Smallroom
Smallroom Co., Ltd. is a Thai boutique music label founded in 1999, described as a symbol of novelty in the Thai music industry.
Last updated September 16, 2026
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Overview
Smallroom Co., Ltd. is a Thai record label founded in 1999 as a boutique music label producing a wide range of music. It was started by a group of four friends from architecture in Lat Krabang, later increased to five people, and ultimately reduced to three: Rungroj, Jetamon and Chaowalek. The label's first release, smallroom 001: what's happen in this smallroom, was distributed by Taxi Distribution Company and was described as creating something new in the music industry at that time. Smallroom's early development is described in three phases over its first four years, moving from studio-focused work to more live performances by artists, and then combining both approaches.
History
Smallroom Co., Ltd. was founded in 1999 as a boutique music label that produces a wide range of music. It was started by a group of four friends from architecture in Lat Krabang. The group later increased to five people, but ultimately only three remained: Rungroj, Jetamon and Chaowalek, described as a combination of interior designers, an art student, a former artist and a creative music enthusiast. The label's first release, smallroom 001: what's happen in this smallroom, was sold by Taxi Distribution Company and was described as an album that created something new in the music industry at that time. Smallroom's early growth is described in three phases over its first four years: initially heavy on studio work, then a change to include more live performances by artists, and finally a combination of the two.
Products and positioning
A symbol of 'Novelty' in the Thai music industry; a boutique music label producing unique but accessible pop songs.
smallroom 001: what's happen in this smallroom
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