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Sharp Corporation

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Japanese electronics manufacturer whose businesses span displays, televisions, appliances, office equipment, mobile devices, and energy technologies.

Last updated November 4, 2026

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Overview

Sharp Corporation is a Japanese electronics manufacturer headquartered in Sakai, Osaka. Founded by Tokuji Hayakawa in 1912, the company began as a metalworking business and built its early reputation through inventions such as the Tokubijo snap buckle and the Ever-Ready Sharp mechanical pencil. The pencil’s name ultimately became the company’s brand. After the 1923 Great Kantō earthquake destroyed its original operation in Tokyo, Hayakawa relocated to Osaka, where the business expanded into radios and later television manufacturing. Sharp developed a broad portfolio across consumer and business electronics. Its historical products include televisions, radios, audio systems, video equipment, calculators, personal computers, mobile phones, fax machines, microwave ovens, refrigerators, washing machines, air conditioners, vacuum cleaners, air purifiers, lighting products, solar cells, projectors, printers, copiers, cash registers, and electronic components. The company has also supplied LCD panels, image sensors, flash memory, and other technologies to industrial and consumer markets. Sharp is particularly associated with liquid-crystal display technology. It produced Japan’s first domestically made television in 1953, introduced the first transistor calculator in 1964 and the first LCD calculator in 1973, and invested heavily in LCD panel plants during the 2000s. The AQUOS television family became the company’s principal display brand. Sharp also introduced notable products including the J-SH04, commonly recognized as the first commercial camera phone, and an early commercially available 8K television. Its calculator, television, mobile-phone, and appliance businesses helped make Sharp a recognizable consumer brand in Japan and other markets. The company’s large investments in LCD manufacturing, including facilities at Kameyama and Sakai, became a major source of both technological distinction and financial exposure. The global financial crisis, unfavorable currency movements, falling television prices, changing broadcast standards, and intense competition from Korean, Taiwanese, and Chinese manufacturers placed substantial pressure on Sharp during the early 2010s. Sharp reported severe losses, implemented restructuring measures, and sold or licensed some overseas operations. It also accepted investment from Samsung and negotiated a strategic relationship with Foxconn. In 2016, Foxconn agreed to acquire a controlling stake in Sharp after the transaction was revised to address previously undisclosed liabilities. Sharp has since operated within the Hon Hai Technology Group while retaining its own brand and product businesses. Under the new ownership, the company returned to operating profitability in 2017 and continued to develop displays, appliances, office solutions, communications products, and connected technologies. It acquired the remaining shares of Dynabook from Toshiba in 2020, making Dynabook a wholly owned subsidiary, and used one of its clean-room television facilities to manufacture surgical masks during the COVID-19 pandemic. Sharp’s present identity combines a Japanese consumer-electronics heritage with Foxconn-linked manufacturing, supply-chain, and technology capabilities. Its positioning is strongest in displays, televisions, home appliances, office equipment, and selected business technologies. The company remains listed in Japan, although ownership and strategic control rest primarily with Foxconn.

