SKOAR!

SKOAR! is an Indian gaming-media brand covering video games, gaming software, and gaming culture. It began in 2003 as a bimonthly print publication created by Jasubhai Digital Media (JDM) Pvt. Ltd. and positioned itself as a sister publication to Digit, another technology magazine from the same publishing group. Whereas Digit addressed a broad technology audience, SKOAR! was developed for readers with a more focused interest in computer and console gaming. The publication originally used the tagline "... when it's done," a phrase associated with the long development cycles of some games and with the publication's enthusiast-oriented identity. Its editorial coverage included PC and console games, with reviews assessed across visual appeal, sound, gameplay, and a publication-specific "mojo factor." Scores were represented on a horizontal scale with a maximum of 10. This format gave the magazine a recognizable review framework while allowing it to combine conventional technical assessment with a more subjective measure of a game's overall appeal. By 2010, the tagline had changed to "India's only gaming magazine." The print magazine format was discontinued in 2011. Rather than disappearing entirely, the brand was folded into Digit as a dedicated gaming section and was also used for occasional supplements in special issues. This transition reflected a move away from maintaining a separate periodical while preserving SKOAR!'s editorial identity within the broader technology-magazine portfolio. In 2014, SKOAR! was relaunched as a digital e-magazine distributed with Digit issues on DVD. The interactive PDF was accompanied by gaming-oriented material, including full games, demos, videos, wallpapers, and other software or content of interest to players. The brand was subsequently reinstated as a print supplement to Digit in November 2014. The supplement was still documented in Digit issues through April 2015. SKOAR!'s website was relaunched on 4 April 2015. Its coverage extended beyond PC and console games to include mobile gaming, reflecting the growing importance of smartphones and tablets in India's games market. Alongside publishing, the brand organized gaming expos in major Indian metropolitan areas. These events helped connect its editorial activities with demonstrations, community participation, and in-person gaming culture. The available reference material establishes SKOAR!'s history through 2015 but does not provide reliable information about its current publication schedule, ownership after its association with 9.9 Mediaworx, present website, or whether the brand remains active. It is therefore best understood as an Indian gaming-media brand with a documented evolution from print magazine to an integrated print, digital, event, and community platform.

SKOAR! was launched in India in 2003 by Jasubhai Digital Media (JDM) Pvt. Ltd. as a bimonthly sister publication to Digit. Its purpose was to address readers who wanted more specialized coverage of video games than a general technology magazine could provide. The publication adopted an enthusiast-oriented voice and initially used the tagline "... when it's done." Although the available reference does not identify an individual founder or editor, it places the brand within the publishing operation that also produced Digit and later identifies it as part of 9.9 Mediaworx. The magazine covered PC and console games and developed a review system based on visual appeal, sound, gameplay, and a further measure called the "mojo factor." Reviews used a horizontal bar with a maximum score of 10. This combination of category-based assessment and an editorially distinctive score was central to the publication's identity. SKOAR! also developed an event presence, arranging gaming expos in major Indian metropolitan areas. The event program included an expo in Mumbai, a second in Bangalore, and a third in Delhi in January 2007. The fourth documented expo took place at the MMRDA grounds in Bandra Kurla Complex, Mumbai, from 25 to 27 January 2008. These events extended the brand beyond magazine publishing into demonstrations and face-to-face gaming-community activity. In 2010, the tagline changed to "India's only gaming magazine." The standalone print edition was discontinued in 2011. The brand was retained as a gaming section inside Digit and appeared from time to time as a supplement in special Digit issues. This was a significant format change: SKOAR! ceased to operate as an independent periodical but continued to function as a recognizable editorial label within the same publishing ecosystem. The brand returned to a more explicit standalone format in 2014 through a digital e-magazine distributed with every issue of Digit on DVD. The e-magazine was delivered as an interactive PDF, and the DVD also contained gaming-related software and media such as complete games, demos, videos, wallpapers, and other material for players. In November 2014, SKOAR! was reinstated as a print supplement to Digit, creating a hybrid print-and-digital presence. The reference material records the supplement continuing through the April 2015 issue. On 4 April 2015, the SKOAR! website was relaunched. Its editorial scope included PC and console gaming as well as substantial mobile-game coverage, showing an effort to adapt the brand to changing gaming habits and the growing importance of mobile platforms in India. The reference material does not establish the brand's later publication history, current ownership details beyond its association with 9.9 Mediaworx, or its present operating status. Consequently, the documented history supports a description of SKOAR! as an Indian gaming-media and community brand whose formats evolved from a specialist print magazine into a broader integrated publishing and event platform.

• 2015

  Website relaunched

  [1]SKOAR!en.wikipedia.org

  The SKOAR! website relaunched on 4 April with coverage spanning PC, console, and mobile gaming.

