Recent events
Recent events tied to this brand in public sources.
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2026
Sega delists Total War: Shogun 2 - Complete Edition from Steam and apologizes amid player backlash
On October 15, 2026, Sega and Creative Assembly responded to player backlash by posting an official apology, fully delisting Total War: Shogun 2 - Complete Edition from Steam, reinstating the original version of the game, and investigating the issues, with a new release aimed for a later date.
2026
Player backlash against Total War: Shogun 2 - Complete Edition on Steam
The Steam page for Total War: Shogun 2 - Complete Edition was flooded with negative reviews amid player outrage over the delisting of the original Shogun 2 and criticism of bugs, quality-of-life issues, and supposed use of generative AI in the game.
2022
Sega sells its remaining Japanese arcade shares to Genda
Sega sold its remaining shares in its Japanese arcade business to Genda, also known as GiGO, and said it was leaving the coin-operated arcade business.
2021
Sega and Microsoft announce strategic cooperation
Sega and Microsoft announced that they had agreed in principle to explore building a next-generation game development environment on Microsoft Azure and jointly developing large-scale global games.
2021
Sega and Microsoft announce Azure gaming partnership
Sega and Microsoft announced a partnership under which Sega will use Microsoft's Azure cloud platform to make games.
2021
Lavair and Sega announce a Mega Drive-themed apparel collaboration
Lavair and Sega announced a limited-edition Mega Drive-themed collaboration featuring shoes and hats. The article says the official release date had been announced but does not state that date.
2021
Sega announces Sonic Colors: Ultimate
Sega announced Sonic Colors: Ultimate for Nintendo Switch, PlayStation 4 and Xbox One, with a planned launch on September 7, 2021.
2021
Jio and SEGA partner to distribute games in India
Jio and SEGA formed a partnership to bring SEGA games to India through the Jio Games Store and other Jio platforms.
2021
Jio partners with SEGA to offer games on JioGames
Reliance Jio partnered with SEGA to offer “Sonic, the Hedgehog 2” and “Streets of Rage 3” on the JioGames platform.
2021
Sakura Kakumei announces planned service termination
The Sakura Kakumei smartphone game was reported to be ending service on June 30. The article says Sega and Delight Works planned to begin accepting refund applications that day.
2021
SEGA announces Lost Judgment
At a May 7 event, Ryu Ga Gotoku Studio and SEGA announced Lost Judgment and said it was scheduled for worldwide release on September 24, 2021. The article reports the launch as a plan, not a completed release.
2021
SEGA and TOMY announce Sonic plush toy partnership
SEGA and TOMY announced a partnership to create a collection of Sonic the Hedgehog plush toys.
2021
Sega announces Judgment release for additional platforms
Sega and developer Ryu Ga Gotoku Studio announced that Judgment would launch for Xbox Series X|S, PlayStation 5, and Google Stadia on April 23. The announced version includes 60 frames per second, faster load times, and all DLC.
2021
SEGA releases second free Puyo Puyo Tetris 2 update
SEGA released the second free post-launch content update for Puyo Puyo Tetris 2, adding playable characters, online Challenge modes, color vision accessibility settings, music tracks, and avatars.
2021
SEGA partners with LEGO to produce a Sonic Mania-inspired set
SEGA and LEGO are partnering to produce a Sonic Mania-inspired Green Hill Zone set, which the source reports has entered full production. No release date was announced.
2021
Sega announces remastered Judgment release for current-generation consoles
Sega announced that a remastered version of Judgment, with upgraded graphics, 60fps and improved load times, would be released for Xbox Series X, PlayStation 5 and Google Stadia on April 23.
2021
SEGA announces Toshihiro Nagoshi's creative leadership transition
SEGA announced that Toshihiro Nagoshi would leave his chief creative officer role and assume the position of creative director from April 1.
2021
SEGA announces video game and amusements division restructuring
SEGA announced a restructuring that would effectively split its video game division from its amusements division; both businesses would remain wholly owned by SEGA Sammy.
2020
Sega sells majority stake in Sega Entertainment
Sega sold 85.1% of Sega Entertainment, its Japanese amusement business, to Genda. Sega said the arcade business had been strongly affected by COVID-19.
2020
Sega responds to criticism of Golden Axed listing
Sega said it amended the Steam entry for the Golden Axed prototype, removed a line that could be taken as a slur on the development, and clarified that the comment referred to the PC ported build rather than the quality of the original work. This followed original developer Tim Dawson’s criticism of the release’s presentation and his account of working under crunch conditions.