History

Sharp began in 1912 when Tokuji Hayakawa established a metalworking workshop in Tokyo. His early products included the Tokubijo belt buckle, followed by the mechanically extendable metal pencil that became known as the Ever-Ready Sharp Pencil. The pencil’s name supplied the company’s later corporate and trademark identity. In 1935 the business was incorporated as the Hayakawa Metal Industrial Research Institute, and it subsequently adopted the name Hayakawa Metal Industrial Company before becoming Sharp Corporation. The company expanded from metal goods into radios, televisions, calculators, semiconductors, solar products, and other electronics. Its history is marked by a preference for entering emerging categories with distinctive technologies. Sharp introduced an early domestically produced television in Japan and later became strongly associated with liquid-crystal displays. The company applied LCD technology to calculators, televisions, mobile devices, and other equipment, eventually developing the AQUOS brand as a major consumer display line. Sharp’s large-panel strategy became especially prominent in the 2000s. Investment in advanced manufacturing facilities and the growth of AQUOS helped establish the company as a leading Japanese display brand. The same strategy exposed Sharp to high fixed costs and volatile global demand. As television prices declined and competition intensified, the company’s financial position deteriorated. Sharp recorded severe losses in the early and mid-2010s, pursued restructuring, reduced its workforce and assets, and sought support from financial institutions and strategic partners. A proposed 2012 capital and business relationship with Foxconn was not completed on its original terms, in part because Sharp’s market value and financial condition changed substantially. By 2016, Sharp faced a deep financial crisis, including negative consolidated net assets and a move to the Tokyo Stock Exchange Second Section. Sharp selected Foxconn as its restructuring sponsor over an alternative proposal associated with Japan’s Innovation Network Corporation. After negotiations over contingent liabilities and the investment structure, Foxconn and related entities subscribed to a capital increase of approximately ¥388.8 billion and acquired about 66 percent of voting rights. Completion in August 2016 placed Sharp under Taiwanese corporate control while preserving Sharp as a listed Japanese company and consumer-facing brand. Under Foxconn ownership, Sharp sought to combine its Japanese technology and brands with Foxconn’s manufacturing scale and global supply-chain capabilities. The company continued to sell AQUOS televisions, appliances, air purifiers, cooking products, mobile devices, displays, and business equipment. It also expanded or renewed activities in connected-home services, artificial intelligence, energy solutions, robotics, and business software. In 2018 Sharp acquired a controlling interest in Toshiba Client Solutions, returning to the personal-computer sector through the Dynabook business. Sharp’s consumer portfolio has remained centered on practical improvements to everyday life. Plasmacluster technology has been used across air purifiers and other appliances; Healsio represents a cooking-appliance platform; and COCORO services connect selected products and customer-support functions. Sharp has also maintained business-to-business activities in multifunction printers, displays, office equipment, and electronic components. As large-panel economics became more difficult, the company announced measures to reduce or restructure television-panel production and to pursue a more asset-light and diversified business model. During the 2020s, Sharp’s leadership and communications increasingly emphasized restoring “Sharp-like” originality, connecting design more closely with management, and understanding customers across digital channels and the product life cycle. The company’s newer corporate message, “A half-step ahead of people’s wishes,” frames this direction as careful anticipation of consumer needs. Sharp therefore remains both a legacy Japanese electronics name and an actively repositioning Foxconn group company, balancing display-industry heritage with appliances, services, business solutions, energy systems, and electronic technologies.

  • 2026

    Synapse Innovation acquisition announced

    [20]

    Sharp announced a move to acquire Synapse Innovation to reinforce production-management software and business-to-business solutions.

  • 2026

    Tetsuji Kawamura became president and CEO

    [15]

    Kawamura took the top operating role with an agenda centered on growth, overseas expansion, AIoT, and next-generation display technologies.

  • 2025

    Customer-oriented marketing reorganization

    [18]

    Sharp reorganized consumer marketing around promotion, digital engagement, customer insight, and continuing customer experience.

  • 2025

    New corporate slogan is introduced

    [19]

    Sharp adopted “A half-step ahead of people’s wishes” as a statement of its intended customer-centered direction.

  • 2022

    Leadership transition to Po-Hsün Wu

    [14]

    Po-Hsün Wu became CEO and subsequently president as Tai Jeng-wu and Katsuaki Nomura left their leadership roles.

  • 2018

    Sharp re-enters the PC business through Dynabook

    [17]

    Sharp acquired 80.1 percent of Toshiba Client Solutions, the company associated with Toshiba’s PC business.

  • 2017

    Sharp returned to profitability during restructuring

    [13]

    Contemporary reporting described a return to profit after restructuring and asset rationalization under Foxconn-backed management.

  • 2016

    Foxconn becomes Sharp’s controlling shareholder

    [7]

    Foxconn completed an approximately ¥388.8 billion capital injection and obtained about 66 percent of voting rights.

  • 2016

    Hon Hai acquired control of Sharp

    [12]

    Hon Hai acquired a controlling stake and brought Sharp into the Foxconn group.

  • 2012

    Foxconn capital and business alliance is proposed

    [16]

    Sharp and Foxconn announced a proposed capital and business relationship connected to Sharp’s display operations, but the original investment was not completed on its initial terms.

Products and positioning

An innovation-led Japanese electronics brand combining consumer appliances, displays, connected services, business solutions, and electronic technologies. Sharp historically differentiates itself through practical inventions, distinctive design, and products intended to anticipate everyday needs.

