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Guangzhou Shangpin Zhaipei Home Co., Ltd. is a Chinese A-share-listed home furnishing company known for its Shangpin Zhaipei custom furniture and whole-house customization brand.

Last updated September 27, 2026

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Overview

Shangpin (尚品宅配), formally Guangzhou Shangpin Zhaipei Home Co., Ltd. (广州尚品宅配家居股份有限公司), is a Chinese home-furnishing company whose brand is associated with custom furniture and whole-house customization. According to its official website, the company is a listed enterprise and began trading on China's A-share market on March 7, 2017. Its corporate identity is presented under the full Chinese name Guangzhou Shangpin Zhaipei Home Co., Ltd., and its official web presence is spzp.com. The company operates in the consumer durables and household durables space, specifically in furniture and home products. Its public-facing brand, Shangpin Zhaipei, is positioned around home furnishing solutions, with the official site providing channels for design registration, order inquiry, franchise services, consumer services, securities affairs, and media contact. This range of contact points indicates a business that serves both consumers and franchise partners, alongside the obligations of a publicly listed company. The official website lists a franchise service hotline (400-716-9393), a consumer service hotline (400-716-2020), a securities department telephone number (020-85027987), and a media contact email (pr-media@spzp.com). These details reflect a company with a national franchise and retail network, direct consumer support, and investor-relations functions. The site also includes sections for company introduction, development history, and brand honors, which are typical of an established Chinese home-furnishing brand. Because the supplied evidence is limited to the official website's homepage and about pages, this dossier does not assert founding year, founders, ownership structure, stock ticker, or specific product lines beyond the general category of home furnishing and customization. The brand is active and publicly listed in China as of the evidence provided.

History

The available evidence for Guangzhou Shangpin Zhaipei Home Co., Ltd. is drawn from its official website. The site states that the company is a listed enterprise and that on March 7, 2017 it began trading on China's A-share market. This listing event is the most concrete dated milestone in the supplied material. The official website presents the company under the full name Guangzhou Shangpin Zhaipei Home Co., Ltd. and organizes its corporate information into sections including company introduction, development history, and brand honors. These sections are standard for an established Chinese home-furnishing company and indicate a brand with a documented corporate trajectory, though the specific contents of the development history and honors pages are not included in the evidence. The brand operates in the home furnishing and customization sector. Its website provides separate service channels for franchise partners and consumers, as well as a securities department contact and a media contact, reflecting the dual demands of a franchised retail network and a publicly listed company. The presence of a design registration channel suggests that design services are part of the customer offering. No founding year, founder names, ownership details, or stock ticker are provided in the evidence, and this dossier does not speculate on them. The company is active and publicly listed in China according to the official website.

  • Listed on China's A-share market on March 7, 2017.

Products and positioning

A listed Chinese home-furnishing brand offering custom furniture and whole-house solutions, serving consumers and franchise partners nationwide.

  • Custom furniture and whole-house customization

    Home furnishing products and design-led customization services offered under the Shangpin Zhaipei brand.

Recent events

  • Reported

    Shangpin Home Collection reopens upgraded Beijing store[5]

    Shangpin Home Collection’s upgraded integrated home-renovation store at Beijing Huateng Xintiandi reopened on July 17.

  • Shangpin Home Collection and Chuangmi Technology announce strategic partnership[6]

    Shangpin Home Collection announced that it would become Chuangmi Technology’s first strategic partner in the customized home-furnishing industry. The companies planned to integrate Chuangmi’s whole-home smart solution into Shangpin’s BIM home-renovation system and develop smart-home experience spaces.

  • Unconfirmed

    Chuangmi Technology completes RMB 200 million Series B financing[7]

    Smart-home company Chuangmi Technology completed RMB 200 million in Series B equity financing, led by Fortune Capital, with Shangpin Home Collection, CITIC Securities Investment, Cowin Capital and Seed Langcheng participating.

  • Reported

    Shangpin Home Collection nominates a supervisory board candidate[8]

    Shangpin Home Collection's supervisory board approved a proposal to nominate Xie Xinqing as a non-employee representative supervisor; the nomination still required shareholder approval. The notice also says Zhang Zhifang had applied to resign, with the resignation to take effect after a successor is elected.

  • Unconfirmed

    JD plans investment in Shangpin Home Collection[9]

    Shangpin Home Collection announced a proposed share transfer and private placement involving Beijing JD. If completed, Beijing JD would hold an 8.8% stake and become Shangpin Home Collection's second-largest shareholder.

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