Smartwater

Smartwater is a bottled-water brand whose official US materials describe its core product as vapor-distilled water with electrolytes added for taste. The brand says its distillation process is inspired by the natural water cycle, followed by an additional filtration step. It describes potassium, calcium, and magnesium as minerals used to give the water its characteristic crisp taste, and says it monitors pH to shape the profile of different products. The brand dates its beginnings to 1996, when it combined vapor-distilled water and added electrolytes in a distinctive package. Its portfolio has since included smartwater alkaline with antioxidant and, more recently, water in cans. The US product page lists bottles in 20, 23.7, and 33.8 fluid-ounce and 1.5-liter sizes, as well as 12-fluid-ounce cans sold individually or in eight-packs. The company presents the products as premium hydration options for everyday routines and different occasions. Smartwater is owned by The Coca-Cola Company and is presented on Coca-Cola’s US website within its brand portfolio. The supplied official evidence documents US products and brand information; it does not establish the brand’s full geographic footprint, headquarters, or current leadership. The brand is active.

Smartwater’s official US brand materials date its beginnings to 1996. The brand says it was created by combining vapor-distilled water with added electrolytes for taste, presented in what it describes as an iconic package. Its product concept draws on a familiar natural image: vapor distillation is presented as a process inspired by the clouds and the water cycle. The company describes a further proprietary filtration step after distillation and identifies potassium, calcium, and magnesium among the minerals added to provide a crisp taste. The brand’s product offering has expanded beyond its original water. Coca-Cola’s US brand pages identify smartwater alkaline with antioxidant as an option designed for an active lifestyle. The same official materials describe the addition of sleek cans for social occasions. The products page presents bottled and canned formats, listing 20-, 23.7-, and 33.8-fluid-ounce and 1.5-liter bottles, along with 12-fluid-ounce cans available in eight-packs. These sources show the brand’s development through product and packaging extensions, but do not provide a complete chronology of launches. Smartwater is part of The Coca-Cola Company’s brand portfolio. The supplied official pages provide current US-facing product and brand information and describe Smartwater as part of Coca-Cola’s commercial offering. They do not establish specific acquisition dates, corporate transaction details, or a full international-market history. Today, the brand’s stated product story centers on vapor distillation, subsequent filtration, electrolytes for taste, and product-specific pH profiles.

• 2024

  Aluminum cans introduced

  [5]Glaceau Smartwateren.wikipedia.org

  The brand launched 12-ounce aluminum-can packaging.

• 2022

  Zendaya joins the global campaign

  [5]Glaceau Smartwateren.wikipedia.org

  Zendaya became global ambassador and fronted the Smart Solutions: Global Water Challenge campaign.

• 2020

  New flavor combinations and ambassador change

  [5]Glaceau Smartwateren.wikipedia.org

  Four flavor combinations were added, and Gal Gadot succeeded Jennifer Aniston as a major ambassador.

• 2018

  Receives consumer-criticism anti-awards

  [5]Glaceau Smartwateren.wikipedia.org

  Foodwatch Germany and a Dutch consumer organization criticized the product's marketing and pricing.

• 2017

  Flavored variants expand the portfolio

  [5]Glaceau Smartwateren.wikipedia.org

  Green apple, lemon, and berry and kiwi variants were introduced.

• 2016

  Brand ranks among leading U.S. bottled waters

  [5]Glaceau Smartwateren.wikipedia.org

  Smartwater was reported among the five best-selling bottled-water brands in the United States.

• 2008

  Jennifer Aniston becomes global ambassador

  [5]Glaceau Smartwateren.wikipedia.org

  Aniston began a long-running celebrity partnership with the brand.

• 1998

  Name changes to Smart Water

  [5]Glaceau Smartwateren.wikipedia.org

  The product adopted the Smart Water name, which later became the smartwater brand identity.

• 1996

  Brand beginnings

  Coca-Cola's official US materials date the brand's beginnings to 1996, when it combined vapor-distilled water with added electrolytes for taste in a distinctive package.

• 1990

  Product introduced as Glacier Mineral Water

  [5]Glaceau Smartwateren.wikipedia.org

  The United States launch established the product that would later become Smartwater.

• Alkaline product introduced

• Canned format added

Premium hydration focused on vapor-distilled purity, a crisp taste from added electrolytes, and formats for everyday or social occasions. Premium bottled water positioned around vapor distillation, added electrolytes, clean taste, modern packaging and celebrity-led lifestyle marketing.

• Distilled bottled water

  smartwater

  Vapor-distilled water with electrolytes added for taste, sold in bottles and cans. The core product is water processed through vapor distillation and then supplemented with selected electrolyte minerals, including calcium, magnesium and potassium. It is sold in multiple bottle sizes and forms the basis of the brand's premium positioning. The product is marketed primarily for its taste and purified profile rather than as a significant nutritional beverage. The US product page lists bottles in 20, 23.7 and 33.8 fluid-ounce and 1.5-liter sizes.

• Enhanced water

  smartwater alkaline with antioxidant

  An alkaline water option that the brand describes as ionized to a pH of 9.5. Smartwater Alkaline is an enhanced-water variant included in the brand's flagship range. The available reference material identifies the offering but does not provide sufficient detail on its formulation, launch market or current distribution. An alkaline water option that the brand describes as ionized to a pH of 9.5, designed for an active lifestyle and included in the brand's flagship range. The available reference material identifies the offering but does not provide sufficient detail on its formulation, launch market or current distribution.