  • Televisions and displays · 2001

    AQUOS

    AQUOS is Sharp’s principal consumer display brand. It has covered LCD televisions and related audiovisual products and has served as the most visible expression of Sharp’s display-engineering heritage. In Japan, AQUOS products have also been connected with smart-TV services and content ecosystems. AQUOS is Sharp’s principal television and display brand. It became associated with the company’s liquid-crystal television strategy and has been used across consumer televisions and other display products. The line represents Sharp’s effort to translate its panel and image-processing expertise into a recognizable consumer proposition, spanning high-resolution home screens and related audiovisual devices.

  • Air-treatment technology and appliances · 1999

    Plasmacluster

    Plasmacluster is Sharp’s branded ion technology used in air purifiers and selected appliances, air-conditioning products, and other devices. Sharp markets it as part of a broader approach to air quality and household comfort, making the technology one of the company’s most recognizable differentiators outside television. Plasmacluster is Sharp’s branded air-ion technology platform, used in air purifiers, air conditioners, humidifiers, and selected appliances. It is positioned around indoor-air and freshness functions and has helped differentiate Sharp’s home-appliance portfolio beyond basic cooling, heating, and filtration. Product specifications and availability vary by market.

  • Cooking appliances · 2004

    Healsio

    Healsio is Sharp’s premium cooking-appliance line, associated particularly with steam ovens and microwave ovens. The range positions cooking technology around healthier preparation, moisture control, and automated assistance rather than treating the appliance as a conventional microwave alone.

  • Connected-home services · 2016

    COCORO

    COCORO is a family of Sharp connected services and platforms intended to link appliances, customer accounts, support, and selected cloud-based functions. It supports Sharp’s shift from one-time hardware sales toward continuing customer relationships and connected product experiences.

  • Personal computers · 2018

    Dynabook

    Dynabook is the personal-computer business brought into the Sharp group after Sharp acquired a controlling stake in Toshiba Client Solutions in 2018. The line includes notebook computers and related commercial and consumer PC products and represents Sharp’s return to a category it had previously left.

  • Business equipment

    Business multifunction printers

    Sharp supplies multifunction printers and related office equipment for corporate and institutional users. These products form part of its business-solutions activities and provide a platform for adjacent software, workflow, service, and production-management offerings.

  • Electronic components

    Electronic components and display systems

    Sharp’s industrial portfolio includes display systems, electronic components, sensors, and related technologies. These activities connect the company’s historical LCD and semiconductor capabilities with industrial, automotive, business, and other device applications.

  • Kitchen and household appliances

    Sharp home appliances

    Sharp sells a broad range of household equipment including refrigerators, washing machines, air conditioners, microwave ovens, ovens, rice cookers, and other kitchen appliances. These products extend the brand’s historical association with practical electrical engineering into everyday domestic use. Features and model families differ across Japan and overseas markets.

  • Business solutions

    Sharp office equipment

    Sharp’s business portfolio includes multifunction printers, copiers, displays, and related office solutions. This activity gives the company a business-to-business presence alongside consumer electronics and provides a less consumer-cycle-dependent route to market. The range is sold through regional subsidiaries, distributors, and business-equipment channels.

  • Displays and electronic components

    Sharp display panels

    Display panels have been a core Sharp technology and manufacturing business, serving television, mobile, computer, tablet, and automotive applications. The segment has historically been strategically important but financially volatile because of high capital intensity, rapid technology transitions, and global price competition. Sharp’s display activities have also been central to its collaboration with Foxconn.

Controversies

  • 2020

    Sharp files patent infringement lawsuit against OPPO Japan

    Sharp Corporation filed a patent infringement lawsuit and a petition for a provisional injunction against OPPO Japan in the Tokyo District Court. Sharp alleges that OPPO Japan infringes one of its wireless LAN patents related to smartphone communication technologies. The filing concerns a single wireless LAN patent and was accompanied by a request for a provisional injunction. No further details on the proceedings, their outcome, or the parties' responses are included in the available information.

  • 2020

    Sharp files US patent lawsuit against CHOT, TPV and Vizio

    Sharp filed a patent infringement lawsuit in a US federal court against CHOT, TPV Technology and its subsidiaries, and Vizio. Sharp alleged that the defendants infringed 12 patents related to LCD technology and requested an injunction and damages.

