St. Louis Cardinals

The St. Louis Cardinals are a professional baseball franchise based in St. Louis, Missouri, competing in Major League Baseball's National League Central division. The club traces its roots to the American Association in the 1880s and joined the National League in the 1890s, making it one of the oldest continuously operating professional sports brands in the United States. The team is popularly known as the 'Redbirds' for its cardinal-red uniforms and the iconic pair of cardinals perched on a bat in its logo. The Cardinals' commercial identity is inseparable from their home ballpark, Busch Stadium, and from a fan culture that consistently ranks among the strongest in baseball. The franchise markets tickets, merchandise, broadcasting and hospitality under the Cardinals name, and its regional sports network presence and licensed apparel make it a year-round consumer brand in the St. Louis region and beyond. The club has won numerous National League pennants and World Series titles, with championship eras spanning the 1920s, 1930s, 1940s, 1960s, 1980s, 2000s and 2010s. Ownership has been stable in recent decades: the DeWitt family has led the club since the mid-1990s, and the franchise is privately held rather than publicly traded. The Cardinals operate as a business within MLB's collective structures, sharing national broadcast and licensing revenue while building local revenue through attendance, sponsorships and team-owned media. The brand positions itself around tradition, civic pride and 'Cardinal Way' player development, and it remains one of the most recognizable names in North American sport.

The St. Louis Cardinals' origins lie in the American Association club formed in St. Louis in the 1880s; the franchise moved into the National League in the 1890s and has operated continuously since, making it one of baseball's oldest brands. Early decades were modest, but the club's identity crystallized around the cardinal-red uniforms and the 'Redbirds' nickname, and the pair of cardinals on a bat became one of the sport's most recognizable logos. The franchise's first great championship era arrived in the 1920s under manager Branch Rickey, whose farm-system innovations helped build a perennial contender and delivered the club's first modern World Series titles. The 1930s 'Gashouse Gang' added another colorful championship chapter, and the 1940s brought further pennants behind stars such as Stan Musial, whose long career made him the face of the brand. Postwar decades saw continued success, including World Series titles in the 1960s with players like Bob Gibson and Lou Brock, and again in the 1980s under Whitey Herzog's speed-and-defense style. In the 1990s the DeWitt family took control of the club, and a new downtown ballpark, Busch Stadium, opened in 2006, anchoring the brand in a revitalized St. Louis waterfront district. The 2000s and 2010s were another golden age: the Cardinals won World Series titles in 2006 and 2011 and reached the postseason repeatedly, building a reputation for player development and sustained competitiveness. The club markets itself as a tradition-rich civic institution, with a strong regional broadcast footprint, a large licensed-merchandise business and a fan base that consistently fills the ballpark. Ownership remains private, and the franchise operates within Major League Baseball's shared revenue and licensing framework.

• 2011

  Cardinals win another World Series title.

• 2006

  New Busch Stadium opens; Cardinals win the World Series.

• 1996

  DeWitt family group assumes control of the franchise.

• 1982

  Whitey Herzog's club wins the World Series.

• 1964

  Cardinals capture another World Series championship.

• 1934

  The 'Gashouse Gang' team wins the World Series.

• 1926

  Cardinals win their first modern World Series title.

• 1892

  Franchise joins the National League.

• 1882

  Predecessor St. Louis club founded in the American Association.

Heritage-rich, fan-centric MLB franchise positioned around championship tradition, civic identity and player development.

• Cardinals game tickets and season packages

• Licensed team apparel and merchandise

• Regional broadcast and digital content

• 2026

  Missouri attorney general sues Temu over data privacy and counterfeit merchandise

  The Missouri Attorney General's office, led by Catherine Hanaway, announced a lawsuit against online shopping platform Temu, alleging that the company illegally collects personal information, misleads shoppers and sells counterfeit merchandise. The suit claims that Temu's app collects location data from users' mobile devices without their knowledge or consent and can access users' cameras and microphones, and it raises concerns that the information could reach the Chinese Communist Party. The office also said it found listings for merchandise bearing trademarks of the St. Louis Cardinals, St. Louis Blues, Anheuser-Busch and the University of Missouri allegedly sold without authorization. Hanaway is seeking a permanent injunction, civil penalties and other relief under the Missouri Merchandising Practices Act; the allegations have not been verified in court.

  Source

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• 2026.10.13

  Reported2026.10.14

  Missouri attorney general sues Temu over data privacy and counterfeit merchandise[3]Missouri attorney general sues Temu over data privacy and counterfeit merchandisekcur.org

  The Missouri Attorney General's office, led by Catherine Hanaway, announced a lawsuit on Tuesday against online shopping platform Temu, alleging the company illegally collects personal information, misleads shoppers and sells counterfeit merchandise. The suit claims Temu's app collects location data from users' mobile devices without their knowledge or consent and can access users' cameras and microphones, and raises concerns the information could reach the Chinese Communist Party. The office also said it found listings for merchandise bearing trademarks of the St. Louis Cardinals, St. Louis Blues, Anheuser-Busch and the University of Missouri allegedly sold without authorization. Hanaway is seeking a permanent injunction, civil penalties and other relief under the Missouri Merchandising Practices Act; the allegations have not been verified in court.

  Weekdays and relative dates follow the original report; their exact calendar dates have not been verified.

Read more

1. 1St. Louis Cardinals official sitemlb.com
2. 2St. Louis Cardinals – Wikipediaen.wikipedia.org
3. 3Missouri attorney general sues Temu over data privacy and counterfeit merchandisekcur.org