SINSEKAI STUDIO
A Japanese creative label derived from KAMITSUBAKI STUDIO, launched in 2021 and later integrated as SINSEKAI RECORD.
Last updated September 29, 2026
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Overview
SINSEKAI STUDIO is a Japanese creative label and artist management organization that emerged as a derivative of KAMITSUBAKI STUDIO. According to Japanese Wikipedia, it was established on November 18, 2021, as a collaborative project between three companies: THINKR, Bandai Namco Filmworks, and pulse. The label was positioned as a new creative outlet within the broader KAMITSUBAKI ecosystem, which itself is known for virtual singers, music production, and multimedia art projects. The label represented a range of virtual artists and creators. Its roster included virtual artist groups such as VALIS (comprising members CHINO, MYU, NEFFY, NINA, RARA, and VITTE) and Albemuth (featuring 存流 -ᴀʀᴜ- and 明透 -ᴀsᴜ-). Beyond virtual talent, SINSEKAI STUDIO also worked with artists and creators including 跳亜 (tobia), 雨宿り, ORESAMA, 水野あつ, 雄之助, MIMI, とあ, and 詩道 (shido410), as well as a creator farm with members like Sooda, 梓川 (Azusagawa), and HiFi-P. This mix of virtual and real creators reflected the label's ambition to bridge different forms of creative expression. In July 2023, SINSEKAI STUDIO was integrated into KAMITSUBAKI STUDIO and became known as SINSEKAI RECORD. This integration marked a consolidation of the creative efforts under the main KAMITSUBAKI brand. The original SINSEKAI STUDIO website has been archived, and the label's activities are now part of the larger KAMITSUBAKI STUDIO operations. The label's legacy continues through the artists and creators who were part of its roster and through the SINSEKAI RECORD imprint. As a creative label, SINSEKAI STUDIO focused on music, art, and storytelling, aligning with the KAMITSUBAKI STUDIO philosophy of blending virtual and real-world experiences. Its establishment as a joint venture between THINKR, Bandai Namco Filmworks, and pulse highlights the collaborative nature of the project, bringing together expertise from technology, entertainment, and music sectors. While the standalone SINSEKAI STUDIO brand has been folded into KAMITSUBAKI STUDIO, its influence persists in the ongoing activities of SINSEKAI RECORD and the artists it supports.
History
SINSEKAI STUDIO was established on November 18, 2021, as a collaborative creative label involving THINKR, Bandai Namco Filmworks, and pulse. It was created as a derivative of KAMITSUBAKI STUDIO, a Japanese indie label and management organization known for virtual singers and multimedia projects. The new label aimed to expand the creative scope by bringing together virtual artists and real-world creators. The label's roster included virtual artist groups VALIS and Albemuth, as well as individual artists and creators such as 跳亜 (tobia), 雨宿り, ORESAMA, 水野あつ, 雄之助, MIMI, とあ, and 詩道 (shido410). It also operated a creator farm with members like Sooda, 梓川 (Azusagawa), and HiFi-P. This structure allowed SINSEKAI STUDIO to support a diverse range of talent across music, art, and storytelling. In July 2023, SINSEKAI STUDIO was integrated into KAMITSUBAKI STUDIO and rebranded as SINSEKAI RECORD. This move consolidated the creative activities under the main KAMITSUBAKI brand, streamlining operations and aligning the label more closely with the parent organization. The original SINSEKAI STUDIO website was archived in January 2024, and its activities continue under the SINSEKAI RECORD name within KAMITSUBAKI STUDIO. The integration marked the end of SINSEKAI STUDIO as a standalone brand, but its artists and creators remain active within the KAMITSUBAKI ecosystem. The label's brief history reflects the dynamic and collaborative nature of the Japanese virtual artist and creative music scene, where partnerships and rebrandings are common as organizations evolve.
SINSEKAI STUDIO established as a collaborative creative label by THINKR, Bandai Namco Filmworks, and pulse.
Integrated into KAMITSUBAKI STUDIO and rebranded as SINSEKAI RECORD.
Products and positioning
A creative label bridging virtual and real artists under the KAMITSUBAKI umbrella.
Product categories. Music releases · Virtual artist management · Creative label services
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