Serbeco

Serbeco, also known as Groupe Serbeco, is a Swiss family-owned company based in the Canton of Geneva that has specialised in waste management, recycling and environmental services since its founding in 1977. The group describes itself as a pioneer in the recycling field and as the ideal partner for municipalities and businesses looking for solutions to their waste. Its activities span collection and transport of waste, cleaning and disinfection of recycling points, washing of wheeled containers, sorting and recovery of materials, handling of special waste, and advisory services including supervision of construction-site recycling yards. The company serves a broad customer base that includes construction sites, businesses, public events, municipalities and private individuals. Its service catalogue covers equipment such as compactors, skips, underground and industrial containers, solar compacting bins, wheeled containers and indoor ecopoints, alongside collection services like IZI BAG big bags for construction sites. Serbeco also operates a returnable-dishware service, reflecting its involvement in event waste reduction. Serbeco has grown through innovation and acquisition. It incorporated ProP SA and ED Energie Durable SA into the group, expanding its collective expertise and its ability to innovate. The group states that innovation is part of its DNA and must serve sustainability, and it highlights Swiss or world firsts achieved over more than four decades, including early recycling containers and the development of 'écopoints' — neighbourhood mini-recycling centres. It has worked for over 30 years with the Swiss company Villiger, which specialises in manufacturing underground and above-ground containers. Governance is family-centred: Bertrand Girod, Leila Asloun de Vries and Matthieu Girod all serve as directeurs généraux (managing directors), with Matthieu Girod also serving as commercial director. The wider management team includes directors for sustainable energy, HR, operations, logistics and transport, production and recycling, as well as specialists in safety, quality-health-safety-environment (QHSE), finance, IT, billing and sales. The group frames its mission around combining social responsibility, economic efficiency and ecological commitment, with the stated goal of having a significant positive impact on society and the environment. It operates a continuous-improvement process for its integrated Quality, Safety and Environment (QSE) management system and aims for qualitative growth based on global, efficient, sustainable and ethical solutions. Its stated ambition is to 'make Geneva more sustainable'.

Serbeco was founded in 1977 and has since established itself as a pioneer in waste management and sorting in the Canton of Geneva. From its origins, the group has combined social responsibility, economic efficiency and ecological commitment, aiming for a significant positive impact on society and the environment. Its stated ambition is to 'make Geneva more sustainable'. In the early 1990s, Serbeco introduced innovations that shaped its business. In 1991, it developed Geneva's first recycling containers, initially designed to collect glass and sort it by category (coloured glass, white glass). These early containers were difficult to transport and not very practical for citizens, and they did not sufficiently reflect the notion of recycling. From 1992, as the range of recovered waste types expanded — aluminium, tinplate, oils, batteries, PET and more — Serbeco created more user-friendly recovery points. These collection areas evolved into what are now called 'points de récupération' or 'écopoints'. The company has worked for over 30 years with the Swiss firm Villiger, which specialises in manufacturing underground and above-ground containers, and continues to install, sell or rent these neighbourhood mini-recycling systems to improve sorting quality. In 1995, Serbeco developed a service to offer management of construction-site recycling yards, extending its expertise to the building sector. Over the following decades, the group continued to modernise its techniques and machinery, describing innovation as part of its DNA and as something that must serve sustainability. It reports several Swiss or world firsts achieved over the past 45 years. A major structural development was the incorporation of ProP SA and ED Energie Durable SA into Groupe SERBECO. This move increased the group's collective intelligence and allowed it to continue innovating. ProP SA brought expertise in construction-site recycling yard supervision, while ED Energie Durable SA added sustainable energy capabilities, reflected in the group's management structure with a Director of Sustainable Energy. Today, Groupe Serbeco is a family-owned business led by managing directors Bertrand Girod, Leila Asloun de Vries and Matthieu Girod, with Matthieu Girod also serving as commercial director. The group serves construction sites, businesses, public events, municipalities and private individuals across the Geneva region. Its integrated Quality, Safety and Environment (QSE) management system underpins a process of continuous improvement, and the group pursues qualitative growth based on global, efficient, sustainable and ethical solutions.

• 1995

  Serbeco develops a service for managing construction-site recycling yards.

• 1992

  As recovered waste types expand (aluminium, tinplate, oils, batteries, PET, etc.), Serbeco creates more user-friendly recovery points that evolve into 'écopoints'.

• 1991

  Serbeco develops Geneva's first recycling containers, initially for glass sorted by category.

• 1977

  Serbeco is founded, beginning its activity in waste management and sorting in Geneva.

• ProP SA and ED Energie Durable SA are incorporated into Groupe SERBECO, expanding its expertise and innovation capacity.

Pioneer in recycling and sustainable waste management in Geneva; family-owned group combining social responsibility, economic efficiency and ecological commitment.

• Écopoints

  Neighbourhood mini-recycling centres for sorting everyday waste, developed from the early 1990s and continuously modernised.

• IZI BAG

  Big Bag collection solution for construction sites.

• Underground and above-ground containers

  Container systems installed, sold or rented in partnership with Swiss manufacturer Villiger.

• Returnable dishware service

  Reusable dishware service for events, reducing single-use waste.

• Solar compacting bins

  Solar-powered compacting waste bins offered as part of the equipment range.

• Wheeled container washing

  Cleaning service for wheeled containers.

• Special waste handling

  Collection and treatment of special waste streams.

1. 1Serbeco | Groupe Serbecogroupe-serbeco.ch
2. 2Notre équipe dirigeante | Groupe Serbecogroupe-serbeco.ch
3. 3Notre charte | Groupe Serbecogroupe-serbeco.ch
4. 4Nos innovations | Groupe Serbecogroupe-serbeco.ch
5. 5Serbeco - Wikidatawikidata.org