Something Special
A blended Scotch whisky brand created in 1912 and owned by Chivas Brothers, part of the Pernod Ricard group.
Last updated August 25, 2026
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Overview
Something Special is a blended Scotch whisky brand with origins in 1912, when it was created by Hill Thompson and Co. The brand belongs to Chivas Brothers, the Scotch whisky business of Pernod Ricard. Its blend is described as combining 35 malt whiskies, with the component whiskies associated with the Speyside and Islay regions. The whiskies are matured in American and European oak casks before being brought together as a blended Scotch whisky. This production profile places Something Special within the premium blended Scotch segment rather than the single-malt category. The brand has particular commercial importance in South America, where it is described as the best-selling premium whisky. Available reference material does not identify a standalone corporate headquarters, current brand executives, a dedicated official website, detailed product extensions, or a complete chronology of ownership and marketing activity. Accordingly, the documented identity of Something Special is principally that of a long-established Scotch whisky label within the Chivas Brothers and Pernod Ricard portfolio.
History
Something Special was created in 1912 by Hill Thompson and Co. The brand's documented heritage therefore begins in the early twentieth century, during a period when blended Scotch whisky was becoming an important format for international distribution. Rather than being presented as a single distillery expression, Something Special was developed as a blend of malt whiskies. The available description identifies 35 malts in the blend and associates them with two prominent Scotch whisky-producing areas: Speyside and Islay. These regions are known for contrasting whisky styles, and their inclusion gives the blend a geographic and stylistic foundation spanning different parts of Scotland. Maturation in American and European oak casks is also part of the stated production profile. The cask program contributes to the character of the component whiskies before blending and helps distinguish the brand's production identity from an unaged or purely grain-based spirit. Over time, Something Special became part of the Chivas Brothers portfolio. Chivas Brothers operates as a subsidiary of Pernod Ricard, placing the brand within one of the major international spirits groups. The brand's strongest documented market position is in South America, where it is described as the most sold premium whisky. This regional prominence is a significant part of its commercial history, although the available reference does not provide country-level sales figures, launch dates, or detailed distribution milestones. Publicly available material supplied for this entry also does not establish the dates of the brand's transfer into Chivas Brothers or Pernod Ricard ownership, identify current managers, or document specific advertising campaigns and controversies. The known history is therefore centered on its 1912 creation, its blended-whisky formulation, its Scotch regional components and cask maturation, and its subsequent place in the Chivas Brothers portfolio.
- 1912
Brand created
[1]Hill Thompson and Co created Something Special as a Scotch whisky brand.
Joined the Chivas Brothers portfolio
[1]Something Special became part of Chivas Brothers, the Pernod Ricard subsidiary responsible for the brand.
Established a leading South American position
[1]The brand is described as the most sold premium whisky in South America.
Products and positioning
Premium blended Scotch whisky with a long-established heritage and a strong commercial presence in South America.
Blended Scotch whisky · 1912
Something Special blended Scotch whisky
The core Something Special expression is a blended Scotch whisky made from 35 malt whiskies associated with Speyside and Islay. The component whiskies are matured in American and European oak casks before blending. The available reference identifies this blended Scotch as the brand's principal offering but does not document a broader range of variants, age statements, bottle sizes, or limited editions.
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