Recent events
Recent events tied to this brand in public sources.
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2026
Sony launches Pulse Elevate, first PlayStation-brand wireless speaker
Sony announced the Pulse Elevate wireless speaker, the first wireless speaker under the PlayStation brand, featuring a detachable base, up to 12 hours of battery life, and low-latency audio for desktop gaming. It will go on sale globally on November 12, 2026 at a suggested retail price of $219.99, with a Pure White version limited to select markets including the US, UK, France and Germany.
2026
Sony unveils Xperia 10 VIII
Sony unveiled the Xperia 10 VIII smartphone, featuring a 6.1-inch OLED screen and a dual-camera system. It is priced at RM2,999.
2026
Sony announces LYTIA 720 image sensor
Sony announced the LYTIA 720 mobile image sensor and said mass production and shipments were planned for early November 2026.
2026
Sony launches LYTIA 720 image sensor
Sony launched the LYTIA 720 smartphone image sensor on October 28, 2026. The sensor is designed for high-end smartphone main cameras and supports 4K 60fps HDR video recording.
2026
Sony opens a store at K11 Musea
Sony opened a new store at K11 Musea in Tsim Sha Tsui, offering products across digital imaging, personal audio, mobile communications, home entertainment and PlayStation.
2026
JD.com launches a service standard for 100-inch TVs
JD.com and industry organizations and television brand partners jointly launched a service standard for 100-inch TVs, setting goals for accurate surveys, on-time delivery and installation, and service quality, and offering free delivery and installation at home.
2026
Sony discontinues its last standalone 4K Blu-ray player in Japan
Sony Japan marked the UBP-X700/K as discontinued, leaving the company no longer selling new standalone Blu-ray players in Japan.
2026
Sony releases PS5 firmware update 26.07-14.20.00
Sony released PS5 firmware update 26.07-14.20.00. Its patch notes say it improved messages and usability on some screens.
2026
Sony acquires live-action rights to D'Orc
Sony acquired the live-action rights to the D'Orc comic series; creator Brett Bean is set to adapt it for the screen.
2026
Sony introduces the WM1ZM3 Walkman
Sony introduced the WM1ZM3, a new Walkman music player that the article says is available through Sony's website for $5,899.99.
2026
Sony upgrades premium Walkman models
Sony's premium NW-WM1ZM3 and NW-WM1AM3 Walkman models have been substantially overhauled and upgraded.
2026
Sony launches three high-end Walkman players with U.S. prices from $1,899.99 to $5,899
Sony introduced three new high-end Walkman digital audio players, its first new Walkman models in several years, with U.S. suggested retail prices ranging from $1,899.99 to $5,899. The lineup includes the mid-range NW-WM1AM3 ($2,999.99) and the gold-plated flagship NW-WM1ZM3 ($5,899), both with 5.5-inch 1080p screens that are slightly larger and clearer than the 2022 predecessors, plus the NW-ZX900. All three carry an upgraded DSD Remastering Engine and AI-based DSEE Ultimate audio upscaling, with local MP3 playback of up to 35-40 hours. The report notes that comparable hi-fi players are priced considerably lower.
2026
Sony launches ECM-W5 wireless microphone system, its first with 32-bit float Hi-Res audio
Sony officially launched the ECM-W5 wireless microphone system, the brand's first wireless monitoring microphone supporting 32-bit float and Hi-Res high-resolution audio, priced at 2,799 yuan, with sales starting in early November 2026, targeting video creators and vloggers. The kit includes two transmitters and one receiver, which can also be purchased separately (receiver ECM-W5R at 1,099 yuan, transmitter ECM-W5T at 899 yuan).
2026
Sony unveils limited edition Gran Turismo 30th anniversary PS5 DualSense controller
Sony, announcing on the PlayStation Blog alongside Polyphony Digital, unveiled a limited edition Gran Turismo DualSense controller for PS5 celebrating the franchise's 30th anniversary, in alignment with Gran Turismo 7's Spec IV Part 1 update. Pre-orders open on 22 October at £74.99, £10 more than a standard DualSense. The design features racing stripes, motorsport-inspired graphics and a carbon-fibre-looking front plate, referencing the GT40 livery from the Gran Turismo 4 cover vehicle; reported reactions to the design have been mixed.
2026
Sony launches Eclipsa Audio-certified smartphone microphone ECM-AX10 in Taiwan
Sony launched the ECM-AX10, described as the world's first Eclipsa Audio-certified smartphone microphone, in Taiwan on October 13, 2026. The lightweight USB-C microphone has four built-in omnidirectional microphones and Sony's spatial audio processing technology, offers three recording modes including an Ambisonics mode that outputs Eclipsa Audio format, and works with the dedicated Spatial Audio Video Tool app. Its sound tuning was developed with input from Sony PCL sound engineers.
2026
Sony launches QSSR AI image quality enhancement technology for standard PS5
Sony recently introduced QSSR, an AI-driven image quality enhancement technology for the standard PS5, built on the same technical lineage as the PSSR technology in the PS5 Pro and adapted for the hardware. Industry technical analysts note that QSSR's rollout to already-released games faces challenges centered on software development kit (SDK) compatibility, with no clear indication yet that it supports older SDK versions.
2026
Sony unveils ECM-AX10 smartphone microphone, world's first certified for Eclipsa Audio
Sony announced on October 9, 2026 that it would launch the ECM-AX10 smartphone microphone on October 23, describing it as the world's first microphone certified for the Eclipsa Audio spatial audio format. The USB-C device uses a newly developed spherical module with four omnidirectional microphone units and supports Ambisonics, binaural and stereo recording via the dedicated Spatial Audio Video Tool app, with iOS and Android support planned and 4K recording planned for December 2026 or later. It has no fixed manufacturer-set retail price (open pricing), with an estimated market price of around 30,000 yen ($190).
2026
Sony launches ECM-AX10 spatial audio microphone for smartphones
On Oct. 8, 2026, Sony introduced the ECM-AX10, a $249.99 spatial audio microphone for smartphones that plugs in via USB-C, featuring four omnidirectional microphone capsules and three recording modes. It is available for preorder and, per Sony, is the first Eclipsa Audio-certified microphone for smartphones.
2026
Sony and Universal Music Group file new copyright lawsuit against Suno over v6 model
Sony and Universal Music Group filed another lawsuit against AI music company Suno, alleging that its new v6 model continues to infringe their copyrights. The labels claim the v6 model was trained on user outputs from previous models that were themselves trained on unlicensed music ripped from YouTube and other sources, accusing Suno of 'model laundering,' and further allege Suno used distillation to replicate results of earlier infringing 'teacher' models. Suno said v6 was trained on licensed content, user community interactions and creations, and its team's accumulated learnings.
2026
Sony ECM-AX10 certification approved by Eclipsa Audio secretariat
The ECM-AX10's certification for the Eclipsa Audio spatial audio format was approved by the Eclipsa Audio secretariat on September 15, 2026, making it the first microphone certified for the open-source format, which is based on the royalty-free IAMF standard licensed by the Alliance for Open Media.