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SG (Sanspareils Greenlands) is an Indian cricket equipment brand established in 1931, offering cricket playing and protective equipment, footwear and sportswear.

Last updated September 15, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

SG (Sanspareils Greenlands) Cricket, established in 1931, describes itself as having been at the forefront of cricketing excellence for decades, with a commitment to quality, innovation and the spirit of cricket. Under CEO Paras Anand and Director Puneet Anand, the company has built a dealer base of 850 and counting in India and worldwide, and is expanding in retail while stretching its product range from cricket playing and protective equipment to footwear and sportswear. Its online store lists bats, balls, protective gears, kit bags, footwear and apparel, including English willow bats such as SG Tiger Shark, SG Player, SG KOJ 1/2/3, SG Axar Player, SG Ishan Kishan and SG Riyan Parag, and it states that SG Cricket is represented by hundreds of players across the globe.

History

SG (Sanspareils Greenlands) Cricket was established in 1931 and states that it has been at the forefront of cricketing excellence for decades. The brand describes its legacy as built on precision, craftsmanship and an unwavering commitment to quality, sourcing only high grade raw materials to produce and maintain its quality standards. Today, under the leadership of CEO Paras Anand and Director Puneet Anand, the company has established a dealer base of 850 and counting in India and worldwide, and is strongly gaining a foothold in retail while stretching its product range from cricket playing and protective equipment to footwear and sportswear. SG also states that it is represented by hundreds of players across the globe, from emerging talents to seasoned professionals, and that it supports grassroots initiatives to nurture future cricket stars.

Products and positioning

Heritage and innovation in cricket equipment, serving players at all levels, with a focus on precision, craftsmanship and quality.

  • SG Tiger Shark English Willow Bat

  • SG Player English Willow Bat

  • SG KOJ 1 English Willow Bat

  • SG KOJ 2 English Willow Bat

  • SG KOJ 3 English Willow Bat

  • SG Axar Player English Willow Bat

  • SG Ishan Kishan English Willow Bat

  • SG Riyan Parag English Willow Bat

  • Align Pant

  • The Boundary Jacket

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