Shinobism Inc.

Shinobism Inc. is a Japanese company operating at the intersection of gaming, esports, and community. Founded in November 2015 and headquartered in Toshima-ku, Tokyo, the company describes its mission as becoming a bridge that connects "games" and "people." Its core belief is that while a game title itself has no personality, the involvement of people creates living stories, dramas, and histories around it. Shinobism therefore positions itself as a service provider for everyone involved in games — players, fans, and partner companies. The company runs two main business pillars. The first is video streaming: it regularly distributes game-centered content intended to enrich the daily lives of game fans. Because its players plan much of the content themselves, Shinobism emphasizes content that stays close to game users, and it uses this strength to execute promotional measures for partner companies. The second pillar is event planning and operation. Drawing on player perspectives from communication with its roster, user perspectives from its gamer staff, and community perspectives from offline events, tournaments, and video streams it has organized, Shinobism handles everything from promotional events to the planning, operation, and match-table design of official esports tournaments. Shinobism's company profile lists additional activities: management of professional gamers and pro players, operation of official game and esports tournaments and player management, production of game and esports tournaments, PR events and web programs, and management of a rental studio. Its representative director is Yusuke Momochi. The company was established in November 2015 and banks with Mitsubishi UFJ Bank. Its listed main business partners include IID, Inc., SNK Corporation, Capcom Co., Ltd., Sega Corporation, Sony Interactive Entertainment Inc., and DeNA Co., Ltd. Shinobism is closely associated with the Japanese fighting-game community. Its news feed highlights activities around titles such as Street Fighter 6, including the "Shinobi Dojo" coaching exchange sessions, public viewing for SFL: Pro-JP 2024, and appearances by its players at events like RAGE STREET FIGHTER and Bonchan's Road Trip AKITA. It has also been involved in operating official national tournaments for Initial D THE ARCADE. In February 2025 the company announced the end of activities for its "Shinobism Gaming" team, marking a shift in its competitive operations while it continues its broader streaming, event, and management businesses.

Shinobism Inc. was established in November 2015 in Japan. From its founding, the company framed its purpose around the relationship between games and people: a game title alone has no personality, but when people become involved, living stories and dramas emerge. This philosophy shaped a business model that combines content distribution, event production, and professional player management rather than focusing on a single game or platform. By the early 2020s, Shinobism had become an active operator in Japan's esports and fighting-game scene. Its company profile lists management of professional gamers and pro players, operation of official game and esports tournaments, production of tournaments, PR events and web programs, and management of a rental studio. Its client and partner list includes major game and entertainment companies such as IID, SNK, Capcom, Sega, Sony Interactive Entertainment, and DeNA, indicating work across several prominent game ecosystems. A significant part of Shinobism's public activity has centered on Street Fighter 6. The company organized "Shinobi Dojo" coaching exchange sessions, with a pre-event in March 2024 followed by #2 in April 2024 and #3 in May 2024. It held a public viewing for SFL: Pro-JP 2024 in August 2024. Its players appeared at events including RAGE STREET FIGHTER and Bonchan's Road Trip AKITA in March 2024, and player Honoka competed in the Splatoon Koshien 2023 national finals in April 2024. In March 2025, the company handled operation of the official national tournament for Initial D THE ARCADE, "Public Road Strongest Decisive Battle 2nd." A major turning point came in February 2025, when Shinobism announced the end of activities for its "Shinobism Gaming" team. The notice was published on February 1, 2025, with a further announcement on February 28, 2025. This marked the conclusion of the company's own competitive team operations, even as it continued its broader video streaming, event planning and operation, tournament operation, and player management businesses. The company remains active under representative director Yusuke Momochi, headquartered in Toshima-ku, Tokyo.

• Shinobism Inc. established

• Momochi appeared in RAGE STREET FIGHTER

• Yamaguchi appeared in Bonchan's Road Trip AKITA

• SF6 coaching exchange 'Shinobi Dojo' pre-event held

• Honoka participated in Splatoon Koshien 2023 national finals

• SF6 coaching exchange 'Shinobi Dojo' #2 held

• SF6 coaching exchange 'Shinobi Dojo' #3 held

• SFL: Pro-JP 2024 public viewing held

• Report on end of Shinobism Gaming activities

• Notice of end of Shinobism Gaming activities

• Operation of Initial D THE ARCADE official national tournament 'Public Road Strongest Decisive Battle 2nd'

A bridge between games and people, providing community-oriented streaming, event, and esports management services.

• Video streaming content

  Regular distribution of game-centered content planned by players themselves.

• Event planning and operation

  From promotional events to official esports tournament planning, operation, and match-table design.

• Pro gamer management

  Management of professional gamers and pro players.

• Web program production

  Production of game/esports tournaments, PR events, and web programs.

• Rental studio management

  Operation and management of a rental studio.

1. 1株式会社 忍ism（シノビズム） 我々は「ゲーム」と「人」を繋げます。shinobism.com
2. 2COMPANY | 株式会社 忍ism（シノビズム）shinobism.com
3. 3Shinobismwikidata.org