SENE

SENE is an American online custom-clothing brand headquartered in Los Angeles. The company was started by Ray Li as a nights-and-weekends project while he was working full time at the brand-consulting firm Interbrand. His cousin Mark Zheng joined the venture as a co-founder in 2018. The business subsequently faced serious financial pressure and came close to shutting down, prompting the founders to reconsider its direction and operating model. SENE relaunched in May 2019 with the FlexTech Suit as its first flagship product. The relaunch was supported through Kickstarter and positioned the company around digitally enabled customization rather than conventional off-the-rack sizing. Later in 2019, SENE expanded beyond suiting by introducing a custom-jeans program for both women and men. This broadened the brand’s proposition from a single tailored product into a wider made-to-measure apparel platform. The company’s approach is centered on collecting customer measurements and producing garments to order. Its product assortment has included custom suits, custom denim, and made-to-order T-shirts. The T-shirt program is notable for being manufactured in the United States, reinforcing the brand’s emphasis on domestic production for at least part of its range. The available reference material does not establish the full geographic scope of SENE’s operations, its manufacturing network, ownership structure, or current financial position. SENE has also used collaborative design projects to extend its visibility beyond the core custom-apparel proposition. In September 2020, it worked with former UFC interim welterweight champion Carlos Condit on a custom denim collection. In November 2021, the brand partnered with Peloton instructor Emma Lovewell on another custom denim collection. In May 2023, it collaborated with actor and entrepreneur Ashley Tisdale on a further custom denim collection. These projects connected SENE with sports, fitness, entertainment, and lifestyle audiences while retaining the company’s custom-denim focus. The brand is best understood as a digitally oriented, made-to-order apparel business rather than a traditional department store, mass-market clothing label, or broad fashion conglomerate. Its differentiation comes from personalization, custom sizing, online ordering, and selected domestic manufacturing. Publicly available information in the supplied reference material is limited, so details such as annual sales, workforce, investors, exact founding date, international distribution, and present executive leadership remain unconfirmed.

SENE began as a side project created by Ray Li while he was employed by Interbrand, a brand-consulting firm. The initial venture was developed outside normal working hours, reflecting an early attempt to build a consumer apparel business around custom fit and online ordering. Li’s cousin Mark Zheng joined the company as a co-founder in 2018. The business encountered substantial difficulty before establishing its current direction. According to the available reference material, SENE nearly went out of business. The founders responded by pivoting the company and preparing a relaunch centered on a more focused flagship product. In May 2019, SENE relaunched with the FlexTech Suit, introduced through Kickstarter. The launch established the brand’s emphasis on customizable apparel and provided a public starting point for its modern product strategy. Later in 2019, SENE moved beyond suits by launching a custom-jeans program for women and men. This was an important expansion because denim allowed the company to apply its made-to-order and fit-oriented model to a more casual and frequently worn category. SENE is also associated with a made-to-order T-shirt program manufactured in the United States, adding a more accessible product to its assortment while maintaining the brand’s customization and production-on-demand approach. From 2020 onward, collaborations became a recurring part of SENE’s commercial and brand-building activity. In September 2020, the company worked with former UFC interim welterweight champion Carlos Condit on a custom denim collection. In November 2021, it partnered with Peloton instructor Emma Lovewell on another custom denim project. In May 2023, SENE collaborated with actor and entrepreneur Ashley Tisdale on a further custom denim collection. The collaborators gave the brand exposure across athletics, fitness, entertainment, and lifestyle communities while keeping the product format connected to custom denim. SENE is headquartered in Los Angeles and operates primarily as an online custom-clothing brand. Its publicly described business model combines digital customer interaction, personalized measurements, made-to-order production, and a product mix that includes suits, jeans, and T-shirts. The supplied sources do not provide a confirmed incorporation year, detailed ownership information, funding history, revenue figures, employee count, manufacturing partners, or a definitive account of current leadership beyond the founders identified above. They also do not establish the brand’s precise international market footprint. Consequently, the company’s public history is clearest at the level of its founding project, 2018 co-founder expansion, 2019 pivot and relaunch, subsequent product diversification, and later design collaborations.

