Smith Optics

Smith Optics is an outdoor brand whose official store offers sunglasses, goggles, helmets and more, including PhotoChromic lenses that adjust in real time. According to the brand's About Us page, founder Dr. Bob Smith was an orthodontist and skier who, frustrated by fogged-up goggles, used dental tools, glue and foam to create the first-ever anti-fog, double-lens ski goggle, filing the first patent in 1966. The brand describes a heritage of innovation spanning thermo-sealed anti-fog goggles, the Turbofan, the 1984 Roll Off film advance system for moto goggles, the Slider 01 interchangeable lens system for sunglasses, and the I/O goggle with intuitive interchangeable lenses.

Smith Optics traces its origins to founder Dr. Bob Smith, an orthodontist and skier who, frustrated by fogged-up goggles, used dental tools, glue and foam to create the first-ever anti-fog, double-lens ski goggle. He tested them in chest-deep powder, traded them for lift tickets at Alta, and filed the first patent in 1966. The brand describes a heritage of innovation: in the 1960s–70s the modern snow goggle was born with the first thermo-sealed, anti-fog snow goggle; in the 1970s–80s Smith introduced new lens materials and active venting systems with the Turbofan; in 1984 Smith patented the Roll Off film advance system for moto goggles; in the 1990s–2000s Smith invented the first interchangeable lens systems for sunglasses with the Slider 01; and in the 2000s–2010s the I/O goggle became the first snow goggle with intuitive interchangeable lenses.

An outdoor brand built on a heritage of vision innovation, from the first anti-fog ski goggle to modern adaptable lens technologies.

• PhotoChromic lenses

  Lenses that adjust in real time so users don't have to stop and swap mid-pursuit.

• Riptide XL

  Premium frames known on the water, now in a bigger size; priced at $217.00.

• Gift Card

  Gift cards in denominations from $25 to $250, never expire, carry no fees, and are available for electronic delivery within 60 minutes.

1. 1Smith Optics Official Store | Sunglasses, Goggles, Helmets & Moresmithoptics.com
2. 2About Us | Smith Opticssmithoptics.com
3. 3Gift Card | Gift Card | Smith Opticssmithoptics.com
4. 4Riptide XL | Sunglass | Smith Opticssmithoptics.com