  • 2020

    Sharp files U.S. patent complaint against CHOT, TPV and VIZIO

    Sharp filed a complaint with the U.S. International Trade Commission alleging that CHOT, TPV and its subsidiaries, and VIZIO infringed Sharp patents. In the complaint, Sharp requested an investigation and orders restricting the import and sale of the allegedly infringing products. The complaint concerns patent infringement claims against the named companies and seeks trade-related relief covering the products identified as allegedly infringing.

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Marketing campaigns

  • 2025“AI with affection in solar power” campaign

    Japan

    Sharp advertised its residential energy solutions with a message built around AI-assisted solar power. The campaign described AI control across generating, storing, and using electricity, rather than treating solar equipment as generation hardware alone.

    Outcome. The campaign positioned Sharp’s energy offering as an integrated household-management solution.

  • 2025“A half-step ahead of people’s wishes” corporate campaign

    Japan

    Sharp introduced a new corporate slogan and used station advertising, radio, events, outdoor screens, transport advertising, television, and online video to communicate a more customer-oriented brand posture.

    Outcome. The campaign marked a renewed attempt to express Sharp through customer empathy and future-oriented product creation rather than technical specifications alone.

  • 2024“Air is an era to see” Plasmacluster campaign

    Japan

    Sharp promoted Plasmacluster air purifiers through a campaign presenting air quality as something consumers should be able to perceive and understand. The campaign used actress Minami Hamabe and focused on freshness and visible communication of an otherwise intangible product benefit.

    Outcome. The campaign extended Sharp’s effort to make air-quality technology emotionally and visually understandable.

  • 1990“The sharpest eye for detail” brand platform

    Japan

    Sharp used a Japanese advertising line commonly translated as “The sharpest eye for detail” to communicate its reputation for unusual, technically distinctive products. The platform became closely associated with Sharp’s innovation-led identity and product advertising.

    Outcome. It became one of the best-known expressions of Sharp’s Japanese brand identity.

Brand decisions

  • 2026

    Acquire Synapse Innovation for business-software expansionM&A

    Background

    Sharp identified business-to-business activities, including multifunction printers and logistics-related robotics, as potential growth areas while reducing reliance on large liquid-crystal panels.

    Action taken

    Sharp announced the acquisition of all shares of Synapse Innovation, a provider of production-management and ERP systems.

    Aftermath

    The acquisition was intended to add information-technology capability and create cross-selling opportunities with Sharp’s corporate customer base.

    Acquisition consideration. ¥3.8 billion (2026 announcement)

  • 2026

    Placed new business development directly under the CEOStrategy

    Background

    Sharp’s new leadership described the restructuring and asset-light phase as substantially completed and sought a renewed growth agenda.

    Action taken

    New business development was placed under the president’s direct supervision, with emphasis on AIoT, next-generation displays, and use of Foxconn’s international network.

    Aftermath

    The stated objective was to move Sharp from stabilization toward international growth and higher enterprise value.

  • 2025

    Reorganize consumer marketing around customer experienceStrategy

    Background

    Sharp stated that traditional retail promotion and mass advertising were no longer sufficient for fragmented media habits and increasingly digital customer journeys.

    Action taken

    The company reorganized business-to-consumer marketing into functions covering product promotion, creative planning, digital marketing, official membership services, online sales, social channels, and continuing customer experience.

    Aftermath

    The reorganization aligned marketing with Sharp’s customer-understanding agenda and its new corporate slogan.

  • 2022

    Planned full consolidation of SDPStrategy

    Background

    Sharp and Foxconn sought greater control over the Sakai display operation as part of a broader display and manufacturing strategy.

    Action taken

    Sharp announced a plan to acquire the remaining interest in Sakai Display Products and make it a wholly owned subsidiary.

    Aftermath

    The move was presented as a way to simplify group planning and strengthen strategic coordination, although the supplied references do not provide a later completion assessment.

  • 2018

    Acquire control of Toshiba Client SolutionsM&A

    Background

    Sharp sought to broaden its portfolio and re-enter the personal-computer market after previously withdrawing from the category.