• 2023

  Ashley Tisdale denim collaboration

  [1]SENEen.wikipedia.org

  SENE partnered with Ashley Tisdale on a custom denim collection.

• 2021

  Emma Lovewell denim collaboration

  [1]SENEen.wikipedia.org

  SENE partnered with Peloton instructor Emma Lovewell to design a custom denim collection.

• 2020

  Carlos Condit denim collaboration

  [1]SENEen.wikipedia.org

  SENE collaborated with Carlos Condit on a custom denim collection.

• 2019

  SENE relaunches with the FlexTech Suit

  [1]SENEen.wikipedia.org

  After a difficult early period and a business pivot, SENE relaunched in May with the FlexTech Suit through Kickstarter.

• 2019

  Custom-jeans program launches

  [1]SENEen.wikipedia.org

  SENE introduced custom jeans for both women and men in the fall.

• 2018

  Mark Zheng joins as co-founder

  [1]SENEen.wikipedia.org

  Ray Li’s cousin Mark Zheng joined the venture as a co-founder as SENE developed its custom-apparel business.

An online, made-to-order apparel brand offering personalized fit and digitally enabled customization, with products spanning suiting, denim, and T-shirts.

• Custom suit · 2019

  FlexTech Suit

  The FlexTech Suit was SENE’s first flagship product after its May 2019 relaunch. It represented the company’s central proposition: using an online custom-clothing process to offer a more personalized alternative to standard ready-to-wear suiting. The product was introduced through Kickstarter and served as the clearest initial expression of SENE’s digitally enabled, made-to-order business model.

• Custom denim · 2019

  Custom Jeans

  SENE’s custom-jeans program was introduced in the fall of 2019 for both women and men. The program extended the brand’s fit and personalization model from formalwear into casual apparel. Custom denim also became the basis for later collaborations with Carlos Condit, Emma Lovewell, and Ashley Tisdale.

• Custom casualwear

  Made-to-order T-shirts

  SENE’s made-to-order T-shirt program applies its customization approach to a simpler everyday garment. The shirts are described as being made in the United States, linking the offering to domestic production as well as personalized ordering. The available reference does not specify the complete range of fabrics, fits, colors, or current availability.

• 2023Ashley Tisdale Custom Denim Collection

  SENE collaborated with actor and entrepreneur Ashley Tisdale on a custom denim collection, bringing the brand into a broader entertainment and lifestyle context.

  Outcome. The collaboration resulted in a custom denim collection; the supplied source does not document campaign performance.

  Source
• 2021Emma Lovewell Custom Denim Collection

  SENE partnered with Peloton instructor Emma Lovewell to create a custom denim collection, extending its collaboration strategy into fitness and wellness culture.

  Outcome. The partnership produced a custom denim collection; no verified commercial outcome is provided in the reference material.

  Source
• 2020Carlos Condit Custom Denim Collection

  SENE worked with former UFC interim welterweight champion Carlos Condit to design a custom denim collection, connecting the brand with combat-sports and athletic audiences.

  Outcome. The collection was launched as a collaborative custom-denim offering; the supplied sources do not report sales or other performance results.

  Source

• 2019

  Pivot and relaunch around customized apparelStrategy

  Background

  SENE reportedly came close to going out of business during its early development, leading the founders to reconsider the company’s direction.

  Action taken

  The company pivoted and relaunched in May 2019 with the FlexTech Suit, using Kickstarter as the launch platform.

  Aftermath

  SENE subsequently expanded into custom jeans and continued developing made-to-order apparel, although detailed financial results are not available in the supplied sources.

  Source

• 2019

  Expansion into custom denimProduct launch

  Background

  After relaunching with a custom suit, SENE sought to broaden its apparel offering beyond formalwear.

  Action taken

  The company launched a custom-jeans program for women and men in the fall of 2019.

  Aftermath

  Custom denim became a recurring product and collaboration platform for the brand.

  Source

1. 1SENEen.wikipedia.org