Sena

Sena is an Icelandic entertainment and events company established in 2005 as the distribution division created when Skífan was rebranded as Dagur Group. Its activities span several parts of the entertainment value chain, including the promotion and planning of live events, film distribution, corporate events, and the operation of cinemas. The company therefore functions as more than a single-format entertainment brand: it combines content distribution, audience-facing venues, and event services within the Icelandic market. Sena's origins are connected to the restructuring of Skífan, an Icelandic company associated with entertainment distribution. Following the rebranding of Skífan as Dagur Group, Sena was formed as the group's distribution division. Over time, its remit developed beyond distribution to include event planning and promotion, movie distribution, and corporate-event services. This combination reflects the relatively integrated nature of Iceland's entertainment sector, where a company can participate in importing or distributing content while also producing experiences and operating venues. The company's cinema operations include Smárabíó, located in the Smáralind shopping mall in Kópavogur, as well as Háskólabíó and Borgarbíó Akureyri. These venues give Sena a direct presence in theatrical exhibition and connect its distribution activities with cinemas serving audiences in the capital-region area and in Akureyri. The venues also provide infrastructure for premieres, special screenings, and other programmed events, although the available reference material does not specify particular titles, attendance figures, or commercial results. Sena is also associated with Sena Live, an event-focused operation referenced among the company's external resources. The available material identifies Sena's broader role in event planning and promotion and indicates that the company serves both public entertainment and corporate-event needs. Specific campaigns, performers, film catalogues, executive leadership, ownership details, and financial information are not established by the supplied sources. On the available evidence, Sena is best characterized as an active Icelandic entertainment-services company with operations spanning live events, film distribution, cinema exhibition, and corporate experiences.

Sena was established in 2005 in connection with the reorganization of Skífan. The restructuring involved the rebranding of Skífan as Dagur Group, with Sena created as the group's distribution division. Its formation placed the company within Iceland's entertainment-distribution infrastructure while giving it a distinct operating identity. The company subsequently developed a broader entertainment-services profile. In addition to distribution activities, Sena became associated with event planning and promotion, movie distribution, and corporate events. This expansion allowed it to operate across both business-to-business and consumer-facing parts of the market: corporate clients could use its event expertise, while audiences encountered the brand through films, live entertainment, and cinema venues. Sena's cinema portfolio includes Smárabíó, situated in the Smáralind shopping mall in Kópavogur, together with Háskólabíó and Borgarbíó Akureyri. The venues extend the company beyond the role of a distributor by giving it direct responsibility for theatrical exhibition in multiple Icelandic locations. Smárabíó provides a cinema presence in the greater Reykjavík-area market, while Borgarbíó Akureyri gives the company a venue in northern Iceland; the available source does not provide detailed operating dates, screen counts, or ownership arrangements for these cinemas. The company also maintains a connection with Sena Live, identified in the reference material as an associated event-focused service. The available sources do not provide a detailed chronology of individual concerts, festivals, film releases, corporate clients, acquisitions, leadership changes, or financial performance. Consequently, Sena's documented history is clearest at the level of corporate formation, business diversification, and cinema operations. Based on the supplied reference, it remains an active Icelandic company serving the entertainment and events market.

• 2005

  Sena is established

  [1]Sena (company)en.wikipedia.org

  Sena was founded as the distribution division created after Skífan was rebranded as Dagur Group.

An Icelandic, multi-format entertainment company combining live-event promotion, film distribution, cinema operations, and corporate-event services.

• Live entertainment services

  Event planning and promotion

  Sena plans and promotes entertainment events in Iceland. The available reference identifies event promotion as one of the company's principal activities, but does not provide a complete list of event formats, recurring properties, performers, or attendance figures.

• Media distribution · 2005

  Film distribution

  Film distribution is part of Sena's historical role as the distribution division formed within Dagur Group. The supplied source does not identify specific studios, territories, titles, or release volumes.

• Cinema exhibition

  Cinema operations

  Sena operates or runs several Icelandic cinemas, including Smárabíó at the Smáralind shopping mall in Kópavogur, Háskólabíó, and Borgarbíó Akureyri. These venues provide theatrical film exhibition and may also support special screenings and other entertainment programming, although the reference does not detail their full schedules or facilities.

• Business event services

  Corporate events

  Sena provides corporate-event services as part of its wider event-planning business. The available material confirms the activity but does not specify service packages, client sectors, venues, or named corporate programs.

• Live events

  Sena Live

  Sena Live is an event-focused operation associated with Sena and referenced through the company's external resources. The supplied material does not provide enough detail to identify its launch date, event roster, or separate corporate structure.

1. 1Sena (company)en.wikipedia.org