American women's underwear brand
Last updated November 4, 2026
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Overview
Soma is an American women's underwear brand offering comfortable and stylish bras, panties, sleepwear, and loungewear. The brand focuses on comfort and fit.
Products and positioning
A mid-to-high-end women's lingerie brand emphasizing comfort and style
Recent events
SOMA appoints Moore & Moore as U.S. sales agent[1]
SOMA North America enlisted Moore & Moore Printing Solutions as a sales agent in the United States to represent SOMA printing presses, slitter/rewinders, laminators, and mounting machines.
Reported
Soma announces a brand refresh[2]
Soma announced a brand refresh that evolves its logo and marketing campaign and introduces the tagline “It Starts Within.”
Reported
Soma announces new product collections[2]
Soma announced new product offerings, including the Soma WKND loungewear collection, Embraceable Signature Lace, Soma Sensual sleepwear and lingerie, and Enbliss Soft Stretch panties.
- Unconfirmed
SOMA appoints global sales and marketing director[3]
SOMA announced that Stefano Squarcina was appointed its new Global Sales and Marketing Director, responsible for sales strategy and growing international sales.
Sources3 sources
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