SHIFT Active Media

SHIFT Active Media is a marketing agency that positions itself as "the world's leading cycling-focused marketing agency" (E2). It provides integrated marketing services to brands in cycling and the outdoor sector, combining global experience with local insights to build brands, generate demand and drive conversion worldwide (E2). The agency's client work includes O&CC, LifeTime Athletic Events, CADEX and Rapha (E1). Its services span strategy and research, campaign development, media planning and buying, public relations, branded content, social media management, stills and video production, and influencer management (E1). SHIFT Active Media emphasises deep industry passion, a world-class team with experience in media, content, data and technology, and formidable global connections including partnerships with Google and Facebook (E2). The agency conducts extensive quantitative research, surveying over 100,000 cyclists annually, and offers qualitative research, brand positioning, and consumer experience mapping (E3). It publishes insights such as the Leaderboard data, which tracks brand awareness, consideration and desirability among enthusiast riders (E4). The company is based in the United Kingdom and operates globally (E2).

SHIFT Active Media is a marketing agency that has established itself as a specialist in the cycling and outdoor industries. While the exact founding date is not provided in the available evidence, the agency describes itself as "the world's leading cycling-focused marketing agency" and emphasises its deep roots in cycling culture (E2). It has built a team with unrivalled experience in the industry, including individuals who have built international businesses and launched companies (E2). The agency has developed a global network with specialist local knowledge and relationships, and has become a partner to key digital platforms such as Google and Facebook (E2). Over time, SHIFT Active Media has expanded its service offerings to include strategy and research, campaign development, media planning and buying, public relations, branded content, social media management, production, and influencer management (E1). It has conducted extensive research, surveying over 100,000 cyclists annually, and launched proprietary tools like the Leaderboard data to track brand performance (E3, E4). The agency has worked with a range of clients including O&CC, LifeTime Athletic Events, CADEX, and Rapha (E1). Its thought leadership includes publishing insights on topics such as whether riders perceive performance differences among cycling brands (E4). The company operates globally from its base in the United Kingdom (E2).

The world's leading cycling-focused marketing agency, combining global experience with local insights to build brands, generate demand and drive conversion for progressive brands in cycling and the outdoors.

• Strategy & Research

  Includes quantitative research, qualitative research, brand positioning & development, and consumer experience mapping.

• Campaign Development

  Development of marketing campaigns tailored to cycling and outdoor brands.

• Media Planning & Buying

  Planning and purchasing of media space across channels.

• Public Relations

  Earned communications and PR services.

• Branded Content

  Creation of branded content for clients.

• Social Media Management

  Management of social media channels and communities.

• Stills & Video Production

  Production of photography and video content.

• Influencer Management

  Management of influencer partnerships and campaigns.

• Unconfirmed

  Reported2020.09.30

  Enervit appoints Shift Active Media as UK agency[6]Enervit任命Shift Active Media为英国代理机构bikebiz.com

  Enervit appointed Shift Active Media as its UK media planning and buying and social media agency. The partnership will focus on launching and expanding Enervit's named nutrition ranges in the UK market.

Read more

1. 1SHIFT Active Media - Data Driven Marketing Experts For Cycling And The Great Outdoorsshiftactivemedia.com
2. 2About us - SHIFT Active Mediashiftactivemedia.com
3. 3Services - SHIFT Active Mediashiftactivemedia.com
4. 4Do Riders See a Difference in Performance Amongst Cycling Brands? - SHIFT Active Mediashiftactivemedia.com
5. 5SHIFT Active Mediawikidata.org
6. 6Enervit任命Shift Active Media为英国代理机构bikebiz.com