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SmartGuide is a digital guide platform offering self-guided audio tours through a mobile app.

Last updated September 16, 2026

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Overview

SmartGuide is a digital guide platform that provides a personal guide on the phone, letting travelers explore at their own pace without a crowded tour group. The app delivers audio-stories to headphones and covers self-guided tours for over 100,000 places, with content spanning more than 1,600 global destinations. A SmartGuide Premium subscription gives access to exclusive tour content and premium functionality.

History

SmartGuide is described as a digital guide platform. Its traveler-facing offering centers on a mobile app that acts as a personal guide on the phone, allowing exploration at one's own pace without a crowded tour group. The app provides current, high-quality, locally sourced content and sends audio-stories to headphones for an immersive, hands-free experience. Users can plan anytime, choose from over 1,600 global destinations, receive personalized recommendations, and bookmark places to see and do. The platform offers self-guided tours for over 100,000 places in a single app, with example guides including Angkor Wat, Prague, Rome, and Athens. A SmartGuide Premium subscription provides access to exclusive tour content and premium functionality.

Products and positioning

A personal guide on the phone for exploring at your own pace, with locally sourced content that takes travelers off the beaten paths.

  • SmartGuide mobile app

    A personal guide on the phone that delivers audio-stories to headphones and supports self-guided tours for over 100,000 places.

  • SmartGuide Premium

    A subscription providing access to exclusive tour content and premium functionality for €7.49/month or €19.99/year.

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