• 2014

  Digital e-magazine relaunch

  [1]SKOAR!en.wikipedia.org

  SKOAR! returned as an interactive digital e-magazine distributed with Digit on DVD.

• 2014

  Print supplement reinstated

  [1]SKOAR!en.wikipedia.org

  The brand was restored as a print supplement to Digit in November.

• 2011

  Standalone print edition ends

  [1]SKOAR!en.wikipedia.org

  Print publication as a standalone magazine stopped, with the brand continuing through Digit's gaming section and occasional supplements.

• 2010

  Tagline updated

  [1]SKOAR!en.wikipedia.org

  SKOAR! adopted the tagline "India's only gaming magazine," replacing its earlier wording.

• 2008

  Mumbai expo at MMRDA grounds

  [1]SKOAR!en.wikipedia.org

  The fourth documented SKOAR! expo took place from 25 to 27 January at the MMRDA grounds in Mumbai's Bandra Kurla Complex.

• 2007

  Delhi gaming expo

  [1]SKOAR!en.wikipedia.org

  SKOAR! held a documented gaming expo in Delhi in January as part of its metropolitan event program.

• 2003

  Launch as a specialist gaming magazine

  [1]SKOAR!en.wikipedia.org

  Jasubhai Digital Media launched SKOAR! as a bimonthly sister publication to Digit for dedicated video-game enthusiasts.

An enthusiast-focused Indian gaming-media brand covering PC, console, and mobile games through editorial publishing, reviews, digital content, and community events.

• Print gaming magazine · 2003

  SKOAR! magazine

  The original SKOAR! product was a bimonthly print magazine launched in 2003 for Indian readers seeking specialist coverage of PC and console games. It featured reviews, game-focused editorial material, and a distinctive scoring framework covering visual appeal, sound, gameplay, and a publication-defined mojo factor. Standalone print publishing ended in 2011.

• Digital gaming publication · 2014

  SKOAR! digital e-magazine

  Relaunched in 2014, the digital edition was distributed with Digit issues on DVD as an interactive PDF. The disc also included gaming-related material such as full games, demos, videos, wallpapers, and other software or media aimed at players. The available reference does not establish how long this format continued.

• Gaming website · 2015

  SKOAR! website

  The SKOAR! website was relaunched on 4 April 2015. It extended the brand's editorial coverage beyond its earlier PC and console emphasis to include mobile gaming. No reliable current website address or later operating history is provided in the reference material.

• Gaming events

  SKOAR! gaming expos

  SKOAR! organized gaming expos in major Indian metropolitan areas, including Mumbai, Bangalore, and Delhi. The events connected the publication with gaming communities and provided an offline extension of its editorial and enthusiast positioning.

• 2007SKOAR! metropolitan gaming expos

  India

  The brand arranged gaming expos in Indian metropolitan areas, with documented events in Mumbai, Bangalore, and Delhi. The program broadened SKOAR!'s role from a magazine into a community and event platform.

  Outcome. At least four expos had been conducted by January 2008, according to the reference material.

  Source

• 2015

  Website relaunch and mobile expansionProduct launch

  Background

  The gaming audience was increasingly distributed across online and mobile platforms.

  Action taken

  SKOAR! relaunched its website on 4 April 2015 and expanded its coverage to include mobile games alongside PC and console titles.

  Aftermath

  The relaunch marked the brand's documented transition toward a broader digital gaming-media presence.

  Source

• 2014

  Launch of the digital e-magazineProduct launch

  Background

  Following the end of standalone print publishing, the brand was repositioned within Digit and later revived in digital form.

  Action taken

  SKOAR! was relaunched as an interactive PDF e-magazine distributed with Digit issues on DVD, accompanied by games, demos, videos, wallpapers, and other gaming content.

  Aftermath

  The digital format was followed by a return as a print supplement later in 2014.

  Source

• 2014

  Restore the print supplementStrategy

  Background

  SKOAR! had been operating through Digit and a digital e-magazine after its standalone print edition ended.

  Action taken

  The brand was reinstated as a print supplement with Digit in November 2014.

  Aftermath

  The supplement was documented as continuing through the April 2015 Digit issue.

  Source

• 2011

  End standalone magazine publishingStrategy

  Background

  SKOAR! had operated as a specialist print publication since 2003, but the available reference records the standalone magazine ending in 2011.

  Action taken

  The brand was incorporated into Digit as a gaming section and retained for occasional supplements in special issues.

  Aftermath

  SKOAR! continued as an editorial identity within the Digit portfolio rather than as a separately published print magazine.

  Source

1. 1SKOAR!en.wikipedia.org