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686 is a founder-led technical apparel brand making snowboard, ski and outdoor outerwear, guided by kaizen principles.

Last updated September 15, 2026

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Nov 4, 2026
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Overview

686 is a technical apparel brand that has been developing and testing technical apparel for three decades, following kaizen principles of gradual improvement. The brand describes itself as based around innovation, sustainability, people and purpose, and states it is B Corp certified. It was founded in the early 1990s by Michael Akira West, who brought the spirit of LA skateboarding culture to the local mountains as snowboarding emerged, and the brand remains founder-led. Its product range includes outerwear such as jackets, pants and bibs, gloves and mitts, and waterproof hoodies.

History

In the early 1990s, Michael Akira West brought the spirit of LA skateboarding culture to the local mountains where snowboarding was taking shape. Thirty years and hundreds of innovations later, 686 remains founder-led and strives to live by Mike's original ideals. For three decades the brand has been developing and testing technical apparel while following kaizen principles: gradual improvement over a consistent period of time. 686 states it is now B Corp certified and is committed to using its business as a force for good.

Products and positioning

Technical and performance apparel born out of thirty years of engineering products for volatile, high-elevation conditions; born in the city — raised in the mountains.

  • Men's GORE-TEX® Dispatch™ Thermagraph® Jacket

    A men's GORE-TEX® jacket listed as a new style on 686.com.

  • Men's Hydra™ Thermagraph® Jacket

    A men's jacket featured in the Hydra Jacket collection on 686.com.

  • Men's Waterproof Hoody

    A waterproof hoody priced at $159.95 on 686.com.

  • Essox™ Cargo Pant

    Tommy Gesme's signature pant, a baggy cargo with tapered legs, cuff adjusters and cargo pocketing, priced at $229.95.

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