Squirrel Media

Squirrel Media is a Spanish communications and media group operating across audiovisual production, film and television distribution, thematic television channels, digital and over-the-top services, and advertising. The company is associated with Squirrel Capital, the holding company founded by Pablo Pereiro Lage in 2003, and represents the expansion of that group from communications and professional services into a broader media platform. The company’s corporate history is closely connected with Vértice 360, an audiovisual production and distribution business created in 2006 from assets including Telson, Videoreport, Manga Films, Telespan and Notro Films. Vértice 360 experienced financial difficulties and entered insolvency proceedings. Squirrel Capital acquired a 25% stake in 2016 and subsequently supported a restructuring that brought the business out of bankruptcy within roughly a year. The company later returned to the stock market and resumed commercial activity, including film-distribution agreements with Spanish and international producers. The group broadened its media portfolio during the late 2010s. In 2019 it added thematic television properties such as Nautical Channel, Horse TV and Class TV. In September 2021, Vértice 360 adopted the Squirrel Media name and its Madrid Stock Exchange ticker changed to SQRL. The rebranding accompanied a wider build-out of production, distribution and digital-media capabilities. Among the businesses and assets associated with this expansion were Grupo Ganga, known for the long-running Spanish television series Cuéntame cómo pasó; La Comercial, producer of Madrileños por el mundo; BF Distribution, a film distributor focused on Latin America; and CanalDeporte, an over-the-top sports platform. Squirrel Capital also initiated the acquisition of Mondo TV Studios. Advertising became a more explicit part of the group’s scope through the 2024 acquisition of IKI Group, a Spanish advertising group. That year Squirrel Media also acquired Design Thinking Sweden and The Hook, adding further creative, strategic and communications capabilities. Its distribution operations continue to include properties released under the Vértice 360 label, linking the current Squirrel Media identity with the company’s earlier corporate and catalog history. Squirrel Media is therefore positioned as a diversified communications platform rather than a single-format broadcaster or conventional advertising agency. Its activities span content creation, audiovisual rights, television channels, film distribution, digital sports services and marketing communications. The available reference material does not establish a complete current list of subsidiaries, geographic revenues, management structure or individual product brands, so those details remain limited in this entry.

Squirrel Media’s development is linked to Squirrel Capital, a Spanish holding company established by Pablo Pereiro Lage in September 2003 with interests in communications, real estate and professional services. Squirrel Capital entered Italy in 2013 through Best Option Media Italia and Best Option Products Italia, marking an early step beyond its Spanish base. The group’s most significant media transformation began in 2016, when Squirrel Capital acquired a 25% stake in Vértice 360. Vértice 360 had been established in October 2006 from the audiovisual assets of Telson and included businesses such as Videoreport, Manga Films, Telespan and Notro Films. The company was in insolvency proceedings when Squirrel Capital invested. Following a restructuring, Vértice 360 exited bankruptcy within about a year, returned to stock-market listing and signed distribution agreements with national and international film producers. During 2019, the group added thematic television channels, including Nautical Channel, Horse TV and Class TV. These additions extended the business beyond production and film distribution into specialist television content. In September 2021, Vértice 360 was rebranded Squirrel Media, and the listed company’s Madrid Stock Exchange ticker became SQRL. The change signaled an effort to present the business as a broader communications and media group rather than solely as the successor to Vértice 360. The 2021 expansion included production company Grupo Ganga, recognized for Cuéntame cómo pasó; La Comercial, associated with Madrileños por el mundo; BF Distribution, a Latin American film distributor; and CanalDeporte, an OTT sports platform. Squirrel Capital also began the acquisition process for Mondo TV Studios. These moves increased the group’s exposure to scripted and unscripted production, international distribution and direct-to-consumer digital media. In 2024, Squirrel Media continued diversifying into advertising and creative communications. It acquired Spanish advertising group IKI Group, followed by Design Thinking Sweden and The Hook during the same year. The company’s distribution activity still includes releases and catalog properties using the Vértice 360 label, preserving continuity with its pre-rebranding business. The available source material does not provide enough information to describe subsequent ownership changes, detailed financial performance, current executive committees or the full operating structure.

• 2024

  Expansion into advertising and creative services

  [1]Squirrel Capitalen.wikipedia.org

  Squirrel Media acquired IKI Group, Design Thinking Sweden and The Hook.

• 2021

  Vértice 360 became Squirrel Media

  [1]Squirrel Capitalen.wikipedia.org

  The company changed its corporate brand to Squirrel Media and adopted the SQRL ticker in Madrid.

• 2019

  Thematic television expansion

  [1]Squirrel Capitalen.wikipedia.org

  The group added Nautical Channel, Horse TV and Class TV to its media portfolio.

• 2017

  Vértice 360 completed a restructuring

  [1]Squirrel Capitalen.wikipedia.org

  The company emerged from bankruptcy proceedings, returned to the stock market and resumed distribution agreements.

• 2016

  Squirrel Capital invested in Vértice 360

  [1]Squirrel Capitalen.wikipedia.org

  Squirrel Capital acquired a 25% stake in Vértice 360 during the company’s insolvency proceedings.

• 2006

  Vértice 360 was established

  [1]Squirrel Capitalen.wikipedia.org

  Vértice 360 was formed from audiovisual assets associated with Telson, including production and distribution businesses.

A diversified Spanish communications group combining audiovisual content production and distribution with television, digital platforms and advertising services.

• Media production

  Audiovisual production

  Squirrel Media’s production activities cover television and other audiovisual content through businesses associated with its media portfolio, including Grupo Ganga. The production side complements the group’s distribution and channel operations.

• Film and television distribution · 2006

  Vértice 360 distribution catalog

  The Vértice 360 label remains associated with Squirrel Media’s distribution activity. The catalog and related agreements cover releases from Spanish and international producers and connect the current company with the earlier Vértice 360 business.

• Television · 2019

  Thematic television channels

  The group has managed specialist television properties including Nautical Channel, Horse TV and Class TV, giving it exposure to focused-interest programming alongside general audiovisual production and distribution.

• OTT and digital sports media · 2021

  CanalDeporte

  CanalDeporte is an over-the-top sports platform associated with Squirrel Media’s expansion into digital distribution and direct-to-consumer audiovisual services.

• Advertising services · 2024

  Advertising and creative communications

  Following the acquisition of IKI Group, Design Thinking Sweden and The Hook in 2024, Squirrel Media expanded its offering into advertising, marketing communications and creative or design-oriented services.

• 2024

  Expansion into advertising and creative servicesM&A

  Background

  Squirrel Media sought to broaden its communications business beyond audiovisual content and distribution.

  Action taken

  The company acquired IKI Group, Design Thinking Sweden and The Hook.

  Aftermath

  These transactions expanded its presence in advertising, design thinking and creative communications.

  Source

• 2021

  Rebranding as Squirrel MediaStrategy

  Background

  The business had expanded beyond its original Vértice 360 audiovisual identity into television, production, distribution and digital media.

  Action taken

  Vértice 360 adopted the Squirrel Media name and changed its Madrid Stock Exchange ticker to SQRL.

  Aftermath

  The rebrand established a group-wide identity for the broader communications and media portfolio.

  Source

• 2016

  Investment in Vértice 360M&A

  Background

  Vértice 360 was in insolvency proceedings and held a portfolio of audiovisual production and distribution assets.

  Action taken

  Squirrel Capital acquired a 25% stake and supported the subsequent restructuring of the business.

  Aftermath

  The company reportedly exited bankruptcy within about a year, returned to the stock market and resumed distribution agreements.

  Source

1. 1Squirrel Capitalen.wikipedia.org