Some Grub

Some Grub is a British dog food and treats brand that makes complete, cold-pressed adult dog food and soft-baked treats using insect protein as the sole animal protein. The company positions itself around gut health and allergy-friendly feeding: its recipes are described as naturally hypoallergenic and free from the four most commonly reported canine food allergens — chicken, beef, lamb and dairy — with insect protein offered as a novel alternative. Everything is made in the UK and sold primarily through the brand's own website, with single treat pouches also stocked by retailers including Co-op. The range is deliberately compact. The core product is a complete, cold-pressed food for adult dogs sold in 1.5kg, 3kg and 6kg sizes, priced from £16.99 for a 1.5kg one-off. Alongside it sits a bundle combining 1.5kg of food with three 100g treat pouches. The treat line is built around three functional recipes — Calming (carob & orange with valerian root, chamomile and lavender), Joint Care (peanut & cashew with glucosamine, minerals and omega-3-rich linseed) and Fresh Breath (berry & banana) — each sold in packs of three or six 100g pouches at £9.99 for three. The brand markets these as complementary everyday treats rather than medicines, and explicitly directs owners with genuine anxiety or joint concerns to their vet. Some Grub was founded by Ben, a former journalist who covered food startups and who has written publicly about his own long struggle with gut health. His stated motivation was that dogs remain stuck in the ultra-processed food system humans have spent years moving away from, and that there is no 'free-from aisle' for dogs. The brand therefore leans heavily on education and transparency, publishing guides and explaining its ingredient choices rather than relying purely on conventional pet-food marketing. Commercially, Some Grub is a small, privately held direct-to-consumer business rather than a mass-market pet food manufacturer. It competes in the fast-growing insect-protein and 'gentle' pet nutrition niche in the UK, where it differentiates through a single novel protein, human-grade ingredients, UK manufacturing, free UK delivery over £30 and a 30-day money-back guarantee. Customer reviews cited on its own site average 4.65 out of 5 across 279 reviews.

Some Grub was founded by Ben, a former journalist who spent much of his career interviewing food startup founders challenging large manufacturers on ingredients, processing and honesty. In his own account of the brand's origins, he describes years of struggling with his own gut health and encountering misinformation, conflicting advice and products sold by people who did not understand the problem. What helped him, he says, was not a miracle product but understanding his triggers and cutting out ultra-processed food. That experience shaped the brand's founding insight. Watching the human free-from aisle grow from a single shelf into a movement, Ben turned his attention to what he was feeding his dog and concluded that dogs remain stuck in the same ultra-processed food system humans had spent two decades climbing out of. The symptoms he observed in dogs — itchy skin, upset stomachs, poor digestion — were, in his framing, managed rather than understood, and there was no equivalent free-from aisle for dogs. Some Grub was built to fill that gap. The company developed hypoallergenic dog food and treats using insect protein as a single novel protein, deliberately free from the four most common canine food allergens, and manufactured in the UK. The product architecture reflects the founding thesis: a complete cold-pressed adult food as the everyday staple, supported by functional soft-baked treats that use the same insect protein base so that rewards do not reintroduce chicken or beef. The brand also carries its founder's journalistic instincts into its marketing. Rather than relying solely on conventional pet food claims, Some Grub publishes guides and explanatory content aimed at owners of itchy or uncomfortable dogs, positioning itself against what it characterises as guesswork and marketing dressed up as advice. Its website states a 30-day money-back guarantee, free UK delivery over £30, and cites an average rating of 4.65 out of 5 from 279 reviews across the range. Single treat pouches are distributed through stockists including Co-op, while multi-packs are sold online. As of the available evidence, Some Grub operates as a small, privately held British direct-to-consumer brand in the emerging insect-protein pet nutrition category. No founding year, headquarters address, parent company or external investment has been disclosed in the supplied sources.

• Some Grub founded by Ben, a former journalist, to make hypoallergenic insect-protein dog food and treats in the UK.

• Complete cold-pressed adult dog food launched in 1.5kg, 3kg and 6kg sizes, priced from £16.99 for 1.5kg.

• Soft-baked treat range launched with Calming, Joint Care and Fresh Breath recipes at £9.99 for three 100g pouches.

• Single treat pouches made available through stockists including Co-op.

Hypoallergenic, gut-friendly dog food and treats made in the UK with insect protein as a single novel protein, free from the most common canine food allergens; sold direct-to-consumer with an education-led, transparency-focused brand voice.

• Everyday dinner — complete cold-pressed adult dog food

  Complete, cold-pressed food for adult dogs made with insect protein; available in 1.5kg, 3kg and 6kg; £16.99 for 1.5kg one-off.

• The whole gang bundle

  1.5kg food plus three 100g treat pouches; £22.99 one-off versus £31.96 separately, saving £8.97.

• Calming Dog Treats — Carob & Orange

  Soft-baked treats with carob, orange and a relaxing botanical blend of valerian root, chamomile and lavender; 100 bites per pouch; 3 pouches £9.99, 6 pouches £18.95.

• Joint Care Dog Treats — Peanut & Cashew

  Soft-baked treats with peanut, cashew, glucosamine, minerals and omega-3-rich linseed for joint support; 3 pouches £9.99, 6 pouches £18.95.

• Fresh Breath Dog Treats — Berry & Banana

  Soft-baked treats from 8 weeks; 3 × 100g pouches at £9.99.

1. 1Some Grub - Gut-Friendly Dog Food & Treatssomegrub.co.uk
2. 2About Ben, Some Grub's Founder and Editorsomegrub.co.uk
3. 3Calming Dog Treats | Carob & Orange | Some Grubsomegrub.co.uk
4. 4Joint Care Dog Treats | Peanut & Cashew | Some Grubsomegrub.co.uk
5. 5Some Grubwikidata.org