SpotCom

SpotCom is a German business-to-business audio and radio advertising marketer (Audiovermarkter) based in Munich. It positions itself as the strategic B2B audio marketer for national and regional campaigns, turning media budgets into measurable brand success through data-driven audio schedules. Rather than operating its own radio stations, SpotCom acts as the sales house that connects agencies and advertisers with the audio brands of the ANTENNE BAYERN GROUP. The portfolio SpotCom sells includes ANTENNE BAYERN, described as Germany's most-reach private radio station; ROCK ANTENNE, a rock radio network broadcasting via DAB+ across Germany, Austria and parts of Switzerland; OLDIE ANTENNE, which plays 80s, 90s and classic oldies; and Hitradio antenne 1 in Bavaria. For each of these brands SpotCom provides rate cards, reach data and booking conditions, and develops cross-media campaigns that run OnAir, online and OffAir. SpotCom's service model is built around 360-degree audio concepts. Working to a client's target and budget specifications, the team develops tailored radio and audio campaigns as well as cross-media solutions spanning classic spots, infomercials, sponsorships and individual special advertising formats. The company emphasizes data-driven planning and measurable outcomes, and presents itself as a competent partner for both agencies and advertisers around radio and audio. SpotCom is part of the ANTENNE BAYERN GROUP, the Munich-based broadcasting group behind the ANTENNE BAYERN family of stations. Its sales team is led by a Director Sales and includes sales development and sales manager roles, with contact details published on the company's website. The company's marketing language stresses that audiences never stop listening, and therefore advertising on radio should not either. Because SpotCom is a sales and marketing organization rather than a program producer, its public identity is closely tied to the stations it represents. Its website functions both as a corporate presence and as a portfolio hub, with dedicated pages for each station brand that carry current reach figures, 2026 rate cards and booking terms. This makes SpotCom a key commercial interface between the ANTENNE BAYERN GROUP's audio brands and the German advertising market.

SpotCom operates as the audio marketing arm of the ANTENNE BAYERN GROUP, the Munich-based broadcasting group behind ANTENNE BAYERN and its sister stations. Its role is to market advertising inventory across the group's radio and audio brands to agencies and advertisers in Germany and beyond. The group's flagship station, ANTENNE BAYERN, is described as Germany's most-reach private radio station, reaching over 4 million people per day and around 758,000 people in an average hour. SpotCom sells advertising across this station's DAB+, FM, online and cable distribution, offering classic spots, infomercials, sponsorships and individual special advertising formats. ROCK ANTENNE, another brand in the SpotCom portfolio, has been on air for more than 20 years and has grown into a rock radio network distributed via DAB+ across Germany, Austria and parts of Switzerland, with additional FM frequencies in selected rock regions. Its digital audio offering counts around 5.22 million sessions per month, and its daily reach in Germany is reported at over 2.949 million listeners, with 448,000 in an average hour. OLDIE ANTENNE, which plays 80s, 90s and classic oldies, began as the web radio station "ANTENNE BAYERN Oldies but Goldies." It launched via DAB+ in four German federal states in 2022 and became nationwide on DAB+ on 31 July 2023. On 1 June 2024 it expanded reception to satellite across Europe and numerous German cable networks. It is described as the number one oldies-based DAB+ station with ma reporting. Hitradio antenne 1 in Bavaria completes the portfolio marketed by SpotCom. Across all these brands, SpotCom develops cross-media campaigns that run OnAir, online and OffAir, positioning itself as a 360-degree audio partner. The company publishes current rate cards, reach data and booking conditions for each station, and its sales team handles client inquiries from its Munich base.

• 2024

  OLDIE ANTENNE expands reception to satellite across Europe and numerous German cable networks on 1 June 2024.

• 2023

  OLDIE ANTENNE becomes nationwide on DAB+ on 31 July 2023.

• 2022

  OLDIE ANTENNE launches via DAB+ in four German federal states.

Strategic B2B audio marketer for national and regional campaigns, turning media budgets into measurable brand success through data-driven audio schedules.

• Radio advertising spots

  Classic radio spots booked across the ANTENNE BAYERN GROUP stations.

• Cross-media campaigns

  Campaigns running OnAir, online and OffAir for integrated reach.

• Sponsorships

  Sponsorship packages tied to station programming and events.

• Infomercials

  Longer-form advertising formats on the group's stations.

• Special advertising formats

  Individual, tailored advertising formats for advertisers.

1. 1Werbung im Radio buchen | Audiovermarktung | SpotComspotcom.de
2. 2Radio-Werbung auf ROCK ANTENNE Deutschland schalten | SpotComspotcom.de
3. 3Radio-Werbung auf OLDIE ANTENNE schalten | SpotComspotcom.de
4. 4Radio-Werbung auf ANTENNE BAYERN schalten | SpotComspotcom.de
5. 5SpotComwikidata.org