• Canned water

  smartwater canned water

  Canned water offered in 12-fluid-ounce cans, including an eight-pack. In 2024 Smartwater expanded into 12-ounce aluminum cans, offered individually or in eight-packs. The format gives the brand a non-bottle package for portable consumption and adds a new material and size to its existing packaging portfolio. The available reference does not establish the complete market rollout or whether all variants are available in cans.

• Distilled bottled water · 1990

  smartwater Still

  The core product is water processed through vapor distillation and then supplemented with selected electrolyte minerals, including calcium, magnesium and potassium. It is sold in multiple bottle sizes and forms the basis of the brand's premium positioning. The product is marketed primarily for its taste and purified profile rather than as a significant nutritional beverage.

• Sparkling water

  smartwater Sparkling

  The sparkling line applies carbonation to the Smartwater platform, providing an alternative to still water while retaining the brand's distilled-water and electrolyte-based identity. It extends Smartwater into occasions traditionally served by carbonated water and supports the brand's premium, lifestyle-oriented positioning.

• Flavored water · 2017

  smartwater Flavored

  Flavor extensions have included green apple, lemon, berry and kiwi, followed by combinations such as cucumber lime, strawberry blackberry, pineapple kiwi and watermelon mint. These variants broaden the appeal of the range beyond plain water and use fruit or botanical flavor cues while maintaining the Smartwater package and brand architecture.

• Canned water · 2024

  smartwater Aluminum Cans

  In 2024 Smartwater expanded into 12-ounce aluminum cans. The format gives the brand a non-bottle package for portable consumption and adds a new material and size to its existing packaging portfolio. The available reference does not establish the complete market rollout or whether all variants are available in cans.

• 2018

  Foodwatch criticism and Golden Windbag awards

  Foodwatch Germany awarded Smartwater the Goldener Windbeutel, arguing that the brand presented a scientifically styled distillation process as a meaningful advantage even though it offered no proven nutritional benefit. The organization also criticized the premium price relative to ordinary water. Smartwater received the Dutch Gouden Windei consumer anti-award in the same year. Coca-Cola rejected the criticism and said its labeling followed applicable regulations and that consumers valued the product's taste.

  Source

Read more

• 2022Smart Solutions: Global Water Challenge

  Global

  Zendaya was announced as global ambassador and the face of a campaign addressing the theme of global water challenges, extending Smartwater's communications beyond product attributes into a water-related social theme.

  Outcome. Extended Smartwater's communications beyond product attributes into a water-related social theme.

  Source
• 2020Gal Gadot ambassador campaigns

  Global

  Gal Gadot succeeded Jennifer Aniston as a prominent Smartwater ambassador and represented the brand in subsequent marketing, refreshing the brand's celebrity platform for a new period.

  Outcome. Refreshed the brand's celebrity platform for a new period.

  Source
• 2008Jennifer Aniston global ambassador campaigns

  Global

  Jennifer Aniston became the face of Smartwater in a series of campaigns connecting the brand with celebrity lifestyle, wellness and contemporary culture, establishing a long-running celebrity-led identity for the brand.

  Outcome. Established a long-running celebrity-led identity for the brand.

  Source
• TED Talks India Nayi Soch sponsorship

  India

  Smartwater was launched in India through an association with TED Talks India Nayi Soch, serving as the official sponsor of the property and providing an entertainment and ideas-platform route for Indian market visibility.

  Outcome. Provided an entertainment and ideas-platform route for Indian market visibility.

  Source

• 2024

  Enter 12-ounce aluminum cansProduct launch

  Background

  The established bottled-water brand expanded its packaging formats.

  Action taken

  Smartwater launched 12-ounce aluminum cans.

  Aftermath

  The move extended the brand into canned water packaging; detailed distribution results are not available in the reference material.

  Source

• 2020

  Add four combination flavorsProduct launch

  Background

  Smartwater continued to broaden its flavored-water range.

  Action taken

  The company introduced cucumber lime, strawberry blackberry, pineapple kiwi and watermelon mint.

  Aftermath

  The brand increased its variety of flavored offerings, although market-by-market availability is not specified.

  Source

• 2017

  Launch flavored variantsProduct launch

  Background

  The brand sought to expand beyond unflavored distilled water.

  Action taken

  Smartwater introduced green apple, lemon, and berry and kiwi variants.

  Aftermath

  The portfolio gained flavored options alongside its core still and sparkling products.

  Source

• 1998

  Adopt the Smart Water nameStrategy

  Background

  The product had originally been introduced as Glacier Mineral Water in the United States.

  Action taken

  The brand changed its name to Smart Water, later standardized visually as smartwater.

  Aftermath

  The new name became the foundation of the brand's modern identity and marketing.

  Source

• 2021.12.13

  Reported2021.12.14

  Drinkmate and smartwater announce joint promotion[6]Drinkmate 与 smartwater 宣布联合促销prweb.com

  Drinkmate announced an agreement with The Coca-Cola Company North America Operating Unit for an Amazon-exclusive joint promotion featuring a Drinkmate carbonation unit bundled with smartwater+ flavored water enhancers. The promotion was set to run through January 2022.

Read more

1. 1glacéau smartwater - original products & details | Coca-Cola UScoca-cola.com
2. 2glacéau smartwater products: premium bottled and canned water | Coca-Cola UScoca-cola.com
3. 3Glacéau smartwater - About Us | Coca-Cola UScoca-cola.com
4. 4Discover Coca-Cola® Brands: Sodas, Waters, Juices, and More | Coca-Cola UScoca-cola.com
5. 5Glaceau Smartwateren.wikipedia.org
6. 6Drinkmate 与 smartwater 宣布联合促销prweb.com