    Action taken

    Sharp acquired 80.1 percent of Toshiba Client Solutions, which operated the Dynabook PC business.

    Aftermath

    Dynabook became part of the Sharp group and supplied a platform for renewed PC sales and related business activity.

    Reported consideration. ¥4.005 billion (2018 transaction)

  • 2016

    Accept Foxconn’s restructuring and acquisition proposalM&A

    Background

    Sharp was experiencing severe losses, balance-sheet pressure, weak display demand, and declining television and appliance profitability. It considered competing restructuring proposals before selecting Foxconn as its sponsor.

    Action taken

    Sharp approved a capital increase subscribed by Foxconn and related entities. The final investment was approximately ¥388.8 billion, giving the Foxconn group about 66 percent of voting rights.

    Aftermath

    Sharp became a subsidiary of Foxconn Technology Group, received recapitalization support, and began restructuring around the combination of Sharp technology and Foxconn scale.

    Capital injection. Approximately ¥388.8 billion (2016)

  • 2016

    Accepted Hon Hai’s controlling investmentM&A

    Background

    Sharp had suffered prolonged losses and needed capital while facing heavy competition and pressure from its display investments. Hon Hai had discussed cooperation with Sharp for several years before the parties reached an acquisition agreement.

    Action taken

    Sharp accepted Hon Hai investment and transferred control of the company to the Foxconn group.

    Aftermath

    The transaction changed Sharp’s ownership structure, brought Foxconn manufacturing and financial resources into the company, and was followed by restructuring and asset-rationalization efforts.

    Hon Hai investment and controlling acquisition. JPY 388.8 billion investment; approximately 66% stake (2016)

  • 2016

    Began Foxconn-backed structural reformStrategy

    Background

    Sharp’s financial difficulties were linked to losses, display-industry volatility, high fixed costs, and intense international competition.

    Action taken

    Management pursued cost control, asset disposals, manufacturing and office rationalization, and closer coordination with Foxconn’s global operations.

    Aftermath

    Reporting associated the restructuring with Sharp’s return to profitability, while the company continued to manage exposure to cyclical display markets.

Recent events

  • Reported

    Sharp introduces AQUOS zero6 and AQUOS wish in Taiwan[27]

    Sharp introduced two 5G phones, AQUOS zero6 and AQUOS wish, and said initial distribution would focus on named Taiwanese telecom and retail channels.

  • Sharp and OPPO agree to global patent cross-licensing[28]

    Sharp and OPPO announced a patent cross-licensing agreement covering global patent licenses needed to implement communications standards in sales of their end products. The companies also agreed to withdraw lawsuits worldwide, ending patent litigation and disputes that had continued since 2020.

  • Reported

    Sharp launches 8M-B32C1 professional monitor[29]

    Sharp formally launched the 8M-B32C1 professional LCD monitor, a 31.5-inch display with 8K resolution.

  • Sharp launches new 8K solutions and ecosystem products[30]

    Sharp introduced new 8K content capture, recording and distribution solutions and related products at the 2021 World Ultra-High Definition Video Industry Development Conference.

  • Reported

    Sharp products win AWE Excellent Product Awards[31]

    Sharp's 70-inch R9 8K television and its dynabook Portégé X30W-J computer each won an AWE Excellent Product Award, with the results announced on March 24.

  • Reported

    NDS renamed Sharp NEC Display Solutions[32]

    After completion of the transaction, NDS changed its name to Sharp NEC Display Solutions Ltd. and began operating as a Sharp subsidiary.

  • Unconfirmed

    Reported

    Sharp wins two awards at JD Home Appliances summit[33]

    Sharp received the “卓越飞升奖” and “超级巨幕奖” at the “重构电视价值” summit hosted by JD Home Appliances.

  • Unconfirmed

    Reported

    Toshiba completes divestiture of its remaining computer-business stake[34]

    Toshiba completed the transfer of its remaining stake in its computer business to Sharp; Dynabook became a wholly owned subsidiary of Sharp, and Toshiba exited the laptop-computer business.

  • Reported

    Sharp acquires Toshiba’s remaining Dynabook stake[35]

    Toshiba sold its remaining 19.9% stake in the laptop business to Sharp, making Dynabook a wholly owned Sharp subsidiary.

