Shopping24
Shopping24 is a German product search engine operated by shopping24 Gesellschaft für multimediale Anwendungen mbH, offering price comparison across more than 500 online retailers.
Last updated September 16, 2026
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- Nov 4, 2026
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Overview
Shopping24 is a product search engine operated by shopping24 Gesellschaft für multimediale Anwendungen mbH. According to its website, the company was founded in October 1997 and cooperates with more than 500 online retailers, maintaining a database of over 2 million articles and around 10,000 brands. Its main categories include fashion, household and living, multimedia, sports and leisure, children and baby equipment, and beauty and health. Originally founded as part of the OTTO Group, it merged with Yieldkit and digidip in 2021, and since 2022 has operated under the name mrge (formerly YK Group).
History
Shopping24 was founded in October 1997 as part of the OTTO Group. It operates as a product search engine under shopping24 Gesellschaft für multimediale Anwendungen mbH. In 2021, it merged with Yieldkit and digidip. Since 2022, it has operated under the name mrge (formerly YK Group), described as the world's leading platform in Commerce Advertising. The shopping24 products remain available unchanged.
Products and positioning
One of the leading shopping portals, offering a huge product selection and personalized suggestions.
Product search engine
A product search engine with a database of more than 2 million articles and around 10,000 brands, cooperating with more than 500 online retailers.
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