScan developed the NaviTrack and SeekTech brand utility locators as companions to its SeeSnake pipe inspection equipment, extending its reach from seeing inside pipes to locating the buried services around them. The business then began operating as two unique, focused entities: DeepSea Power & Light worked on oceanographic equipment, while SeekTech, Inc. was created to focus on utility locating and pipe inspection technologies. Over the next decade the release of new products proved the company's product development capabilities, greatly expanding its line of SeeSnake camera reels and its SeekTech line. Today SeeScan describes itself as home to many brands. DeepSea and SeeScan brand equipment are sold through its rep network and directly to customers, while the plumbing diagnostic and underground utility locating equipment are sold exclusively under the RIDGID name with partner Ridge Tool Company. The SeeScan brand represents what the company calls a bold vision to redefine the future of utility locating, serving customers that demand the most powerful locating platform available. Its SeeSnake equipment is positioned as setting the standard for pipe diagnostic equipment, with durability and image quality as hallmarks, while DeepSea's cameras and lighting products are described as working in the harshest environments on earth, used on ocean expeditions from the Titanic to the Marianas Trench. The SeekTech line of utility locating products is marketed around an industry-first mapping display and omnidirectional antenna that make sonde locating easier. The company also designs Lucid batteries to provide long-lasting power. SeeScan states that it has been pushing the limits of innovation for more than 40 years and organizes its culture around three pillars: People, Innovation and Excellence.
Founder Mark Olsson builds the SeaBattery in his home garage, leading to the creation of DeepSea Power & Light.
In the mid-1990s, SeeScan creates the SeeSnake pipe inspection system and develops its plumbing diagnostic equipment line.
In 1996, SeeScan partners with Ridge Tool Company, gaining worldwide distribution and selling products under the RIDGID brand.
In the early 2000s, SeeScan develops the NaviTrack and SeekTech brand utility locators as companions to SeeSnake equipment.
The business splits into two focused entities: DeepSea Power & Light for oceanographic equipment and SeekTech, Inc. for utility locating and pipe inspection.
Over the following decade, SeeScan greatly expands its SeeSnake camera reels and SeekTech product lines.
Products and positioning
Professional-grade imaging and locating tools for underground and subsea environments; premium durability, image quality and technical sophistication, with plumbing diagnostic and utility locating lines sold exclusively under the RIDGID brand through Ridge Tool Company.
SeeSnake pipe inspection system
Pipe diagnostic camera equipment sold exclusively through Ridge Tool Company under the RIDGID brand; positioned around durability and image quality.
SeekTech utility locators
Utility locating products with an industry-first mapping display and omnidirectional antenna for sonde locating; sold under the RIDGID brand.
NaviTrack utility locators
Utility locator line developed in the early 2000s as a companion to SeeSnake pipe inspection equipment.
DeepSea subsea lights and cameras
Cameras and lighting products for the harshest ocean environments, used on expeditions from the Titanic to the Marianas Trench.
Lucid batteries
Durable batteries designed to provide long-lasting power for SeeScan equipment.
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