Recent events
Recent events tied to this brand in public sources.
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2022
Snap sues USPTO over Spectacles trademark application
Snap sued the US Patent and Trademark Office after the agency rejected its application to trademark “Spectacles”; Snap seeks to overturn the appeal board’s decision.
2022
Zoog and Snap announce partnership to expand Zoog’s AR services
Zoog announced a partnership with Snap that gives Zoog access to Snap’s Camera Kit for its mobile app.
2021
Snap debuts Lens creation tool updates
At its annual Lens Fest event, Snap debuted changes to its Lens creation suite, including tools for integrating media and data and additional augmented-reality features.
2021
Snapchat announces tools to address illicit drug sales
Snapchat announced new features and educational resources intended to help prevent younger users from purchasing illicit drugs on the platform, amid reports that teens had bought fentanyl-laced pills through Snapchat.
2021
Snap announces an in-app drug-safety tool
Snap announced an in-app tool to educate Snapchat users who search for drug-related keywords about drug dangers. The article reports the announcement in the context of counterfeit fentanyl-laced pills and deaths linked to pills purchased from dealers on Snapchat.
2021
Snap announces acquisition of Vertebrae
Snap announced that it was acquiring Vertebrae, whose platform helps brands create and manage 3D versions of products.
2021
Snap acquires Vertebrae
Snap acquired Vertebrae, a provider of 3D and augmented-reality commerce solutions, for an undisclosed sum. Vertebrae's team will continue developing the platform for existing and new clients.
2021
Snap announces new platform features
Snap announced platform features at its Partner Summit, including adding Scan to Snapchat's home screen, upgrading AR try-on services, and rolling out Brand Profiles at scale.
2021
Snap announces acquisition of WaveOptics
Snap confirmed that it was acquiring WaveOptics, which supplied technology used in Spectacles, in a cash-and-stock deal valued at over $500 million. The article reports the acquisition announcement, not its completion.
2021
Snap acquires WaveOptics
Snap acquired U.K.-based WaveOptics for a reported sum of more than $500 million. A Snap spokesperson confirmed the acquisition.
2021
Snap announces Story Studio app launch
Snap announced plans to launch Story Studio, a standalone iOS app with editing tools for creating Stories and options to share them to Snapchat and other platforms. The app was planned to launch later in 2021.
2021
Snap unveils Spectacles augmented-reality glasses for developers
Snap announced Spectacles, augmented-reality glasses initially offered to a limited group of developers and creators who use Snapchat.
2021
Snap announces augmented-reality shopping tools
Snap announced augmented-reality tools that let users scan clothing for similar-item recommendations and virtually try on clothing and accessories in Snapchat.
2021
Snap launches Spotlight across MENA
Snap Inc. launched its Spotlight entertainment platform throughout the Middle East and North Africa, with an incentive program paying users based on engagement with their content.
2021
Appeals court allows lawsuit against Snap to proceed
A federal appeals court ruled that the parents of three young men killed in a car crash may sue Snap over allegations that Snapchat's speed filter enticed young people to drive at high speeds. The ruling addressed whether Section 230 immunity applied; it did not determine Snap's liability.
2021
Snap acquired Pixel8earth
Snap confirmed that it acquired Pixel8earth, a company developing 3D mapping technology, for $7.6 million. Four Pixel8earth employees are joining Snap to work on map product development.
2021
Snap reports plans for a Snapchat shopping recommendation feature
Snap was reported to be planning a Snapchat feature that would recommend clothes for purchase based on photos users upload. The company planned to announce the e-commerce initiative at its developer conference in late May; the feature had not yet launched.
2021
Snap acquires Fit Analytics
Snap acquired Fit Analytics, a Berlin company that helps consumers choose clothing sizes for online shopping. The companies did not disclose the size of the deal.
2021
Snap and Moj partner to integrate Camera Kit
Snap partnered with ShareChat’s Moj app to integrate Snap’s Camera Kit into Moj, enabling Moj creators to use Snap AR technology in the app.
2021
Snap permanently terminates Donald Trump's Snapchat account
Snap said it permanently terminated Donald Trump's Snapchat account, citing public safety and his attempts to spread misinformation, hate speech, and incite violence, which it said violated its guidelines.