Sendo.vn

Sendo.vn is a Vietnamese e-commerce retailer and online commerce platform operated by Sen Do Joint Stock Company. The brand belongs to FPT Corporation, a major Vietnamese software and technology conglomerate, and represents FPT's participation in consumer-facing digital commerce. Its marketplace model connects online shoppers with merchants through a Vietnam-focused platform rather than positioning itself as a conventional single-retailer store. The available reference material does not establish a precise founding year, founder, headquarters address, or current executive roster, so those details are left unspecified. A significant early development was Sendo's acquisition of 123 Mua from VNG Corporation on 7 July 2014. The transaction was reported at VND10 billion, and 123 Mua was described as an early Vietnamese e-commerce pioneer with a substantial online customer base. The acquisition gave Sendo access to an established marketplace property and illustrates the consolidation taking place in Vietnam's developing online retail sector. For a period after the transaction, 123 Mua continued to operate as a separate website. By 2017, traffic from the 123mua.vn domain was redirected to Sendo.vn, indicating a later integration of the acquired web presence into Sendo's main platform. Sendo operates in the context of Vietnam's expanding internet and digital-consumer economy. Its principal business scope is online marketplace commerce: enabling merchants to present goods online and allowing consumers to search for, select, and purchase products through the platform. The source material does not provide a reliable, current category breakdown, transaction volume, revenue figure, or geographic expansion profile, so no unsupported claims are made about those areas. In February 2020, reports surfaced about a possible merger between Sendo and Tiki.vn, another Vietnamese business-to-consumer e-commerce company. Neither company commented on the reported possibility. Because the matter was not confirmed in the supplied reference, it is recorded as reported merger speculation rather than as a completed transaction or formal corporate decision. Sendo.vn is therefore best characterized as a Vietnam-centered e-commerce marketplace within the FPT group. Its documented corporate history is marked by the 2014 acquisition of 123 Mua, the subsequent redirection of that site's traffic into Sendo, and its appearance in 2020 reporting about possible consolidation among Vietnamese online-commerce platforms. Further information on its present operating model, leadership, financial performance, product categories, and customer proposition requires additional authoritative sources.

Sendo.vn is the consumer e-commerce platform of Sen Do Joint Stock Company and a subsidiary of FPT Corporation. It developed within Vietnam's online-commerce market, where marketplace operators sought to connect a growing internet-using population with merchants offering goods through digital storefronts. The supplied reference does not identify a confirmed founding year or founding team, and those details remain unspecified. The clearest documented turning point in Sendo's history came on 7 July 2014, when the company acquired 123 Mua from VNG Corporation for a reported VND10 billion. 123 Mua was described as a Vietnamese e-commerce pioneer. At the time of the transaction, reports associated the site with a large customer base, giving Sendo an opportunity to add an established online-shopping property to its own platform activities. The acquisition also reflected broader competition and consolidation among Vietnamese digital-commerce companies. The acquired service did not disappear immediately. In the period after the deal, 123 Mua continued to operate as a separate website at 123mua.vn. By 2017, however, traffic to that domain was redirected to Sendo.vn. This redirection marked the practical integration of the acquired web property into Sendo's principal brand and helped consolidate the online presence of the two services under Sendo's domain. Sendo's business is described as both an e-commerce retailer and an online commerce platform. In practical terms, the brand functions as a marketplace through which consumers can access goods offered online by merchants. The available source does not provide a dependable current list of categories, logistics services, payment products, seller programs, or other detailed platform features. It also does not establish current financial results or a complete account of operations outside Vietnam. In February 2020, the possibility of a merger between Sendo and Tiki.vn received media attention. Tiki was another Vietnamese business-to-consumer e-commerce competitor. Neither company commented on the reports, and the supplied material does not indicate that a merger was completed. The episode nevertheless places Sendo within the competitive consolidation story of Vietnam's online-retail sector. The documented history consequently consists of three main phases: Sendo's emergence as an FPT-affiliated Vietnamese marketplace; the 2014 acquisition of 123 Mua from VNG; and the later consolidation of 123 Mua's web traffic into Sendo.vn, followed by unconfirmed 2020 merger speculation involving Tiki. Information about present leadership, ownership structure below FPT Corporation, financial performance, headquarters, and current product breadth is not established by the available reference and is left open for future verification.

• 2020

  Reported potential merger with Tiki

  [1]Sendo.vnen.wikipedia.org

  Reports discussed a possible combination with rival Vietnamese e-commerce company Tiki.vn, but neither company commented and no completed merger is established in the source.

• 2017

  123 Mua domain traffic integrated into Sendo

  [1]Sendo.vnen.wikipedia.org

  Traffic from 123mua.vn was redirected to Sendo.vn, consolidating the acquired site's web presence under the Sendo brand.

• 2014

  Acquisition of 123 Mua

  [1]Sendo.vnen.wikipedia.org

  On 7 July, Sendo acquired the Vietnamese e-commerce pioneer 123 Mua from VNG Corporation in a transaction reported at VND10 billion.

A Vietnam-focused digital marketplace connecting online shoppers with merchants, supported by the technology resources and corporate ownership of FPT Corporation.

• E-commerce marketplace

  Sendo.vn marketplace

  Sendo.vn is the brand's principal online commerce platform. It operates as a Vietnam-focused marketplace that brings together consumers and merchants, allowing goods to be presented and purchased through a digital retail environment. The supplied reference does not document a definitive list of product categories or specific platform services.

• E-commerce marketplace

  123 Mua

  123 Mua was a Vietnamese e-commerce service acquired by Sendo from VNG Corporation in 2014. It continued to operate as a separate website for a time after the acquisition, before traffic from 123mua.vn was redirected to Sendo.vn in 2017.

• 2017

  Redirect 123 Mua traffic to Sendo.vnStrategy

  Background

  123 Mua had remained available as a separate website after Sendo's acquisition.

  Action taken

  Traffic from the 123mua.vn domain was redirected to Sendo.vn.

  Aftermath

  The web presence of the acquired marketplace was consolidated under Sendo's main domain.

  Source

• 2014

  Acquire 123 MuaM&A

  Background

  Sendo operated in a developing Vietnamese e-commerce market and pursued an established local marketplace asset owned by VNG Corporation.

  Action taken

  Sendo acquired 123 Mua on 7 July 2014 in a transaction reported at VND10 billion.

  Aftermath

  123 Mua continued as a separate website for a period, and its domain traffic was later redirected to Sendo.vn in 2017.

  Reported acquisition consideration. VND10 billion transaction value (2014)

  Source

1. 1Sendo.vnen.wikipedia.org