Serasa

Serasa, presented on its current Brazilian website as Serasa Experian, is a data and technology business serving companies and consumers in Brazil. Its commercial focus is the use of data, analytics and technology to support decisions involving credit risk, fraud, authentication and customer or debt-management processes. The company describes itself as Brazil’s first and largest “datatech,” and says it turns complex information into insights to help reduce risk, identify opportunities and support safer decisions. That description is the company’s own positioning rather than an independently verified ranking. For businesses, the website highlights credit analysis, fraud prevention and authentication, debt collection and recovery, and solutions for small and medium-sized enterprises. It also promotes products for agribusiness, including credit-risk and socio-environmental compliance assessment, and monitoring of crops and guarantees. For individuals, the site references Serasa Score, placing the brand in the Brazilian consumer-credit information and credit-health space as well as in business services. Serasa’s brand is now associated with Experian, the international information-services group. The Brazilian operation is commonly presented as Serasa Experian, reflecting that corporate relationship. The public-facing website emphasizes analytical intelligence and decision support, while its sustainability and ethics pages describe commitments concerning community impact, responsible conduct and trust with customers, consumers and employees. No current executive names or detailed ownership percentages are established by the supplied evidence.

Serasa developed in Brazil as a credit-information and credit-reporting business. It is commonly associated with a founding in 1968, when Brazilian banks established a shared service to organize credit information. Over time, its role expanded from credit records and reports toward a broader range of analytical services for lenders and other businesses. The company became an important part of Brazil’s credit-information infrastructure, while its consumer-facing activities also brought credit information and credit scores to individuals. A major corporate change came when Experian acquired Serasa in 2007. The Brazilian business subsequently became known as Serasa Experian, connecting a long-established local brand with Experian’s international information-services group. The combination supported a broader data and technology proposition in Brazil, extending beyond conventional credit-bureau services into decision analytics and related business solutions. Serasa remains the recognizable local brand, while Serasa Experian is the name used across its present corporate website and business communications. The company’s current public positioning describes it as a “datatech” that uses data and analytical intelligence to help businesses reduce risks, identify opportunities and make more secure decisions. The present service mix shown on its website includes credit analysis, business credit information, fraud prevention, authentication, debt collection and recovery, and specialist services for agribusiness. Its site also refers to Serasa Score and services for small and medium-sized enterprises, indicating that its audience includes consumers and businesses of different sizes. More recent descriptions emphasize the use of technology to turn complex information into actionable insights, with credit, fraud and authentication cited as central fields. The company also presents sustainability and ethical conduct as organizational commitments: its sustainability material discusses economic, social, environmental and cultural progress in communities where it operates, while its ethics and compliance material highlights its code of conduct and the need to preserve trust with customers, consumers and employees. The supplied evidence does not establish a complete chronology of product launches, leadership changes or later corporate transactions.

• 2007

  Experian acquires Serasa

• 1968

  Serasa is established in Brazil

A Brazilian data-and-analytics provider that positions its technology and information as tools for safer, more informed decisions across credit, fraud prevention, authentication and debt recovery.

• Serasa Score

  A consumer-facing credit-score service referenced on Serasa Experian’s website.

• Credit analysis

  Business solutions that provide intelligence and support for credit decisions.

• Authentication and fraud prevention

  Tools intended to strengthen business protection, increase approvals and reduce fraud.

• Debt collection and recovery

  Multichannel solutions for communication and debt recovery.

• Agribusiness solutions

  Services for assessing credit risk and socio-environmental compliance and monitoring crops and guarantees.

• Positioning as a data and technology companyOther

1. 1Serasa Experian – Soluções para empresas tomarem a melhor decisão!serasaexperian.com.br
2. 2Quem Somos - Serasa Experian: A maior Datatech do Brasilserasaexperian.com.br
3. 3Sustentabilidade - Serasa Experianserasaexperian.com.br
4. 4Ética e compliance - Serasa Experianserasaexperian.com.br