Standard AI

Standard AI, originally known as Standard Cognition, is a technology company that applies computer vision and artificial intelligence to physical retail. The company began in a Texas garage in 2015, founded by a team of former SEC engineers who initially set out to build computer vision technology for autonomous shopping. In the process, they developed a tech stack capable of mapping a customer's journey from store entrance to exit. That work led to the realization that computer vision could transform physical retail in the same way Google Analytics transformed e-commerce, and ultimately to the launch of the company's VISION platform. Standard AI's core offering, VISION, uses a retailer's existing cameras to deliver privacy-safe, high-fidelity intelligence about what actually happens inside a store. The platform is designed to help retailers move beyond guesswork, shape strategy with confidence, and drive measurable growth. It measures real shopper behavior rather than modeled metrics, tracking awareness, engagement, and conversion to prove media impact, refine promotions, and optimize performance across in-store placements. VISION also helps retailers understand movement and service interactions—how guests move, when employees engage, and how service moments influence conversion—so they can refine staffing, improve layouts, and optimize experiences. The system is deployed at the edge with minimal compute requirements; video stays local while algorithms transform it into privacy-safe data that is securely sent to the cloud, minimizing bandwidth and simplifying IT integration. The company is led by a team with experience at organizations including Mars, Sara Lee, Oracle, NASA, and Adobe, and is backed by top-tier venture capital firms such as Y Combinator, SoftBank, CRV, and EQT Ventures. Angie Westbrock serves as CEO, bringing more than 20 years of retail, CPG, and technology experience. Standard AI positions itself as providing unprecedented precision insights into shopper behavior, product performance, and store operations, with a mission to bring the power of AI to physical retail.

Standard AI began in a Texas garage in 2015, when a team of former SEC engineers started building computer vision technology to take autonomous shopping to a whole new level. In the process, they developed a tech stack that could map a customer's journey from store entrance to exit. This innovative work led to the realization that computer vision could revolutionize physical retail just as Google Analytics transformed e-commerce, leading to the debut of the company's VISION platform. The company was originally known as Standard Cognition and later rebranded as Standard AI. It is backed by top-tier venture capital firms such as Y Combinator, SoftBank, CRV, and EQT Ventures. The leadership team includes people from giants like Mars, Sara Lee, Oracle, NASA, and Adobe. Angie Westbrock serves as CEO, bringing 20+ years of Retail/CPG and Tech experience.

• 2015

  Standard AI began in a Texas garage, founded by former SEC engineers to build computer vision for autonomous shopping.

• The team developed a tech stack that could map a customer's journey from store entrance to exit.

• The company debuted its VISION platform, applying computer vision to physical retail analytics.

Privacy-safe, high-fidelity in-store intelligence for physical retail, using existing cameras and edge computing.

• VISION

  A platform that uses existing cameras to deliver privacy-safe, high-fidelity intelligence about in-store shopper behavior, product performance, and store operations. It is deployed at the edge with minimal compute requirements, keeping video local while sending privacy-safe data to the cloud.

• 2021.11.10

  Reported2021.11.10

  Standard AI appoints first vice president of machine learning[4]Standard AI任命首位机器学习副总裁finanznachrichten.de

  Standard AI announced that Sameer Qureshi had joined as its first vice president of machine learning.

• 2021.11.10

  Reported2021.11.10

  Standard AI completes acquisition of ThirdEye Labs[4]Standard AI任命首位机器学习副总裁finanznachrichten.de

  Standard AI announced that it had completed its acquisition of UK-based computer vision company ThirdEye Labs. The terms were not disclosed.

• 2020.05.19

  Reported2020.05.19

  Standard Cognition acquires Checkout Technologies[5]Standard Cognition收购Checkout Technologiesfinanznachrichten.de

  Standard Cognition announced that it had acquired Checkout Technologies, an Italy-based developer of AI technology for frictionless retail checkout. The company said the acquisition would expand its engineering team and establish its presence in Europe.

• 2019.11.28

  Reported2019.11.28

  Mars Wrigley partners with Standard Cognition on autonomous checkout[6]Mars Wrigley与Standard Cognition合作开发自主结账confectionerynews.com

  Mars Wrigley and Standard Cognition announced a partnership to help retailers reimagine impulse sales in stores without checkout lines.

Read more

1. 1AI & Computer Vision for Retail - Standard AIstandard.ai
2. 2About - Standard AIstandard.ai
3. 3STANDARD COGNITION - Wikidatawikidata.org
4. 4Standard AI任命首位机器学习副总裁finanznachrichten.de
5. 5Standard Cognition收购Checkout Technologiesfinanznachrichten.de
6. 6Mars Wrigley与Standard Cognition合作开发自主结账confectionerynews.com
7. 7Autonomous retail startup Standard Cognition acquires competitor Checkout Technologies | TechCrunchtechcrunch.com