Sharkit Al Manhajyah Lelestsharat Al Tasweeqyeh

Mindset (registered as Sharkit Al Manhajyah Lelestsharat Al Tasweeqyeh) is a research, monitoring, evaluation and learning (MEL) firm headquartered in Amman, Jordan. Co-founded in 2010 by Rana Samara and Anas Al Masri, the company provides data collection, analysis, third-party monitoring, verification, evaluation, capacity building and grant management services to development and humanitarian organizations. Its work spans more than 20 disciplines, including migration and displacement, global health, food security and nutrition, child and youth protection, cash assistance, gender inclusion, economic development and education. Mindset operates across Jordan, the United Arab Emirates, Nigeria, Palestine, Saudi Arabia, Yemen and Ukraine, with additional operations in Lebanon and Tunisia. The firm has completed over 1 million interviews, verifications, direct measurements and participant observations, and more than 300 research, MEL, independent verification, capacity-building and technical assistance projects. It serves over 154 clients worldwide, including international organizations, NGOs and public-sector bodies. Mindset's service offering is organized into three pillars: Data (surveys, focus group discussions, observations, in-depth interviews and ethnographies), Insight (analysis, third-party monitoring, verification and rigorous evaluations) and Action (program implementation, capacity building, sensitization campaigns and grant management). The company positions itself as a responsive, agile partner with deep contextual knowledge and the ability to rapidly mobilize experts in complex environments. In Jordan, Mindset has worked on economic empowerment, gender, livelihoods, agriculture, governance, nutrition, health, education, youth empowerment, displacement and child protection. In the UAE, it has supported public-sector clients in Dubai and Abu Dhabi on culture, tourism and cultural impact measurement. In Nigeria, it has conducted third-party monitoring of health projects, workforce management in the health sector, governance and social protection work, and has implemented self-funded studies under "Mindset Initiatives."

Mindset was co-founded in 2010 by Rana Samara and Anas Al Masri, starting its operations in Jordan. Rana Samara stepped into the role of Managing Director in 2012, becoming a driving force behind the firm's growth and its ability to deliver client-focused solutions. The company was established with a founding pillar to expand the ecosystem of Jordanians who use research, data and evidence to achieve results they have identified, prioritized and are committed to. From its Jordan base, Mindset expanded to other countries and continents. It registered in the United Arab Emirates, where it has been working in the public sector since 2017. In Dubai, its efforts centered on culture and tourism, including creating materials for the Maritime Museum and studying the effects of Dubai's cultural influence on tourism within the city and around the world. In Abu Dhabi, the team supported local authorities to track, measure and enhance the impact of culture and cultural assets on the social and economic growth of the emirate. In 2018, Mindset was officially registered in Nigeria, allowing it to expand its experience on the African continent. In Nigeria, the team has been involved in third-party monitoring of health projects, workforce management in the health sector, governance and social protection. Besides work for international organizations and NGOs, Mindset has implemented a self-funded study as part of "Mindset Initiatives." Mindset has since grown to operate across Jordan, the United Arab Emirates, Nigeria, Palestine, Saudi Arabia, Yemen and Ukraine, with operations in Lebanon and Tunisia. The firm has completed over 1 million interviews, verifications, direct measurements and participant observations, and more than 300 research, MEL, independent verification, capacity-building and technical assistance projects. Its projects cover more than 20 disciplines and focus areas, including migration and displacement, global health, food security and nutrition, child and youth protection, cash assistance, gender inclusion, economic development and education. Mindset serves over 154 clients worldwide, including international organizations, NGOs and public-sector bodies.

• 2018

  Mindset officially registered in Nigeria, expanding into Africa.

• 2017

  Mindset begins working in the public sector in the United Arab Emirates.

• 2012

  Rana Samara becomes Managing Director.

• 2010

  Mindset co-founded by Rana Samara and Anas Al Masri, starting operations in Jordan.

Rigorous research capabilities, technical assistance excellence, responsive management, and deep contextual knowledge across the Middle East, Africa and Europe.

Product categories. Research and data collection · Third-party monitoring (TPM) · Independent verification · Monitoring, evaluation and learning (MEL) · Capacity building · Grant management · Program implementation support

1. 1Mindset - Data, Insight, & Actionmindset-res.com
2. 2Teammindset-res.com
3. 3Aboutmindset-res.com
4. 4Locationsmindset-res.com
5. 5Wikidatawikidata.org