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Bangladesh-based B2B commerce platform connecting mills and manufacturers to small neighbourhood shops.

Last updated September 15, 2026

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Nov 4, 2026
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Nov 4, 2026

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Overview

ShopUp is a Bangladesh-based B2B commerce platform. It embeds commerce, logistics and financing solutions together to supercharge small businesses, and facilitates easy access to food and essentials for 31 million people in the country by connecting mills and manufacturers to a network of small neighbourhood shops. Its products include Mokam, a B2B commerce platform connecting mills and manufacturers to small neighborhood retail shops, and REDX, described as the largest last-mile logistics network for businesses in Bangladesh, reaching 493 sub-districts across 64 districts. The inspiration for ShopUp came from founder Afeef Zaman's visits to his grandparents in Bauphal, Patuakhali, where he noted how small pottery businesses struggled to scale and compete with large conglomerates with strong distribution capabilities; the primary obstacles identified for small businesses were efficient sourcing, seamless logistics, and affordable financing.

History

The inspiration for ShopUp came from Afeef Zaman's visits to see his grandparents in Bauphal, Patuakhali, where the largest pottery cluster of Bangladesh is located. During his visits, Afeef noted how the small pottery businesses struggled to scale and compete with large conglomerates that easily captured the market due to strong distribution capabilities. Delving deeper into the challenges faced by small businesses, the primary obstacles hindering their growth were identified: efficient sourcing, seamless logistics, and affordable financing. Afeef Zaman founded his first tech company at the age of 20 while still in college, leading a team of 150 and growing the business to $3 million in revenue before launching ShopUp. His vision for ShopUp was to equip MSMEs with the power of technology. Today, ShopUp facilitates easy access to quality food and household items at the best price for 31 million people in Bangladesh by connecting mills and manufacturers to a network of small neighbourhood shops.

Products and positioning

Full-stack B2B commerce platform embedding commerce, logistics and financing solutions for small businesses.

  • Mokam

    A B2B commerce platform that connects mills and manufacturers to small neighborhood retail shops, ensuring a seamless network for quality food and household essentials.

  • REDX

    The largest last-mile logistics network for businesses, ensuring smooth movement of goods across the country. At present, REDX reaches 493 sub-districts, spanning 64 districts, making it the most extensive network in Bangladesh.

Recent events

  • Reported

    VEON invests in ShopUp[4]

    VEON, through VEON Ventures, joined other investors in ShopUp, becoming the Bangladesh-based B2B commerce platform's first strategic corporate investor. The investment was made alongside Flourish Ventures and Sequoia Capital India.

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