SLR Magic

SLR Magic is a boutique, family-owned business based in Hong Kong that specializes in the production of high-quality lenses and accessories designed for both cinematography and photography applications. The company evolved from crafting toy and experimental lenses into a player in the optics industry, manufacturing solutions for filmmakers and photographers globally. Its core philosophy centers on putting creativity back into the feel and soul of moving images, combining the charm of vintage lenses with modern optics to create warm, emotionally rich imagery rather than chasing clinical sharpness. To maintain full control over product quality, all final production processes are carried out in Hong Kong, upholding the principle of "Hong Kong Quality." Its product lines include the fast, full-frame MicroPrime CINE line and the flagship APO MicroPrime series.

SLR Magic describes itself as a boutique, family-owned business based in Hong Kong. From its humble beginnings, its journey saw an evolution from crafting toy and experimental lenses to becoming a prominent player in the optics industry, manufacturing cutting-edge solutions for filmmakers and photographers globally. Its commitment to pushing the boundaries of optical engineering led to the development of lenses and accessories that have garnered recognition across the movie and photography sectors. To maintain full control over product quality, all final production processes are carried out in Hong Kong, upholding the principle of "Hong Kong Quality."

Boutique, family-owned optics maker emphasizing emotion, storytelling, and "Hong Kong Quality" over clinical sharpness.

• MicroPrime CINE 75mm T1.5 Sony Full Frame E-mount

  A 75mm focal length lens delivering a classic portrait and close-up view on full frame, behaving like about 112mm on Super35 / APS-C. Its ultra-fast T1.5 aperture gives very shallow depth of field, strong subject separation, and solid low-light performance, while the 13-blade rounded iris creates smooth, creamy bokeh with soft transitions.

• MicroPrime CINE 21mm T1.6 Sony Full Frame

  Listed on the SLR Magic homepage as part of the MicroPrime CINE line.

• APO MicroPrime 85mm

  Described as part of the flagship APO MicroPrime series; offered as a free lens in a promotional kit-building campaign.

1. 1SLR Magic | Lenses ● Anamorphic ● Kit Setslrmagic.com
2. 2About | SLR Magicslrmagic.com