Softex
Softex is a Greek paper-products company known for manufacturing paper towels and napkins.
Last updated August 31, 2026
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Overview
Softex, formally identified as Softex S.A., is a Greek paper-products company associated with the manufacture of paper towels and napkins. The company is headquartered in the Athens metropolitan area, at the Acteon Building on Irinis Street in Neo Faliro, west of central Athens. Its production network historically included two factories, one in Athens and another in Drama, reflecting a manufacturing footprint serving the Greek market. The company’s early ownership is associated with Apostolos Nikolaidis, identified in reference material as Softex’s first owner. Beyond that early ownership detail, publicly available information in the supplied sources does not establish a complete founding chronology, current ownership structure, corporate group, or present operating status. The company has nonetheless been documented as an established participant in Greece’s household paper-products sector, with products centered on absorbent and disposable paper goods rather than on a broad consumer-goods portfolio. A major turning point in Softex’s history occurred in August 1994, when a fire destroyed its machinery, factory building, and shipping center. The incident materially disrupted normal manufacturing and distribution operations. Rather than ending the business, the company continued operating from alternative premises while reconstruction took place. The rebuilt factory incorporated fireproof technology, indicating that the post-fire recovery included a significant change in facility design and safety engineering. Softex’s known product scope consists primarily of paper towels and napkins. The available reference material does not provide a detailed list of named product ranges, pack formats, retail channels, advertising campaigns, financial results, or current market share. It also does not document a verified website, stock-market listing, executive roster, or later corporate transactions. Accordingly, Softex is best described on the available evidence as a Greek household paper manufacturer and brand with a documented Athens-and-Drama production history and a notable 1994 factory fire followed by reconstruction.
History
Softex is a Greek paper-products company whose documented business centers on paper towels and napkins. The company is identified as Softex S.A. and has been associated with manufacturing facilities in Athens and Drama. Its headquarters are described as being in the Acteon Building on Irinis Street in Neo Faliro, an area west of central Athens. The available historical record identifies Apostolos Nikolaidis as the company’s first owner. It does not provide a verified founding year or a full account of the company’s early development, ownership changes, brand architecture, or commercial expansion. The documented product activity places Softex within Greece’s household and sanitary paper sector, producing disposable paper goods for everyday use. Softex experienced a severe operational crisis in August 1994, when a fire destroyed its machines, its factory building, and its shipping center. The damage affected both manufacturing capacity and the infrastructure used to dispatch products. The company did not immediately cease operations; instead, it continued working from other premises during the rebuilding period. The reconstructed factory was designed using fireproof technology, making the disaster a significant point in Softex’s industrial history and facility strategy. The surviving reference material does not establish how long the reconstruction lasted, the cost of the damage, the number of employees affected, or the company’s subsequent production volumes. It also does not confirm present-day ownership, management, corporate affiliation, financial performance, or whether the original operating structure remains active. An external reference to the Bolton Group webpage appears alongside the available article material, but the supplied evidence does not establish a sufficiently specific ownership relationship to record Bolton Group as Softex’s parent or owner. On the available evidence, Softex should be understood as a Greek manufacturer and brand of household paper products, with paper towels and napkins as its principal documented categories. Its most clearly recorded historical event is the 1994 fire and the subsequent rebuilding of its factory with fire-resistant design features.
- 1994
Fire destroys Softex facilities
[1]A fire in August destroyed the company’s machinery, factory building, and shipping center, forcing Softex to use alternative premises while reconstruction was undertaken.
Factory rebuilt with fireproof technology
[1]Following the 1994 fire, Softex rebuilt its factory using fireproof technology. The available source does not specify the completion year.
Products and positioning
A Greek household paper-products manufacturer focused on practical disposable paper goods, particularly paper towels and napkins.
Household paper products
Paper towels
Paper towels are one of Softex’s documented core product categories. The available material identifies the category but does not provide verified information about specific sub-brands, sheet formats, performance claims, packaging, or current availability.
Household paper products
Paper napkins
Paper napkins are the other principal product category associated with Softex. The supplied sources do not identify particular ranges, designs, pack sizes, distribution channels, or current product status.
Brand decisions
- Post-fire reconstruction using fireproof technologyOther
Background
The company’s original machinery, building, and shipping center were destroyed by a fire in August 1994.
Action taken
Softex operated from alternative premises while rebuilding its factory with fireproof technology.
Aftermath
The reconstruction allowed the company to continue its operations, although the available source does not provide details about the timetable, cost, or later production performance.
Sources1 sources
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