  • Reported

    Sharp announces planned MIRADA repositioning[36]

    Sharp said it would lead MIRADA's brand transformation and upgrade toward a Japanese-style fashion and lifestyle department-store shopping platform. The transformed e-commerce service platform was planned to launch in October.

Read more(21)

Sources51 sources

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  2. 2Sharp company outline and corporate informationcorporate.jp.sharp
  3. 3Sharp CEO messagecorporate.jp.sharp
  4. 4Sharp corporate information and historycorporate.jp.sharp
  5. 5Sharp advertising libraryjp.sharp
  6. 6Sharp campaign listingsjp.sharp
  7. 7Reuters: Foxconn decides to acquire Sharpreuters.com
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  9. 9The Advertimes: Sharp’s innovation and design strategyadvertimes.com
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  13. 13Sharp CEO succession and Foxconn cooperationthenewslens.com
  14. 14Sharp leadership changes and financial reportingmoneydj.com
  15. 15Sharp appoints Tetsuji Kawamura as president and CEOmoney.udn.com
  16. 16Foxconn capital and business alliance is proposednbs-nk.com
  17. 17Sharp re-enters the PC business through Dynabookmastory.jp
  18. 18Customer-oriented marketing reorganizationwantedly.com
  19. 19New corporate slogan is introducedcorporate.jp.sharp
  20. 20Synapse Innovation acquisition announcednikkei.com
  21. 21Expansion into televisionbaike.baidu.com
  22. 22Planned full consolidation of SDPmirrormedia.mg
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  24. 24Sharp files patent infringement lawsuit against OPPO Japantech.sina.com.cn
  25. 25Sharp files US patent lawsuit against CHOT, TPV and Viziotech.sina.com.cn
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  27. 27夏普在台湾推出AQUOS zero6与AQUOS wishchinatimes.com
  28. 28夏普与OPPO达成全球专利交叉许可协议chinaz.com
  29. 29夏普发布8M-B32C1专业显示器finance.sina.com.cn
  30. 30夏普发布全新8K解决方案及生态产品donews.com
  31. 31夏普产品获得AWE艾普兰优秀产品奖finance.sina.com.cn
  32. 32NDS更名为Sharp NEC Display Solutionsfinance.sina.com.cn
  33. 33夏普荣获京东家电峰会两项大奖finance.sina.com.cn
  34. 34东芝完成剩余电脑业务股权转让tech.sina.com.cn
  35. 35夏普收购东芝持有的剩余 Dynabook 股份tech.sina.com.cn
  36. 36夏普宣布美华泰品牌转型计划news.cnyes.com
  37. 37东芝将所持Dynabook剩余股份转让给夏普tech.sina.com.cn
  38. 38东芝完成退出笔记本业务tech.sina.com.cn
  39. 39夏普睿尚电视荣获AWE2020艾普兰优秀产品奖tech.sina.com.cn
  40. 40三星将LCD订单转交夏普和群创tech.sina.com.cn
  41. 41Sharp与印度理工学院德里分校合作拓展空气净化器业务newdelhitimes.com
  42. 42鸿腾精密附属公司向夏普收购Kantatsu股份finance.sina.com.cn
  43. 43鸿腾精密附属公司同意向夏普收购Kantatsu优先股finance.sina.com.cn
  44. 44《科技》夏普收購東芝持股 dynabook成全資子公司 - 財經chinatimes.com
  45. 45涉显示技术专利之争 夏普在美起诉冠捷等三家企业tech.sina.com.cn
  46. 46夏普與 OPPO 官司落幕 簽訂專利交叉許可協議 - 手機品牌新聞 | ePrice 比價王eprice.com.tw
  47. 47夏普與OPPO簽訂專利許可協議 結束全球訴訟news.cnyes.com
  48. 48夏普在美国向彩虹光电等起诉面板技术侵权tech.sina.com.cn
  49. 49夏普在美国向彩虹光电等起诉面板技术侵权tech.sina.com.cn
  50. 50OPPO与夏普签订专利许可协议及合作 和平解决双方在全球范围专利诉讼和争议finance.people.com.cn
  51. 51Sharp Sues Vizio for LCD Patent Infringementlawstreetmedia.com

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